Feature company spotlight
Hayes Manufacturing, a third generation family-owned business located in Fife Lake knew they wanted to expand their power transmission products business internationally. However, after more than 60 years solely focused on domestic growth, they were unsure where to begin.
After learning about the Michigan Economic Development Corporation’s International Trade Program, and specifically the State Trade Expansion Program (MI-STEP), Hayes Manufacturing quickly realized the immense amount of opportunities available for their products in overseas markets.
The primary objectives of the MI-STEP program is to increase the dollar value of Michigan exports, expand the number of Michigan companies that export, and introduce current exporters to new foreign markets and buyers. MEDC helps facilitate this by providing direct reimbursement in the form of a MI-STEP grant to eligible Michigan small businesses who engage in export-related activities to expand their international trade. “We did not know how to find the demand or the markets for our products overseas and we had no idea how to get started in the process,” Penny Challender, Owner/CFO of Hayes Manufacturing said. “Now that we are well into it, we see that building our business internationally is no different than it is in the U.S. It’s about making personal connections and follow-through.”
Chris Bosio, an MEDC International Trade Manager, worked to help prioritize the markets Hayes Manufacturing needed to concentrate on based on research conducted. He also assisted the company with international introductions, trip planning and meeting scheduling.
Using the grant received from MI-STEP, Hayes Manufacturing was able to travel to Australia to meet with the 15 well-vetted prospects who were already interested in their products. This resulted in Hayes securing B2B connections in the country and, in just over a year and a half, an increase of 383% in their sales to the country. Today, Hayes continues to receive weekly requests from stocking distributors in Australia who are looking for more information about the company and their products.
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“We are so appreciative for the assistance we have received from the MEDC. We would have no way of finding or funding the level of detail and expertise that they continue to provide for our company. Our goal is to grow Hayes Manufacturing to provide jobs for our community and we feel like MEDC is our partner in achieving that goal,” Penny said.
In addition to Australia, MEDC has also introduced Hayes Manufacturing into the U.K. market, where based on initial investigation, there appears to be more export opportunities available for their company. With a trip planned for 2018, Hayes is preparing to be competitive in this market as well.
For more information on the MEDC International Trade Program including MI-STEP, please visit www.michiganbusiness.org/grow/international-trade-sservices/
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Brazil and Argentina mission highlights
Seven Michigan companies traveled to Brazil & Argentina in November with the Great Lakes St. Lawrence Governors and Premiers (GSLGP) multi-state mission. Business leaders met with prospective partners, distributors, and customers to increase export opportunities.
Participants included B & D Cold Headed Products (Taylor), Challenger Communications (Albion), Chrysan Industries (Plymouth), Efficiency Production (Mason), Hydra-Lock (Mt. Clemens), Littlite (Hamburg), and Magnetic Products (Highland).
The group participated in country briefings from the U.S. Commercial Service in Brazil and the Argentina Investment & Trade Agency and the U.S. Commercial Service in Argentina. The group was also invited to a networking reception hosted at the U.S. Ambassador’s Buenos Aires residence. Over the course of the 5-day trip, the group participated in over 80 customized matchmaking meetings arranged by the Michigan Brazil Center and the GLGP South America Center.
Upcoming events
Defense export opportunities and Eurosatory seminar
Wednesday, January 24, 2018, 8:30-10:30 am
Michigan Defense Center, Velocity 6633 18 Mile Rd, Sterling Heights, MI 48314
Join us to learn about opportunities and strategies for success in exporting defense products and services!
Michigan defense contractors currently focusing on the U.S. market may be well positioned to sell their products and services overseas. In fact, there is a strong interest for U.S. products, technology, and services in international markets.
In addition to traditional categories such as tracked and wheeled vehicles and individual equipment, there is also interest in intelligence, civil security, crisis management and people security, critical infrastructures and sensitive facilities security, tests, measurements and engineering, CBRNe, training and simulation, UAVs & UGVs, and embedded electronics categories.
To assist Michigan companies who wish to explore these opportunities there are a variety of resources available at both the State and Federal levels.
Program highlights include:
Murat Muftari, Senior International Trade Specialist, U.S. Commercial Service, will discuss key market and product opportunities and processes to secure contracts
A panel of defense exporters will share their export experiences
Introduction to resources to support defense exports
Overview of the Michigan Defense Center/MEDC mission to Eurosatory
Click here to register for this free event.
For more information, contact Jeanne Broad at broadj@michigan.org or (313) 258-7947.
Click here to learn more about the Eurosatory Trade Mission.
Pure Michigan Aerospace Summit
February 21, 2018, 8am-4pm
Little Caesars Arena 2645 Woodward Avenue Detroit, MI 48201 United States
Pure Michigan Business Connect (PMBC) invites buyers and suppliers to attend the Aerospace Summit on Wednesday, February 21, 2018 at Little Caesars Arena. This one-day matchmaking event will connect global aerospace buyers to hundreds of qualified Michigan suppliers. Companies who are interested in participating as a buyer should contact Ryan Michael michaelr2@michigan.org or Andrea Garrett garretta1@michigan.org. Michigan businesses who could benefit from a meeting with one of the buying companies can find the application link posted here.
