News for the Michigan Wine Industry - January 2016

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January 2016

Please forward this e-newsletter to other members of your organization who might have interest in the articles. It's easy to subscribe -- follow the link at the bottom of any page at www.michiganwines.com to be sure you don’t miss an issue. Back issues are posted on the website under Industry/Council Business/E-Newsletter. Feedback and suggested content is always welcome. Contact Karel Bush at 517-284-5742 or bushk9@michigan.gov.

In this Issue:

Attention all potential VESTA students!

VESTA logo

Registration for VESTA Spring 2016 classes closes on January 15

Time is running out! Course information at www.vesta-usa.org. Contact VESTA at vesta@missouristate.edu for any questions or concerns regarding registration. We look forward to you joining the alliance in expanding your knowledge of viticulture and enology.

Michigan Grape and Wine Conference

Michigan Grape and Wine Conference logo

Register before February 5 to receive the early-bird discount!

Reserve your hotel before February 2 to ensure the reduced room rate

The 2016 Michigan Grape and Wine Conference and Northern Grapes Symposium will be held at the Radisson Plaza Hotel in Kalamazoo February 24-26. Complete conference details are available at www.michiganwines.com/conference

The hotel is holding a block of rooms until February 2, 2016, at a reduced rate of $110 per night, plus tax. Reserve online at www.radissonkz.com, enter promotional code MGWI; or by phone at 800-967-9033, and reference the Michigan Grape and Wine Conference.

Sponsorship and exhibitor information is available at www.michiganwines.com/conference. Prospective sponsors and exhibitors may contact Sherri Goodreau at goodreaus@michigan.gov or 517-284-5733 with questions. As you are speaking with suppliers to the industry, please encourage them to participate.

New Addition to the Agenda: Tour of Arcadia Ales

To close out the conference, we've organized a tour of Arcadia Ales in Kalamazoo. Established in 1996 in Battle Creek, Arcadia Ales continues to carve out its niche in the craft beer community with world-class, medal-winning ales handcrafted with British inspiration on an authentic Peter Austin brick kettle brewing system from England.

We will tour Arcadia Ales $7 million Kalamazoo facility, which opened in 2014 and was designed with performance and energy efficiency in mind. This is a unique opportunity for a firsthand experience of a production brewery working glycol system and methods for precision fermentation temperature control. Arcadia's 90-ton internal refrigeration system offers the ability to modulate according to the brewery load and keep performance high while minimizing energy and operating cost. This latest technology is controlled through a central automation system that offers precision control of fermentation temperatures while also providing email notifications, remote control and monitoring, continuous data logging, and graphical trend data.

Our tour will be guided by the chiller designer, Ryan Stockinger, who will be available to discuss all of your chiller and automation questions.

Register for this no-fee tour at the Conference Registration Desk before 3 pm on Thursday, February 25, so we may provide an estimate of our group size to our hosts.

The pub opens at 11 am. Enjoy a sandwich and brew at the deli-style eatery before you head home. (Lunch is not included with the tour.) www.arcadiaales.com

2016 Northern Grapes Symposium Kicks Off the Conference February 24

Super Hardy Grape Cultivars: An Option for Michigan and the Upper Midwest
Like a conference within a conference, the Northern Grapes Symposium features a series of sessions to share results of USDA-funded research conducted over the past four years through the Northern Grapes Project. These research projects were conducted by more than 30 researchers in 12 states, targeted to improve knowledge in viticulture, enology and marketing of super cold hardy varieties bred specifically for northern climates at plant breeding programs in the Midwest and New York. Examples of the varieties that are gaining increased support from the industry in the Midwest and other colder regions of the U.S. include Marquette, Frontenac, Petite Pearl, La Crescent and many others. The goal of the Northern Grapes Project is to help producers overcome production and marketing challenges of making and selling wine from these varieties and increase the profitability and sustainability of emerging cold climate grape and wine industries. Visit www.northerngrapesproject.org for more information about the Northern Grapes Project.

Thank you to our generous sponsors!

Dinner and Keynote Sponsor:

miwinebarrel

Reserve Sponsor:

Brick Packaging

Reserve Sponsor:

Grapevine Magazine

Vintage Sponsor:

5 Lakes Energy

Vintage Sponsor:

Greenstone Farm Credit Services

Vintage Sponsor:

Stanpac logo

Vintage Sponsor:

VESTA logo

2016 State of the Wine Industry: Live Videocast January 21

The results from the annual State of the Wine Industry Survey have been released. Join Rob McMillan, EVP & founder of Silicon Valley Bank's Wine Division, and an expert panel including Paul Mabray, Chief Strategy Officer of VinTank; Amy Hoopes, Chief Marketing Officer/EVP Global Sales at Wente Family Estates; and Jeff Bitter with Allied Grape Growers, as they discuss the wine business and findings from the 2016 State of the Wine Industry Report.

