 Self Esteem brands create a bike-friendly culture
For Self Esteem Brands — the parent company of Anytime Fitness, Waxing the City, Basecamp Fitness and Bar Method — supporting employee wellness is essential to the organization’s culture. Recognizing that some employees were less engaged in traditional physical activity, Self Esteem Brands set out to create a bike-friendly work site with funding from Living Healthy Washington County.
Self Esteem Brands purchased three bicycles for its Woodbury campus. They made them available for employees to use during the day. Additional equipment was purchased, including a bike fix-it starter kit, air pumps and helmets. Self Esteem Brands kicked off the initiative during National Bike to Work Week to generate excitement about the new equipment.
The project has been a success, with an average of one bike checked out each day. Employees have also established a bicycle club that meets weekly for group rides. The bikes increase employee access to physical activity throughout the day, which is linked to decreased stress and improved productivity.
A regular user of the bikes shared, “I love having bikes available to check out. There is no better way to break up the day and clear your head than getting out for a quick lunchtime ride through nature.” Another employee said, “I love having the bikes available because it’s a great way to get in some exercise and get outside for a bit.... It’s a great way to de-stress and re-energize in the middle of the workday.”
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