 Supporting a neighborhood asset in Rochester
El Super Gallo #1 is a grocer in northwest Rochester known for its variety of South American products and authentic Mexican restaurant.
The store is popular with neighborhood residents and is a gathering spot for construction teams at lunchtime. Although there were already fresh produce options available, high sugar and high fat snack and beverage options were mostly visible when first entering the store.
Olmsted County Statewide Health Improvement Partnership (SHIP) and University of Minnesota SNAP Education staff approached El Super Gallo #1 in early 2019 to discuss participating in healthy corner-store initiatives. The storeowner expressed a shared desire to highlight healthier food options and make aesthetic improvements inside and outside the store.
Creative conversations led to a decision to paint a mural on the exterior storefront. The mural highlights the fresh fruits and vegetables the store has to offer and welcomes shoppers with colorful artwork.
The new mural adds color to the neighborhood and is a source of pride for the storeowner and staff at El Super Gallo #1. Shoppers can see that fresh, healthy food awaits them before they step foot into the store and, because of interior changes, these healthy foods are easier to find once inside.
The partners plan to continue collaborating, and the mural is already helping more neighbors take notice.
“I drive by this store every day and now seeing it so beautiful and colorful puts a smile on my face,” said one neighbor. “I want to go shopping there now.”
|