|
Presenting your value proposition is arguably the most important external activity that you and your employees participate in. The Global Business Club of Mid-Michigan put together two very important programs to help you prepare for those important interactions with potential clients and partners:
 Creating That Perfect Pitch
Friday, January 25, 2019
12:00 pm-5:30 pm
Foster Swift Law Offices – 313 South Washington Square, Lansing
You have just seconds to get someone's attention, and perhaps minutes to win them over to your way of thinking. Whether you are attempting to get an investor's attention or convince a potential customer or overseas partner to give you a second look, your business pitch is everything. This half-day workshop will get you there. Our keynote speaker and facilitator Neil Sheridan is a researcher, adviser, and speaker on organizational and business growth, and regularly conducts extensive trainings for businesses and entrepreneurs to prepare them for pitch competitions. Neil is President of SVPI, LLC, a Michigan advisory and management corporation active internationally.
Who should attend: Those involved in sales and marketing, company representatives, beginning and advanced exporters, and anyone interested in attending US or international trade shows.
Click here for details and registration.
Making the Most of International Trade Shows: How to Improve Your ROI
Tuesday, January 29, 2019
8:30 am-1:30 pm
Foster Swift Law Offices – 313 South Washington Square, Lansing
Join us for this event on improving your company's ROI. Participants will receive a work-booklet focused on developing a strategic plan for identifying and approaching international trade shows and considerations on how to bring sustainable success from the investment. Hear from experts Laura Deierlein and Jean Schtokal on best practices for international trade shows.
Laura Deierlein has 25+ years of international business experience, including marketing, product development, and trade partnerships. Ten years of hands-on business activity in China, Taiwan, and Hong Kong gave Laura an early appreciation for the value of cultural respect and doing business in foreign markets. Over the next ten years, Laura's focus shifted from consumer goods towards trade compliance and international logistics. Laura has been on the forefront of developing and leading Michigan businesses on trade missions all over the world. Currently owning and operating SPROUTwide LLC, Laura is helping businesses develop international footprints and assisting them in increasing international expertise. Laura holds a degree from Central Michigan University and is a NASBITE Certified Global Business Professional.
Jean Schtokal is a shareholder with Foster, Swift, Collins & Smith law firm. Her experience as an international business attorney is expansive and includes international trade, distribution, manufacturing and licensing arrangements. She has also worked with the establishment of foreign and domestic subsidiaries, branch offices and facilities; joint ventures and strategic alliances as well as acquisitions and direct investments. Jean also provides counsel and guidance on U.S Export Control laws and regulations (EAR, ITAR, OFAC and FCPA).
Topics Covered:
- Identifying opportunities as well as hurdles
- Available resources (research, international marketing funding)
- Key action items to be completed before &after trade shows
- Legal Considerations: Export Controls, Intellectual Property, & Foreign Corrupt Practices Act
- List of upcoming trade missions for Michigan companies
Click here for details and registration.
For more information about the MEDC International Trade Services
visit our website, contact export@michigan.org, or your regional International Trade Manager. Follow us on LinkedIn!
|
