Industry Market Potential Indices

Interested in exporting, but not sure which market to start? Trying to decide which new country to target next? Michigan State University’s International Business Center has developed a series of Market Potential Indices (MPIs) to be utilized as the first step of market research. MPI is a very useful tool for companies in the industry who are in the process of researching new markets for export. MPI is designed to support other detailed market research and shouldn’t able used as the single source of the decision. However, this data-driven tool can help guide conversations on market selection based upon a variety of measurable factors. How It Works The Industry Specific Market Potential Index (MPI) aims to compare 89 countries, which globally have the highest Gross Domestic Product (GDP), with each other on several dimensions in order to rank them according to their market potential for different industries. The focus of the study is to identify new markets to export goods rather than identifying new countries to invest in. The Index compares these countries on six dimensions; size, growth rate, capacity, openness of the market, existing logistics infrastructure and risk (political, economic and business) of the country. To measure each dimension a different set of indicators are identified for every industry. Secondary data is used for these indicators which have been gathered from different reputable sources, as noted. Ranking scores are calculated by adding up the dimensions, weighted by relative importance.

Recently Updated MPIs

Alternative Energy

Automotive Electronics & Composites/ Lightweight Materials

Biosciences

Food Processing

Machinery

Medical Devices

The full list of MPIs are located on the globalEDGE website, along with a variety of other export resources available for Michigan businesses. 

Germany- the world’s leading tradeshow destination

Germany is the world's no. 1 location for hosting international trade fairs. It stands out against the international competition in terms of its facilities, its level of innovation and its broad reach. Around 150 international trade fairs and exhibitions are held in Germany every year, attracting up to 170,000 exhibitors and between nine and ten million visitors. The outstanding feature of German trade fairs is their international character: more than half of the exhibitors come from other countries, and a third of those are from countries outside Europe. Three of the five largest exhibition centers in the world are in Germany, and four of the ten highest performing trade fair organizers in the world are based there. For German companies, trade fairs are among the most important tools for business-to-business communication. To get a listing of trade fairs in Germany, check out this database from the Association of the German Trade Fair Industry. Click here.

Upcoming Shows in Germany

Automotive

Automechanika

September 13-17, 2016 | Frankfurt am Main

Automechanika Frankfurt is the world’s leading trade fair for the automotive service industry and is unique with regard to product-range breadth and depth. The fair is the shop window for innovations in the automotive aftermarket across the entire value chain. Automechanika takes place every second year. In 2014, 4,660 exhibitors from 74 countries and 138,000 visitors came to the show.

IAA Commercial Vehicles

September 22-29, 2016 | Hanover

The IAA Commercial Vehicles is the world’s leading trade fair for mobility, transportation and logistics. It is taking place every two years, in rotation with the IAA Cars. The IAA Commercial Vehicles is special because practically all the suppliers are represented alongside the manufacturers. The IAA is therefore the world’s only mobility fair which represents the entire commercial vehicle industry along the whole value-added chain. In 2014, 2,066 exhibitors from 45 countries presented their products to 250,000 visitors.

Medical

MEDICA

November 14 – 17, 2016 | Düsseldorf

MEDICA is the world's leading forum for in-patient and out-patient medicine. The show features annually around 4,800 exhibitors from around the world displaying their medicines, treatments and equipment. In 2015, 21% of the exhibitors were German, 79% came from 67 countries worldwide.

Aerospace

AERO Friedrichshafen

April 5-8, 2017 | Friedrichshafen

AERO Friedrichshafen is an international trade show dedicated to general aviation. In 2016, 606 companies from around the world exhibited airplanes, helicopters and other machines to trade visitors.

ILA Berlin Air Show

June 2018 | Berlin

The ILA Berlin Air Show is dedicated to the capabilities and achievements of all areas of the global aerospace industry. It is taking place every two years. With 1,017 exhibitors from 37 countries and 150,000 trade visitors and members of the public at the 2016 show, you should definitely keep it in mind for summer 2018.

