Welcome to the NEW Explore Minnesota Industry Website and Industry News

Explore Minnesota has moved the tourism industry site from its current .gov home to an integrated microsite within exploreminnesota.com. This transition will improve the user experience, strengthen brand unity, and make the site easier to update and maintain. Over the next few months, partners will find an improved education center, clearer opportunities for collaboration, and an integrated search.

New Fiscal Year Means New Explore Minnesota Co-ops  

The Fiscal Year 2027 Co-op Marketing Program is now open to tourism organizations and businesses across the state. Designed to foster collaboration and boost travel to and within Minnesota, this program helps local destinations, lodging properties, attractions, and outfitters stretch their marketing budgets. Participants gain access to high-impact opportunities, including creator content visits, dedicated social media management, and targeted media placements in premier regional publications at heavily discounted rates.

Save on Newsletter Placements With Our 'Holidays in July Promotion'

Reserve an Explore Minnesota newsletter placement by Aug. 31 and receive one of the following promotions: 

• Explorer or Outdoors Newsletter: 50,000 complimentary web impressions on ExploreMinnesota.com
• Events Newsletter: 25,000 complimentary web impressions on ExploreMinnesota.com
• Custom Newsletter: 15% off (only 3 remaining!)

Placements may be deployed at any time before the end of 2026.