Live videocast is January 21 at 12:30-1:30 pm. Details here.

Eastern Winery Exposition March 8-10 in Lancaster, Pennsylvania

Eastern Winery Exposition

Winter Doldrums Giveaway

Anyone who completes a new 2016 EWE registration between January 12 and January 31 will be entered into a drawing to receive a full refund. The winner will be announced on February 3.
Contact Sherri Goodreau to get a discount code to get 10% off registration - goodreaus@michigan.gov, or 517-284-5733. Full program details are available at www.easternwineryexposition.com.

Wine Grape Vineyard Establishment Conference February 5

Pre-registration and payment required by January 28

A wine grape establishment conference will be held by Michigan State University Extension Feb. 5, 2016 at two locations using a webinar hybrid format to address this interest. The program agenda calls for speakers from four states to address basic topics such as soil fertility, site selection, varieties, establishment costs, site preparation, planting and care, trellis construction, and pest management in Benton Harbor and Traverse City. The detailed agenda and registration information may be found online.

One hundred percent of those participating in the 2014 Wine Grape Vineyard Establishment Conference would recommend it to others. Over 80 percent of participants indicated that the conference helped them with educational resources, variety selection, grape training, site preparation, trellis construction, and pest management.

The registration fee is $100 for the basic conference and $30 for the optional bulletin package. Space is limited, so pre-registration and payment is required by January 28.

Help Shape the Future of the Michigan Wine Industry

Michigan Wine Collaborative

The Michigan Wine Collaborative (MWC) is planning two meetings to coincide with the Michigan Grape and Wine Conference at the Kalamazoo Radisson in late February.

The first, Tuesday, February 23, from noon to 5:00 will be a working meeting to 1) update bylaws and organizational structure; 2) form working committees; and 3) develop goals for the organization for the 2106 calendar year.

The second meeting, Thursday, February 25 from 5 to 6 pm is an information session to update the wine industry on activities of the MWC.

You are invited to participate in the discussion and be part of the MWC. This is an important time for the MWC to come together and take action. As the Michigan grape and wine industry grows, it needs organizations like the MWC to present a unified voice for the industry in the future. 

Please plan to join us in February to learn more and find out how you can contribute to the future growth of our industry. Registration is required to participate in the February 23rd working meeting. To register, contact Tom Smith, smitht48@anr.msu.edu, 517-353-4822.

More information about the Michigan Wine Collaborative at www.michiganwinecollaborative.com.

Northern Grapes Project Survey

Northern Grapes Project logo

The Michigan Grape and Wine Industry Council is partnering with the Northern Grapes Project to conduct a study of the economic impact of vineyards and wineries specializing in cold-hardy grapes. The study will help demonstrate the importance of the industry in our state.
 
By early February, you should receive an invitation to participate in an online survey. We encourage you to participate! The survey should take about 20-30 minutes to complete. All survey responses will remain confidential. The survey does ask questions regarding expenditures for your operation, so you may wish to have those records on hand.

In addition to questions to determine the economic impact of the industry, you will also be asked a few questions to establish a snap shot of the industry in 2015. The Northern Grapes Project has been working to improve the industry. Responses to the survey will be compared to the results from 2012, to see if measurable change has been made.

The survey in 2012 resulted in the publication of 11 reports – 3 which highlighted the importance of the cold-hardy industry in the northern United States. You can view the reports from 2012 by following this link and scrolling down to the results from year 1, baseline survey: http://northerngrapesproject.org/?page_id=544.

You can learn more about the project at: www.northerngrapesproject.org. If you have any questions, you can contact Brigid Tuck, tuckb@umn.edu or 507-389-6979.

