|
Welcome to Direct Admissions Minnesota! As the program moves into its fifth year, the Minnesota Office of Higher Education has updated this annual spring Marketing Toolkit Newsletter to assist high school staff to promote the program at your local school and district level. You may use the resources in this Spring 2026 Marketing Toolkit to begin to introduce high school juniors and families to the program.
A Note for New High Schools
A marketing overview and suggestions for promoting Direct Admissions at your high school will be covered at the Logistics and Info-Sharing 101 Training on Tuesday, April 21st. More information on upcoming trainings is provided at the bottom of this newsletter. All trainings are recorded, so even if you are unable to make the event live, please RSVP to receive a recording after the event.
Invite Staff to Subscribe to this Newsletter
The first newsletter of the fall program year will be sent in mid-August 2026. We invite you to forward this toolkit to additional school and district staff who may benefit from these resources. Please email the Direct Admissions Coordinator directly to verify your staff additions.
 Video Resource for High School Juniors
Use the Direct Admissions overview video to begin to familiarize students with the Direct Admissions program and what they can look forward to in the fall. High school staff may link the video in Class of 2026 newsletters, Google Classroom/Schoology (or other learning management system), or post on high school or district social media channels.
Two other great videos that detail the process include the general About Direct Admissions and You Got Your Direct Admissions Letter, Now What?
New High School Sample Video Text:
To support our students' postsecondary journeys, [YOUR SCHOOL] has joined the Direct Admissions Minnesota program for the 2026-27 school year. Direct Admissions offers seniors a look at the many college options they have after high school by proactively notifying them of which Minnesota colleges and universities they are accepted to - before they even apply! Check out this video to learn more: https://youtu.be/3sNb7vIxzAI?si=IjprsXnRk2l5u-ai
Veteran High School Sample Video Text:
[YOUR SCHOOL] juniors will benefit from the Direct Admissions Minnesota program this fall! Direct Admissions offers seniors a look at the many college options they have after high school by proactively notifying them of which Minnesota colleges and universities they are accepted to - before they even apply! Check out this video to learn more: https://youtu.be/3sNb7vIxzAI?si=IjprsXnRk2l5u-ai
The High School Marketing Resources’ and Direct Admissions Student Center pages
The High School Marketing Resources’ webpage has print materials and additional video resources you can order and share with students, families, and the broader high school community. This is the primary marketing resource for high school staff in sharing info about the program. Feel free to use the digital flyers or other media, order print materials, or repurpose the videos that are available. Content is translated into several languages as well.
An additional resource to plug with students is the Direct Admissions Student Center. This is the number one resource for students and families. Explore college options, learn more about the program, and find useful tips about the college process.
Use the text below to promote Direct Admissions to Class of 2027 students. Feel free to incorporate digital images from the Marketing Resources’ page. Click on the images to download them.
New High School Sample Text:
[YOUR SCHOOL] has joined the Direct Admissions program for the 2026-27 school year! In the fall, our seniors will receive a list of participating colleges and universities that are offering them proactive admission based on academic records. With Direct Admissions, students do not pay any application fees to apply to the institutions on their list. Direct Admissions allows students to apply with confidence, knowing the "will I get in?" question has already been answered with a "YES!".
|
Veteran High School Sample Text:
[YOUR SCHOOL] is a Direct Admissions Minnesota high school! Once again, seniors will benefit from the state's Direct Admissions program and will receive a personalized list of participating Minnesota colleges and universities offering them proactive admission. With Direct Admissions, students do not pay any application fees to apply to the institutions on their list. Direct Admissions allows students to apply with confidence, knowing the "will I get in?" question has already been answered with a "YES!"
 |
|
Through Direct Admissions, [YOUR SCHOOL] juniors will receive proactive admission to multiple colleges and universities across the state. There are over 50 Minnesota colleges and universities participating in Direct Admissions, which includes a wide variety of postsecondary options. From technical, vocational, tribal and community colleges to public and private four-year universities, students will know they have multiple postsecondary options after high school. |
|
