Explore Minnesota’s 2026 Annual Report Now Available
Explore Minnesota’s Fiscal Year 2026 Annual Report, covering July 1, 2025, through June 30, 2026, is now available. This yearly report details the agency’s marketing, communications, film, outdoor recreation and industry programs, including results from the “Come Visit Your Neighbors in Minnesota” campaign. In 2025, 82.5 million visitors spent $15.2 billion in Minnesota, generating $2.4 billion in state and local taxes.
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