 Branding can be uncomfortable for entrepreneurs who just want to get moving, get selling, and start providing service. But as Elevate Hennepin business advisor Poh Lin Khoo, founder of Khoo Consulting, notes, it’s essential to work through that discomfort to build a solid branding foundation.
“You need a blueprint because marketing messages and social media, they're all fleeting messages,” said Poh Lin. “But you keep reinforcing your vision and your brand through them.”
She has three essential building blocks for a good brand, and some tips to get through the process. Head over to the newly updated ElevateHennepin.org to see how she guides entrepreneurs through creating a strong brand foundation.
We’re excited to announce the launch of our new and improved website. The revamped site reflects valuable input from our community and offers more streamlined access to professional support and resources, all at no cost.
Explore the new design and discover how we can support your business journey today!
Contractors in Hennepin County--if you have experience in the following, we’d love for you to join our listed of trusted contractors:
- Window replacement
- Lead paint stabilization and repainting
- Insultation
- Handrails
- Electrical and plumbing repairs
Training scholarships and technical assistance are available to help contractors acquire lead abatement licenses, which are required by the lead hazard reduction grant program. Learn more and submit a bid at the Hennepin County supplier portal.
 Money Smart for Small Business: Time management
Join the U.S. Small Business Administration's Minnesota, North Dakota, South Dakota and Wisconsin District Offices for the FDIC Money Smart for Small Businesses. This session digs into time management for business owners.
Online event, February 28, 1 p.m. - 2 p.m.
Register today
Emerging technologies and trends in social media
A forward-looking workshop focusing on the latest trends in social media, such as the use of artificial intelligence, augmented reality, virtual reality, and understanding the impact of emerging platforms. This session is organized by Elevate Hennepin advisor Asian Media Access as part of Tech Essentials.
Online event, February 29, 6 p.m. - 8 p.m.
Register today
Elevate Construction virtual information session
Learn how to elevate your construction business with specialized construction advisors plus more than 30 general business consultants.
Online event, February 29, 12:30 p.m. - 1 p.m.
Register today
Business development essentials
This workshop from Elevate education partner SCORE will provide some terrific guidance on the basic components of building your business. We’ll focus on understanding what product or service you want to take to market, who’s your customer, who’s your competition and how you’re unique.
Online event, March 5, 11 a.m. - 12:30 p.m.
Register today
Start with Brand 2: Messaging and identity
Start with Brand is a three-part series from Elevate education partner SCORE designed in this session, learn how to define your unique selling proposition, communicate with you r audience, and make sure all of your marketing efforts align with your true north.
Online event, March 5, 12 p.m. - 1:30 p.m.
Register today
|