Smart industry and manufacturing

Hannover Messe

April 24-28, 2017 | Hanover

Hannover Messe is the world's largest industrial fair. All key technologies and core areas of industry – from research and development, industrial automation, IT, industrial supply, production technologies and services to energy and mobility technologies are presented at this show. In 2016, more than 5,200 exhibitors from more than 75 countries unveiled the latest technologies to more than 190,000 visitors, out of which more than 50,000 came from abroad. We believe Michigan companies are especially well-positioned to succeed at Hanover, and we will be actively working to promote participation at the April 2017 event!

Becoming part of a trade fair dedicated to your sector in Germany as exhibitor or visitor will definitely boost your business not only in Germany, but across Europe. The Michigan Europe Center in Germany can help you take advantage of trade show opportunities in Germany, including assistance with logistics and putting together a customized schedule of meetings with potential distributors/agents/customers and/or strategic partners. Don’t hesitate to contact David Newhouse, International Trade Development Manager at MEDC, for more information at newhoused@michigan.org or (517) 331-6715. We are looking forward to support your business activities in Europe!

Schedule a Consultation in Michigan

Interested in learning about opportunities for your company in Germany or other countries in Europe? Our Michigan Europe Center representatives Stefan Peikert and Franziska Schneider will be in Michigan October 3-6.

October 3: Troy

October 4: Saginaw

October 5: Lansing

October 6: Grand Rapids

If your company is interested in setting up one-on-one consultation with our Europe office, please contact your regional International Trade Manager.

Join ExporTech this Fall- Last Chance to Register!

ExporTech, the national export assistance program that helps companies accelerate their growth in global markets, is returning to Michigan this fall. 

It is a structured export strategy and business development process that assists 4-8 companies over a 10-week period to develop written export plans and connect with a wide range of experts to catalyze export growth.

ExporTech™ Program Highlights

• Only national program that leads to a strategic export growth plan for each company
• Designed for manufacturing and technology company executives
• Intensive, structured process with workshops, planning tools, and individual coaching
• Connect to a wide range of local and national resources
• Peer group model – drives accountability, action, learning, networking
• Proven results – click here for details. 

Dates
October 6th, November 10th, and December 8th, 2016
Location
Automation Alley, 2675 Bellingham Drive, Troy, MI 48083
Fee
$2,500* MI-STEP funds are available from Michigan Economic Development Corporation (MEDC) to cover 50% of the registration fee, lowering the cost to $1,250 for qualifying companies

To learn more about ExporTech™ click here. 

Click Here to Apply

Please email completed application to:

Hali Motley, hkmotley@svsu.edu

For questions please contact:

Mike Stone, program coordinator, michael@stone-assoc.com, 207-772-2696 

Eve Lerman, US Commercial Service, eve.lerman@trade.gov, 248-975-9605

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Upcoming Events

MEDC Events

LAST CHANCE TO REGISTER!

Poland and Romania Trade Mission

Led by the Conference of Great Lakes and St. Lawrence Governors and Premiers

November 6-11, 2016

Poland and Romania

The Conference of Great Lakes and St. Lawrence Governors and Premiers is leading a multi‐sector trade mission to Poland and Romania, November 6-11, 2016. The mission’s goal is to assist small to medium sized companies from the Great Lakes‐St. Lawrence region to export products and services to these emerging markets. Each mission participant will benefit from a tailored schedule of B2B meetings, in-country briefings, networking events and logistical support.

Poland and Romania both offer great opportunities for potential Michigan exporters!  Poland is the largest and Romania the second largest EU members in Central and Eastern Europe (Poland is the 6th largest economy in the EU overall).  Both countries have strong relationships with the US, are receptive to US products and services, and have growing sectors in advanced manufacturing, automotive, aerospace, medical devices, and IT.  In addition, Poland has good opportunities for defense-related and green-tech products.

Of note to potential automotive exporters:  MEDC has been collaborating with GM in Poland and Ford in Romania, and they are both offering special opportunities for mission participants.

