Student Career Interests, Labor Force Trends, and Key Industries
This issue takes a quick tour of Minnesota’s regions, sharing fresh insights on student plans, generational breakdowns, female labor force participation, job market trends, and the importance and prevalence of gas stations in small towns. For more information, please reach out to your regional analyst.
Understanding what careers students are interested in can help educators, workforce partners and employers better prepare for the future workforce. Recent survey responses from students across Minnesota – including those in Central Minnesota – provide insight into the types of career fields young people are considering.
According to data from the U.S. Census Bureau's American Community Survey (ACS), the Seven-County Twin Cities Metro Area had a population of 3.2 million people in 2024. At the same time, data from Quarterly Workforce Indicators (QWI) shows that the region had 1.8 million jobs. Zooming in on both sets of data reveals a complex and multigenerational mix of people and workers in the region.
Compared to pre-COVID times, the female labor force participation rate in the region declined 1%, about half the rate the statewide rate declined by. At the same time, the regional unemployment rate for women held steady as the statewide rate for women increased by three tenths of a percent. Women accounted for about 72,000 covered jobs at employer establishments across all industries. This number is equivalent to almost exactly half of the covered employment in the region. That share is virtually the same as it was a decade ago, but many sectors that were traditionally male dominated have started to see more women join their ranks.
According to the Census Bureau's American Community Survey 2020-2024 5-Year estimates, an estimated 230,115 women age 16 and over live in Northwest Minnesota. Nearly 59% are in the labor force — including those who are unemployed or self-employed — compared to 62.5% for the overall population. Women also have a lower unemployment rate (3.9%) than the overall regional average (4.4%).
According to our long-term employment projections, Southeast Minnesota is expected to add 12,280 net new jobs between 2022 and 2032. But new job creation is only part of the picture. When you factor in workers retiring and people shifting between occupations, the number of projected openings is much higher. This blog walks through projected demand at each education level using two lenses: new job creation, which shows where the economy is growing, and total hires, which captures the full scope of hiring activity including retirements and occupational transfers.
In Southwest Minnesota, Gasoline Stations are more than just a place to fill up the tank; they are also one of the most common and essential businesses in the region's small-town economies. Drive through nearly any community across the region and you will likely see a gas station at the entrance to town or along the main highway. In fact, gas stations are one of the few types of businesses that exist in almost every community, regardless of population size, making them a critical part of the local retail landscape.
SPRING & SUMMER 2026 LMI TRAINING SESSIONS
Our regional analysis team has scheduled a series of training sessions for Spring and Summer 2026, running from March through June and covering topics ranging from the shifting labor market to career exploration tools to specific industry profiles. All of these sessions are virtual, so feel free to sign up for whatever session works best with your schedule and interests!
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DATE & TIME
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TITLE
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TRAINER
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Tuesday, April 14 2:00 p.m. - 3:00 p.m.
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Know Before You Go: Making Informed Career Decisions with Labor Market Data
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Amanda Blaschko
Register
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Thursday, April 23 9:00 a.m. - 10:00 a.m.
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Occupations in Demand and Occupational Employment & Wage Statistics
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Amanda Blaschko
Register
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Tuesday, May 19 2:00 p.m. - 4:00 p.m.
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Career Exploration Tools 101
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Tim O'Neill
Register
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Thursday, May 21 9:00 a.m. - 11:00 a.m.
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Construction Employment in Minnesota
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Tim O'Neill
Register
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Thursday, May 28 9:00 a.m. - 11:00 a.m.
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Understanding Minnesota’s Labor Market
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Tim O'Neill
Register
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Tuesday, June 9 12:00 p.m. - 1:00 p.m.
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The Latest in Northeast Minnesota’s Labor Market
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Carson Gorecki
Register
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Thursday, June 18 12:00 p.m. - 1:00 p.m.
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Is Northwest Minnesota's Labor Market Holding Steady or Starting to Slide?
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Anthony Schaffhauser
Register
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