 Thief River Falls kids ‘PoP’ for local produce
For two years in a row, the Thief River Falls Farmers Market has offered an incentive program to get more local kids buying and eating fresh fruits and vegetables.
When families participate in the Power of Produce (or PoP) Club, each week children received a $2 token to spend on fresh produce available at the market. Not only does the initiative encourage healthy eating habits early in life, it also has the potential to increase sales for local growers.
In 2018, Statewide Health Improvement Partnership (SHIP) staff in Pennington County, along with other local healthy eating advocates, received a grant through the University of Minnesota Extension to support the PoP Club at the Thief River Falls Farmers Market. This grant helped purchase tokens, pay a PoP Club program manager and reimburse market vendors. SHIP funding also supported the initiative.
The U of M Extension grant was only for the 2018 season, so supporters sought sponsors for 2019. For this year’s season, they received funding from the Sanford Health Community Fund, Helmich Dental, Northrisk Partners, Red Lake Electric Round Up Grant and Thief River Falls Kiwanis Club.
Interest in the PoP Club is growing. In 2019, there were 324 participants who signed up, compared to 268 in 2018. This year, the market attracted 692 PoP visits, up from 503 in 2018. In addition, market vendors were reimbursed $1,247 for PoP purchases in 2019, up from $855 in 2018.
Feedback from vendors was also positive. Among the comments: “I noticed many more kids at the market this year” and “PoP gets families to the market.”
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