LANSING, MI – Michigan has been named the second-leading state for providing effective site selection web services used to attract new and existing businesses. The ranking is based on a survey conducted by California-based Sigala, an urban and regional economic development and consulting firm.

States were ranked in four categories: lead generation, community search, property search, and location analysis. The aggregate score in these categories was also considered for overall ranking.

Michigan’s site selector tool, Zoom Prospector, was ranked 3rd for lead generation, which evaluates online marketing to help businesses find their services when considering business locations. Sigala placed Michigan’s site selector tool 2nd for property search, offering simple and reliable ways to locate available real estate for relocating or starting a business.

Zoom Prospector is an application developed by GIS Planning, and is a service of the Michigan Economic Development Corporation. The site selector tool provides various metrics of state real estate, from locations of specific companies and vacant properties to population demographics for each county.

Sigala’s ranking placements for Michigan’s site selector tool attribute to Michigan’s growing reputation as an attractive location for business, along with being in the “top five states for major new corporate facilities and expansions” by Site Selection Magazine for back to back years.

The Sigala report is available online at: http://massecon.com/wp-content/uploads/Sigala-Report.pdf