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FOR IMMEDIATE RELEASE: March 2, 2020
Contact:
Emilie Ritter Saunders| esaunders@mt.gov | 406.841.2557
Cassidy Blanton | cassidy.blanton@mt.gov | 406.841.2543
Montana Students Share the Importance of Filing out the Census in New Radio, TV PSA
HELENA, Mont. – Beginning Monday, Montana’s third Census 2020 public service announcement will start airing on broadcast television and radio stations statewide.
The “Importance of the Census” features Montana elementary school students and their teacher as they explain why counting everyone in Montana for the Census is so important. These educational spots are available for download in :30 second and :60 second radio and TV ads.
Each year, Montana receives more than $500 million for educational programs including Title I and II, Head Start, school food programs and career training based on Census data.
 Distributed by the Montana Broadcasters Association, these public service announcements will also be available for individual download and distribution on CENSUS.MT.GOV, Facebook, YouTube, and Vimeo. Individuals, businesses, and organizations are encouraged to download the videos and share them on their websites, social media platforms, newsletters, or other digital communication channels.
Counting everyone in Montana is critical because it helps determine the state’s share of federal funding over the next decade, it shapes local voting districts, and it determines whether Montana will get another representative in Congress.
Montana receives an estimated $2 billion in federal funds each year based on Census data. For every Montana resident counted, the Census estimates the state will receive $20,000 over the decade for things like highway planning, healthcare, educational programs, and infrastructure.
Find additional resources and learn more about how Montana is preparing for the Census at CENSUS.MT.GOV.
Download “Importance of the Census” here:
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