MNsure WEEKLY NEWS
March 22, 2013

Major Announcements: Legislation Signed and MNsure Brand Unveiled

It’s been a landmark week for Minnesota’s health insurance exchange with two major milestones of note. On Wednesday, all eyes were upon Governor Dayton as he signed HF 5 into law, officially establishing a state-based health insurance exchange for Minnesotans. Shortly thereafter, Commissioner Schowalter unveiled the new name for the Exchange, MNsure, along with the brand mark.

“This is a great day for the people of Minnesota,” said Governor Dayton. “Today we are taking a major step forward to improve the quality and affordability of health care for the people of Minnesota.” Governor Dayton thanked members of the state legislature and Minnesota’s federal partners—Senators Klobuchar and Franken, and others of Minnesota’s congressional delegation—for their hard work and commitment to delivering this cost-saving reform for the people and small businesses of Minnesota.

The road to the bill signing was filled with extensive stakeholder input and debate. Countless hours and a wealth of knowledge was dedicated in the early planning stages by numerous individuals who served on the Advisory Task Force, Technical Work Groups and Inter-Agency Committees. At the legislature, the House and Senate bills passed through 20 committees, had more than 300 amendments proposed and received 90+ hours of debate.

Also on Wednesday, the Exchange became MNsure. The MNsure brand is the result of a professional brand development guided by branding experts Haberman of Minneapolis. The 12-week process included market research; stakeholder workshops; and consumer testing of small business owners, insured and uninsured individuals and agents/brokers from across Minnesota. More than 90 people lent their insights and observations to help us arrive at a name and logo that consumers said is “simple and clear” and is “for all of us, a source of state pride.”

We are pleased to show you the new MNsure brand mark.

Read the news release.

Visit mnsure.org.

Career Posting

We are seeking candidates for the following open position:

• Privacy and Security Officer (Posting number: 13MMB000024; closes 3/22/13)

To view the job description, visit https://statejobs.doer.state.mn.us/JobPosting and enter the corresponding number in the Posting Number box. To apply, follow the instructions in the posting.

 

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