"Expanding Your Exports" Seminar February 9 in East Lansing

MDARD International Marketing

Interested in increasing your international business in new or existing markets? Then join the International Marketing Program for an export seminar on February 9, 2016, from 9:00 am-1:30 pm at the Henry Center in East Lansing, with registration opening at 8:30 am. The seminar is offered in conjunction with the Mid-Michigan Global Business Club, and will include valuable information for Michigan exporters that are looking to expand their company’s export reach. Seminar topics include:

  • Opportunities and Challenges for Export Growth 
  • How to Identify Export Opportunities and Enter New Markets 
  • Export Financing 
  • Overview of Export Programs & Services

Featured presenter, Matt Tripodi, is the Government & Trade Relations Manager for Euromonitor International. Mr. Tripodi will discuss "Expanding Your Exports in the 21st Century: Opportunities & Challenges for Growth". Scott Hibbard, Vice President of Comerica Bank, will provide valuable insight into export financing.

The seminar will include Keynote Lunch Speaker, Star of the West Milling Company, the 2015 Michigan Ag Exporter of the Year.

Register online at: global.broad.msu.edu/gbclub.

The registration fee is $35 ($15 for students). This fee includes lunch in addition to snacks and beverages throughout the seminar. For questions, please contact Jamie Zmitko-Somers at 517-284-5738 or zmitkoj@michigan.gov or Allie Fox at 517-284-5737 or foxa1@michigan.gov.

Join the Michigan Agritourism Association

Michigan Agritourism Association logo

Deadline for 2016 membership is February 1

Join the other wineries who have become members of the Michigan Agritourism Association! It's a great way to connect with agritourism operations across the state and to attract new customers to your business -- especially those interested in weddings, farm-to-table dinners and vineyard tours.

The association is offering new members a special $150 Early Bird Rate. Membership provides a listing in the popular Michigan Agritourism Directory -- the only statewide directory of its kind in Michigan. 70,000 copies are distributed at 14 Michigan Welcome Centers that attract 10 million visitors each year, 450 Farm Bureau Insurance offices, over 250 agritourism destinations, more than 30 Convention and Visitor Bureaus, and additional locations and events across the state.

You’ll also get a listing at www.michiganfarmfun.com and promotion through social media, press releases and events. Visit www.michiganfarmfun.com for more information. Deadline is February 1, 2016.

Cold Climate Conference February 11-13 in Minneapolis

$50 discount for Michigan wineries

The Minnesota Grape Growers Association is again offering a $50 discount to Michigan wineries planning to attend the upcoming Cold Climate Conference, Feb 11-13, 2016, at the Hyatt Regency hotel in Minneapolis. 

Michigan wineries receive a $50 Member Discount off the registration cost of the 2-day Cold Climate Conference (Friday and Saturday). Contact Sherri Goodreau, goodreaus@michigan.gov or 517-284-5733 to get a PROMO CODE, enter it at checkout, and you'll receive $50 off the registration fee.

The Thursday Workshop is set up with different topics (Sommelier Training, Wine Judging, Typicity Sampling and Cider Production) and a different pricing structure, so that is a separate purchase for anyone choosing to attend that day.

There are also Group Discounts for 4 or more people registering together, as well as .GOV and .EDU employee discounts.

VESTA and interested Viticulture (including Horticulture) and Enology (including Chemistry) university students are invited to attend the Conference for free.  Students will also get one free year of Individual Membership in the MGGA.  The 2nd Annual MGGA Job Fair is scheduled for Friday, 12-2PM.  Last year, seven wineries were interviewing to hire vineyard and winery help -- and over 30 students attended from seven states!

MSU Department of Horticulture Seminars February 4 and March 17 in East Lansing

February 4, 4:00-5:00 pm
Structural variation, transposable elements and the plant pan genomes
Dr Michele Morgante, Department of Environmental and Agricultural Sciences, University of Udine (Italy) will share cutting edge research on vine breeding, genetics and genomic.
Location: Room A149 Plant and Soil Science Building, Michigan State University

March 17, 4:00-5:00 pm
Fruit ripening in Vitis vinifera: early ripening events and the modulation of fruit metabolism under water deficit
Dr Simone Castellarin, Wine Research Centre, The University of British Columbia, Vancouver, BC  Canada, presents this session that includes applied components starting from a plant molecular approach to fruit ripening.
Location: Room A149 Plant and Soil Science Building, Michigan State University

Contact Paolo Sabbatini for more information - sabbatin@msu.edu.

2014-2015 Fruit Rotational Survey Results Available

Grape Summary

Complete Survey Results

"Grape Rootstocks for Michigan" bulletin available

This bulletin, by Ron Perry and Paolo Sabbatini, with MSU Department of Horticulture, focuses on using grape rootstocks to control vegetative and reproductive activities of the grapevine through modifying vine physiology.

