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South Korea is Michigan’s 4th largest export market for food, agriculture, and forest products. According to the United States Census Bureau, $172 million worth of U.S agricultural products were exported to South Korea in 2022.
South Korea is not just a large market for Michigan, it’s also a major market for the entirety of the United States. In 2022, South Korea ranked as the 6th largest export market for food, agriculture, and forest products in the U.S.
U.S. agriculture and food products are seen as reliable and high quality by Koreans, making the market extremely attainable. In addition to that, the United States and South Korea have strong business and social connections, making Koreans more aware and interested in popular U.S. Food and Ag trends.
Some of Michigan’s top exports to South Korea in 2022 include:
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Meat and edible meat offal
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Cocoa and cocoa preparations
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Prepared vegetables, fruits, nuts, and other plant parts
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Miscellaneous edible preparations
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Food industry residues and waste/prepared animal feed
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Wood pulp
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Five Michigan businesses from the Making It In Michigan (MIIM) Trade Show, hosted by Michigan State University Extension and the MSU Product Center, have been chosen to receive a free bundle of services as a part of the 2023 MIIM First Time Vendor Program. The program is powered by the Pure Michigan Business Connect (PMBC) and the Michigan Department of Agriculture and Rural Development (MDARD). The five companies were chosen based upon their innovative products, location in the state of Michigan, and them having been a first-time vendor at the MIIM Trade Show for 2023.
The five winning companies are Shortie’s TC, Five Lakes Coffee, Sister Bee’s, The Mush Hub, and Pizza Katerina. Each of these companies have very unique and delicious products that were amazing to try and to share at the MIIM Trade Show. Each of the businesses will receive a consultation with PMBC and MDARD as well as unlimited counseling by the MSU Product Center. There are other services that will be provided to the businesses by the MSU Product Center based on the needs of each individual company. Those needs may include Production Efficiency Consultation, Retort Process Set-Up at the MSU Food Processing Innovation Center (FPIC), MSU FPIC 1 Day Rental Fee Waived, Labeling ClaimsConsultation by Specialized Services, and Nutrition Facts Label Development.
To learn more about the MIIM Trade Show and how to participate, visit their website here.
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The Michigan Economic Development Corporation (MEDC) Regional Prosperity and Pure Michigan Business Connect teams hosted the 231 Food & Beverage Pitch Challenge in Muskegon to help businesses amplify their products. The competition provided food and beverage businesses an opportunity to pitch their products for a chance to win customized support service packages that would help start or scale their businesses. For more information on the awardees and the competition, follow the link below!
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International Marketing
23 Michigan companies recently took advantage of the Michigan Pavilion booth space offered at 3 recent domestic trade shows this spring and summer. Companies exhibited at the National Restaurant Association Show, Sweets and Snacks Expo, and the Summer Fancy Food Show through the Michigan Department of Agriculture and Rural Development’s International Marketing Program.
Michigan companies were able to make connections that will help to grow their businesses at each show.
In total, the exhibiting companies estimated the following:
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Little Diablo Salsa was one of the companies that exhibited at the Sweets and Snacks Show in Chicago in May along with six other Michigan companies. Doug and Stacy Bering have a product line of all natural salsas.
“The Sweets and Snacks Expo provided us an opportunity to meet current buyers and potential buyers under one roof. We were introduced to so many key people from large domestic retailers, international buyers, private labeling opportunities and a few collaboration ideas. We received so much positive feedback on our product, it really makes a difference when people can actually taste your products and meet the founders. It makes the whole experience all that more personal. We are so excited to see what exciting things this trade show brings our way!”
The International Marketing Program organizes Michigan Pavilions at international and domestic trade shows as part of the program’s mission to assist the state’s food and agricultural businesses in developing domestic and international market opportunities to effectively grow their business. Our team wants to help you grow your business, please contact us at MDARD-AgD@michigan.gov.
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Food Export will be transitioning to a newer registration system starting in August! The system will allow you to register for Food Export programs and services, manage your Branded Program and products online, and track various other pre- and post-registration tasks.
Please note that access to registration and account management for all Food Export programs and services will be restricted August 4th-10th, 2023. The Food Export website may also experience disruptions and downtime during this transition. After the new registration system is in place you will need to establish new login credentials to access your new portal.
If you have any questions or concerns during this transition, please contact info@foodexport.org.
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Michigan Department of Agriculture and Rural Development
Agriculture Development Division
MDARD-AgD@Michigan.gov
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