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Minnesota Tourism Grows for Fifth Consecutive Year
On July 27, Explore Minnesota announced new data from Tourism Economics showing that Minnesota welcomed 82.5 million visitors in 2025, up 1.2 percent from the prior year, while visitor spending climbed to $15.2 billion, a 3 percent increase. The results mark the fifth consecutive year of growth in both visitor volume and spending.
Share Your Feedback, Take the 2026 Industry Stakeholder Survey
The insights gathered through this survey will guide industry program planning and the agency’s work. Your perspective as a tourism stakeholder is valuable in shaping strategies that highlight Minnesota as a premier travel destination and boost economic benefits for communities across the state.
The survey should take about 10 minutes to complete. We request you compllete this survey by end of the day on Aug. 13.
If you have any questions about this survey, please email Beth Helle, Deputy Director of Destination Development, at beth.helle@state.mn.us.
Explore Minnesota’s Fall and Winter Campaign Planning Underway
Explore Minnesota’s FY2027 Fall and Winter tactical media plan allocates $1.895M ($600k Fall, $1.295M Winter) to stimulate travel demand and website engagement. The strategy focuses on regional targeting, utilizing video-first programmatic CTV/OLV (Connected TV/Online Video), paid social (Instagram, Reddit), search, and custom partnerships with The Atlantic.
We're also working on some fun new video content for Star of the North travel stories, inviting visitors to experience Minnesota in a fun, energetic and authentic way.
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Photo Credits, from top to bottom:
2025 Farm Aid Concert at Huntington Bank Stadium | Credit: Explore Minnesota |
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Industry News provides weekly news and tips for the people who market Minnesota and its destinations. |
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