Eight Michigan Light Displays that Will Leave a Twinkle in Your Eye Awaken childhood memories of holiday flare complete with twinkling lights and stunning displays from a by-gone era. A drive-through lightfest, an old fashioned Christmas village and a towering festive light spectacular—these are just a few of the dazzling exhibits to experience this season. Take a break from the hustle and bustle of the holiday season to create a new family tradition! Read More
The Beginners Guide to a Pure Michigan Winter Adventure Pack the car with warm clothes, water-proofed boots and all of the right winter outdoor gear. Remix your playlist with holiday tunes and your favorite Motown sounds. Now, you’re ready for a winter wonderland adventure. We invite you to explore the sights, sounds, tastes and experiences that will lure you back to Michigan’s winter playground every year. Read More
Snow Much Pure Michigan Winter Fun Tune up the skis and snowboards and get out the thermal wear—it’s time to head to one of the many ski, snowboarding, tubing and cross country areas in Michigan. With more than 51 ski areas, over 260 chairlifts, 1,000 runs, 50 terrain parks and an annual snowfall of more than 100 ft. of lake-effect snow, Michigan offers skiers the best snow and best skiing in the Midwest. So tune up the skis and snowboards and Ski Michigan! Read More
Cook, Bake, Taste and Learn Sample irresistible specialties and unique creations from Michigan’s delectable culinary offerings. Region by region, culinary delights entice you to cook, bake and taste your way across the Great Lakes State. Learn food and wine pairings, make a traditional plum pudding, roll out Italian pasta, learn to craft decadent chocolate from bean to bar and discover the secret of baking perfect breads and pastries. We have a cooking class just for you! Read More
Shop the PURE MICHIGAN STORE for Holiday Gifts Now available at the Pure Michigan Store is an exclusive line of co-branded merchandise from Stormy Kromer—a true Midwest icon. Select from caps, winter convertibles and bandanas with the professionally-embroidered Pure Michigan logo. With products as durable as their 100+ year history, Stormy Kromer takes pride in their American made lines of apparel and accessories. Take 10% off your order with promo code FROST. Read More
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