Download the PDF

Wanted: Winemaking equipment

Looking for modest-size winemaking equipment including used wood barrels, small pump/filter, stainless steel tank, etc. Contact Joseph Serpico, j.serp@icloud.com or 630-400-5611.

Governor's Conference on Tourism April 17-19 in Lansing

tourism-conference

The 2016 Pure Michigan Governor’s Conference on Tourism is April 17-19 at the Lansing Center in downtown Lansing. Meet with over 1,000 industry stakeholders and hear from an array of visionary speakers representing business, tourism and state government.

This year's conference will include a keynote speech from Mo Rocca, a correspondent for CBS Sunday Morning and host and creator of the Cooking Channel's My Grandmother's Ravioli. He also hosts the CBS show The Henry Ford's Innovation Nation and is a frequent panelist on NPR's hit weekly quiz show Wait, Wait ... Don't Tell Me!

Visit www.milodging.org/conference for more information and to register online.

Getting started in a TTB-regulated Business

TTB logo

From the December TTB Newsletter:

We maintain and oversee a thorough application process, which is prescribed by law, for each TTB-regulated industry. This application process ensures that those who operate a TTB-regulated business are duly qualified to do so and will conduct their operations fairly and legally.

We've created a tutorial that guides you through the application process for your chosen industry. You can conveniently submit your application using Permits Online. If you are thinking about starting a business, see this comprehensive information about starting a new business, including resources from the Internal Revenue Service, BusinessUSA, and the U.S. Small Business Administration.

If you have any question about your business process or obtaining a permit to operate a TTB-regulated business, please contact the National Revenue Center.

Nielsen Newswire: Millennials looking for authenticity, originality and value

Now that everyone of this generation is of legal drinking age, retailers, restaurants and manufacturers have a new and powerful customer that they must get to know -- one that now accounts for 24% of the U.S. population.

Not only are Millennials 77 million strong, they will account for almost 30% of total consumer product dollars spent by 2020. So what does that mean for the alcoholic beverage market? In a word, opportunity.

Millennials are a key demographic for the alcoholic beverage market, both because of how big the group is as well as how much it may purchase going forward. And as a result, the battle within the alcoholic beverage industry has begun to win over this group’s hearts, minds and wallets. Tastes within the group, however, vary when it comes to alcoholic beverage preference. For example, Millennials 21-34 represent about one-fourth of adults 21 and over, but they account for 35% of U.S. beer consumption and 32% of spirit consumption. Comparatively, they represent only 20% of wine consumption.

Read the full report

Hats Off To ...

Linda Jones

 

... Linda Jones, upon her retirement, for 17 years of leadership and dedication to the Michigan grape and wine industry.

"The Changing of the Guard"

 

... Don Coe, upon his retirement from Black Star Farms,
for a long history of promoting Michigan's
wine and agriculture industries.

"Black Star Farms Co-Founder Retires"

Don Coe

Media Clips

Marry in Michigan: Top destination wedding spots (Lansing State Journal)

Michigan wineries, trails offer new experiences for guests (Dallas Morning News)

BREWING CHANGE? New legislation expands Michigan Grape and Wine Industry Council to other beverage producers (MiBiz)

Mild weather is generally good for wine grapes (Fox 17)

CMU students install weather station at winery in effort to improve forecasting (Midland Daily News)

15 Great Midwest Winter Weekend Escapes (Midwest Living)

CIDER Act to cut key taxes in cider market (Beverage Daily)

Hard cider: Unknowns abound but there’s potential for profit (Fruit Grower News)

The Sparkling Genius of Larry Mawby (Stuart Pigott)

SCORE honors Pond Hill Farm (Petoskey News)

USDA grant helps couple open winery (Traverse City Record-Eagle)

Raise a Glass: Mayor Toasts Downtown Detroit Wine Shop (Deadline Detroit)

Ice, Ice Baby (Hour Detroit)

New publication recommends grape rootstocks for Michigan (Fruit Growers News)

Ice Wine in the Winter Wonderland (Wine Tourist Magazine)

BrewVine: Verterra Winery (9&10 News)

Retiring Industry Leader Excited about the Future of Michigan's Growing Wine Sector (mlive.com)

10 American Wines to Be Thankful For (Wine Enthusiast)

7 Easy U.S. Trips Every Wine Lover Has Got to Take (purewow.com)

Not just California: ‘Unusual’ states ramp up U.S. wine production (wtop.com)

Mapping Mother Nature's impact on wine (CMU News)

Michigan's Wine Industry, Uncorked (WCBN radio)