Mission Cost: $1,350 per company (each additional participant is an additional $400)

Eligible Michigan SMEs can receive 50% reimbursement for travel expenses and participation fees from State Trade Expansion Program (STEP) grant.

For more information about this mission, click here.

Time is running out! Registration deadline is September 9, 2016.

Trade Mission to Mexico

Led by Regional Export Network (REN) partner Automation Alley

October 16-21, 2016

Mexico City, Monterrey and Queretaro, Mexico

Join Automation Alley on a trade mission to Mexico, October 16-21, 2016. Matchmaking meetings will place your company in front of potential buyers and end users of your products, services and technologies. Expand your business into the booming Mexican market with help from Automation Alley.

Mission Cost: $4,995

Eligible Michigan SMEs can receive 50% reimbursement for travel expenses and participation fees from State Trade Expansion Program (STEP) grant.

For more information about this event, click here. 

Registration Deadline is September 16, 2016.

Automotive Manufacturing Meetings- Detroit

November 15-17, 2016

Novi, MI

Automotive Manufacturing Meetings (AMM) - Detroit is a supply chain event that brings together auto makers, tier suppliers and contract-manufacturers. Engineering, procurement, supply chain, fabrication, commodity teams, suppliers and service providers will meet through pre-arranged one-on-one meetings. AMM Detroit is the missing link in the US automotive supply chain events world.

Ford Motor Company has partnered with abe, world leader in the matchmaking business, to host this world class event.

Michigan companies will receive a $400 discount off the basic booth space. If interested in participating, contact David Newhouse at newhoused@michigan.org or 517.331.6715.

For more information, click here.

Free Webinar: advanced business events and the U.S. Commercial Service are hosting a webinar September 21 at 11 am to review the opportunities at the event and answer any questions.

To register, click here.

Arab Health Exhibition

January 30- February 2, 2017

Dubai, UAE

Expand into one of the world’s largest health care markets. MEDC is once again sponsoring a booth at Arab Health in the U.S. pavilion! Arab Health is the largest medical show in the Middle East with over 4,000 exhibitors from 70 countries and nearly 125,000 professionals attending from 163 countries. Each participating company will receive their own outward facing kiosk with a prominent presence to interact with conference traffic. Space is limited to 6-8 Michigan companies.

Cost: $2,500

Eligible Michigan SMEs can receive 50% reimbursement for travel expenses and participation fees from State Trade Expansion Program (STEP) grant.

For more information about this trade show, click here.

Legal Essentials to Export Toolbox

September 22, 2016

8:30am- 4:00pm

Mt. Pleasant, MI

FREE, but registration required

This one-day educational program has three components designed to help businesses identify legal and compliance issues that are relevant as businesses pursue exporting opportunities. Four full-day group seminars will take place at different Foster Swift office locations, with video conferencing capabilities available at other office locations. Lunch will be provided. Special guest luncheon speakers from the FBI will speak on topics important to the business community, including "Identity Theft and How it Impacts your Business."

1. Trademark/service mark readiness

2. Export control overview compliance training

3. Foreign agent/distributor Contract checklist

Click here to register. 

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Partner Events

Webinar Series: Investigating New Business Opportunities in the Pacific Rim

Select Dates in September and October

Free, but registration is required

Join the U.S. Commercial Service for a series of complimentary webinars focusing on business opportunities in leading and emerging Pacific Rim markets that are included in the Trans-Pacific Partnership (TPP). The webinars will focus on the 11 TPP countries and will cover the top sectors for U.S. exports and the associated tariff reductions under TPP, additional new market access benefits for U.S. manufacturers and service providers, and current investment and business climate.

To register:

• Malaysia, Singapore, and Brunei (September 7, 2016)
• Australia and New Zealand (September 21, 2016)
• Vietnam (October 5, 2016)

Webinar: Opportunities in China for U.S. Environmental Technology Companies

September 13, 2016

Free, but registration is required

The webinar will present opportunities in China for U.S. environment technology companies. The speakers will include Jay Biggs, a Foreign Service officer assigned to the Commercial Section of the U.S. Embassy in Beijing, and John Robinson, principal at Mandarin Environment, a consultancy which advises U.S. environmental technology companies on China operations and strategy. Their primary area of expertise is water and wastewater technologies.

