This week marked the official start of the fall season, and it’s time to immerse ourselves in the crescendo of colors and experiences of Pure Michigan. Along with the spectacular foliage comes events throughout that celebrate the season. Don’t miss out on the last weekend of ArtPrize in Grand Rapids, and check out current and upcoming events like Tricks and Treats at Michigan’s Adventure, the Charlevoix Apple Festival and the Fresh Coast Film Festival in Marquette.

To bring fresh awareness to Michigan’s ongoing sustainable efforts, we partnered with content creator Outside in an authentic storytelling partnership. Leveraging Outside’s travel-loving and sustainably minded content has extended our audience reach to tell the story of our statewide eco-friendly efforts. Based on recent research, Michigan prospects are substantially more likely to say a travel service provider’s focus on sustainability impacts their travel decision-making compared to non-prospects (60% v. 29%). Find more insights on the prospective environmentally conscious traveler research here. Additionally, in 2022 environmentally conscious travelers made up 20% of all active travelers, were expected to plan four leisure trips and spend almost $5,000 on travel in the next 12 months. 

This partnership will inspire their travel-obsessed audience to plan their next adventure in Pure Michigan. Take a look at our stories with Outside highlighting eco-friendly road trips, exploring Mackinac Island, experiencing Michigan as a local and a guide to sustainable travel in Michigan.

On another note, Circle Michigan announced a transition in leadership with the appointment of Lisa Kukulski to Executive Director of the organization, succeeding Janet Kasic, who announced her retirement as Executive Director to the Board of Directors at a September board meeting. Congratulations to Lisa as she steps into her new role, and to Janet for a well-deserved retirement and her contributions with promoting group travel to Michigan for seventeen years.

Unfortunately, the beauty of fall colors doesn’t last long. If you’re looking to savor the season, sign up for the latest Fall Color Report with current color forecasts and seasonal events. If you didn’t see the news, Mackinac Island was named one of the Top 5 Best Fall Destinations by USA Today 10 Best! This comes as no surprise as Michigan continues to prove itself as a top destination to celebrate the fall season.

On another note, Circle Michigan announced a transition in leadership with the appointment of Lisa Kukulski to Executive Director of the organization, succeeding Janet Kasic, who announced her retirement as Executive Director to the Board of Directors at a September board meeting. Congratulations to Lisa as she steps into her new role, and to Janet for a well-deserved retirement and her contributions with promoting group travel to Michigan for seventeen years.

Unfortunately, the beauty of fall colors doesn’t last long. If you’re looking to savor the season, sign up for the latest Fall Color Report with current color forecasts and seasonal events. If you didn’t see the news, Mackinac Island was named one of the Top 5 Best Fall Destinations by USA Today 10 Best! This comes as no surprise as Michigan continues to prove itself as a top destination to celebrate the fall season.

All best,
Kelly Wolgamott
Director, Travel Marketing
Travel Michigan
517-643-2838

Images: Rockport State Recreation Area, Alpena & Fly Fishing, Pere Marquette River

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