Office of Civil Rights News
Contractors and potential clients are reviewing your website and social media profiles, forming opinions about your business. Do these platforms accurately represent your work and convey the image you want to project?
Abby Black, a Marketing Specialist at DRB Consulting with over 13 years of experience in digital marketing, will present two webinars in September designed to enhance marketing skills. Abby's expertise focuses on digital marketing strategies for small businesses. At DRB Consulting, she has supported the Minnesota Department of Transportation Office of Civil Rights Pathways to Success program. Launched in 2023, this program helps Disadvantaged Business Enterprises (DBEs) and certified small businesses build capacity, undertake more contracting opportunities, and grow relationships within the industry.
Website audit and buyer personas
Wednesday, Sept. 11, 10 - 11 a.m.
Abby will lead you through building your buyer persona to help refine your marketing strategies to attract your ideal customer. She will involve you in a basic website audit, walking you through each step. Feel free to volunteer your own site for this hands-on experience. Don’t miss out—register by Monday, Sept. 9, to secure your spot!
Digital media and social media best practices
Wednesday, Sept. 18, 10 - 11 a.m.
Abby will explain geofencing and targeted online advertising, including how small businesses can incorporate videos into ads. Additionally, the webinar will address ways to boost your social media engagement, including strategies for content and general best practices, with concrete examples. You are encouraged to volunteer your social media pages for in-class review, providing an opportunity for interactive learning and discussion. Register by Monday, Sept. 16, to participate.
More information
Links and instructions for participating in webinars will be sent no later than the day before the webinar.
For questions, contact Berta Hartig, berta.hartig@drbteam.com
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