Buyers include: Aernnova Aerospace, Ascent Aerospace, Atlas Copco, Boeing, Caravan Facilities Management LLC, Detroit Engineered Products, Enstrom Helicopter Corporation, FNSS Defense Systems, GKN Aerospace, GE Aviation, Independence Tooling Solutions, Liebherr Aerospace & Transportation, Marposs, P3 Group, Parker Hannifin Hydraulic Systems, Pratt & Whitney AutoAir, RCO Aerospace Products LLC, Sabena Technics, Salamander AV, TAI Turkish Aerospace Industries, and Techops Mexico.
Hannover Messe
April 23-27, 2018
Registration Deadline – February 23, 2018 Cost – Members: $3,000 | Non-members: $4,000
Automation Alley is seeking small and medium-sized Michigan companies to join its trade mission to Hannover Messe 2018, the world's leading trade fair for industrial technology. Hannover Messe is the place to meet industrial technology professionals worldwide for trade and investment opportunities, including 6,500 exhibitors and 200,000 visitors representing over 100 countries. Explore next stages of Industry 4.0 breakthroughs along the entire industrial value chain, including solutions with applications in industrial automation, engineering, information technologies, energy and environmental technologies and research and development.
Click here for more information.
Questions? Contact Lisa Lasser, Automation Alley at LasserL@AutomationAlley.com
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Legal Essentials to Exporting Events
Learn how to take your product to international markets during one of the “Legal Essentials to Export” programs Foster Swift is offering in 2018!
These educational programs are designed to help businesses identify legal and compliance issues that are relevant as businesses pursue export opportunities. Join Foster Swift Collins & Smith PC and special guest speakers for an interactive workshop to learn tips and tools to ensure compliance. Seminars are free, but registration is required.
Dates and Topics:
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March 8 – Lansing / September 19 – Grand Rapids: Intellectual Property & Business Partner Due Diligence
- April 19 – Southfield/May 17 – Lansing: Export Control Compliance Overview Training
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June 21 – Traverse City: Intellectual Property & Business Partner Due Diligence & Export Control Compliance Overview Training
Click here for program descriptions and registration.
To see a full list of MEDC International Trade events visit here!
Find New Markets for Your Business
A video series on the top U.S. export markets
Ready for more sales?
You have worked hard at establishing your export business and know the benefits of international sales to your company's bottom line – so keep going! A new video series from the U.S. Commercial Service can help.
Learn from the Experts
In short 4-6 minute videos, you’ll get an overview of top U.S. export markets and insight from in-country trade experts at U.S. embassies and consulates. Find out which countries you should consider if you have an established export business and are ready to navigate larger or more challenging, yet highly rewarding, markets. Choose a video to watch now.
Read More
After watching the video, you can learn more about doing business in the country with our Country Commercial Guide. The guides, authored by U.S. Commercial Service trade experts at U.S. embassies and consulates in more than 140 countries, provide economic overviews and insights into industry opportunities, selling techniques, trade financing, business travel, and more.
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Partner Events
“Exporting Mechanics” Webinar Series
U.S. Commercial Service Virtual $25
The U.S. Commercial Service is collaborating with the National Customs Brokers Freight Forwarders Association of America (NCBFAA) Educational Institute to present an exporting mechanics webinar series. The series will provide U.S. small and medium size businesses with the basic exporting information they need to help them increase exports abroad, while increasing employment and jobs in the United States.
For more information, contact linda.abbruzzese@trade.gov
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Export Competitively and Increase Your Sales Webinar
U.S. Census Bureau Thursday, January 11, 2018 Virtual 2pm – 3pm Free
EXIM knows competing in foreign markets can be challenging and risky. This webinar will discuss how to take the worry out of exporting and grow the international sales of U.S. based businesses. In particular, the webinar focuses on the three benefits of EXIM's export credit insurance:
•Minimizes the risks of buyer nonpayment (up to 95%)
•Allows exporters to extend attractive "open account" credit terms to customers
•Increases an exporter's borrowing capacity
Visit here for details and registration.
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The Road Ahead: Innovation in Detroit and Beyond
Automation Alley Thursday, January 18, 2018 Detroit 3pm – 6pm Free
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Basics of Exporting
Van Andel Global Trade Center Friday, February 9, 2018 Grand Rapids 8:30am – 3:30pm Member - $225 / Non-Member $350
This seminar will provide a foundational understanding of the most important things you need to know to be a successful exporter. You will also learn of valuable resources available to help your company grow its exports.
Topics covered:
- Understanding Export Transactions
- Creating Export Documentation
- Filing of Export Declarations in AES
- Use of Incoterms® 2010
- The Importance of Value, HS Classifications & Country of Origin
- Use of Free Trade Agreements, such as NAFTA
- Setting Up Export Recordkeeping
- Managing Export Controls & Compliance
- Export Resources Available
Click here for details and registration.
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Exporting Mechanics Webinar
U.S. Commercial Services Tuesday, February 13, 2018 Virtual 2:00 p.m. – 3:00 p.m. $25
This webinar is for the beginner or new to exporting U.S. small and medium size business. Exporters will learn about export licenses, license exceptions, supporting documents needed for an export license, and SNAP-R. They will also learn about export license procedures and when to export or re-export.
Visit here for details and registration
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For more information about the MEDC International Trade Services
visit our website or contact export@michigan.org or your regional International Trade Manager. Follow us on LinkedIn!
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