Jay Biggs will present upcoming projects and programs from the U.S. Embassy in Beijing that are available to U.S. environmental and water technologies companies.

John Robinson will offer practical advice on what specific strategic efforts U.S. water technology companies should invest in if they are interested in the China market. Also,

Mr. Robinson will introduce three new China water technology platforms U.S. companies might consider, including: 1) a newly formed water-tech incubator in Nanjing, 2) a water-tech competition in Shanghai, and 3) an investment group making investments in China focused U.S. water technology companies.

To register: Contact Matthew Quigley at matthew.quigley@trade.gov or 248.296.2658.

Webinar: International Ecommerce Platforms September 14, 2016 12:00-1:00 pm Free There has never been a better time to grow your international ecommerce business! Global B2C online sales exceeded US$1.77 trillion in 2015, of which 40% were cross-border. Join ibt partners for a webinar to help grow your international ecommerce. Insights and opportunities Website localization, what it’s all about International trade – online all the way Digital platforms “plug and play” infrastructure Pros and Cons Challenges – payments and logistics Single European Payment Systems (SEPA) Ecommerce and mcommerce Building web sites – practical guidelines Marketing online – do’s and don'ts To register, click here.

Export Compliance, International Documentation and Automated Commercial Environment (ACE)

September 14-15, 2016 Detroit, MI $275 for one day, $495 for both The East Michigan District Export Council is pleased to announce that Mike Allocca will be returning to Detroit in September 2016 to present a 2-day seminar on Export Compliance, International Documentation for Exporters and the new Automated Commercial Environment System (ACE) for Importers and Exporters.   DAY 1: Export Compliance: Upon completion of this program, you will be aware of the new export security requirements for all exporters. You will walk away that day with a better understanding of the regulations and with specific tools & instructions on how to begin building a secure and compliant department & company. DAY 2: International Documentation and Automated Commercial Environment (ACE): If you want to make sure you are filling your international documentation out correctly, or you have questions, problems or delays due to documentation problems, this training program is a must for you.  You will also be introduced to ACE- Automated Commercial Environment for importers and exporters. Learn how to file using the new ACE system for your EEI- Electronic Export Information. You can also run detailed reporting functions for your imports/exports and review what your customs broker is submitting to US customs on your behalf. Review what a forwarder is filling for exports on your behalf, as well learn how to self-file and save time and money. To register, click here.

Culture & Coffee- Navigating the Middle East

September 22, 2016

8:00-10:00 am

Grand Rapids

$25 Member/ $35 Non-member

Join GVSU’s Van Andel Global Trade Center as they kickoff the 2016 Culture & Coffee series! Each Coffee & Culture training session will cover how-to's and best practices for doing business abroad along with cultural nuances business professionals face while traveling. Fresh coffee and a continental breakfast will be served during each training as VAGTC believes some of the best conversations take place over a good cup of coffee! 

To register, click here. 

Webinar: Managing Foreign Exchange Rate Risk

September 22, 2016 3:00-4:00pm Members Free/ Non-members $10 Manage your foreign exchange rate risk. Join NASBITE International for a webinar to familiarize your company with the basics of currency fluctuations and determine the available tools to help your small business.  This webinar will help participants: Understand the basic causes of currency fluctuations Identify the potential harm caused by changes in exchange rates for various market participants Know the tools available to manage exchange rate risk Become more familiar with foreign exchange forward contracts and why they are usually the preferred risk management tool for SMEs Compare actual pricing samples from a bank's foreign exchange rate desk for forward contracts versus options For more information or to register, click here.

For more information about the MEDC International Trade Services, visit http://www.michiganbusiness.org/grow/international-trade-services or contact export@michigan.org.

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