Craft beverage crop directory, Governor's Cup wine event, Dirt to Glass registration, and more.

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INDUSTRY NEWSLETTER

May 2023

 

Michigan Wine Collaborative Launches Application Process for the Inclusion & Expansion Educational Fund Scholarship

The Michigan Wine Collaborative (MWC) recently announced the launch of the Inclusion and Expansion Education Fund Scholarship application period. The Inclusion and Expansion Education Fund Scholarship will offer funding, mentorship support, and industry support to BIPOC (Black, Indigenous, and People of Color) students hoping to start their careers in Michigan’s wine industry.

Applications will be accepted through May 15, 2023 and recipients will be announced at the 2023 Michigan Governor’s Cup in June 2023. Candidates can apply online here.

Read more about this opportunity.


Michigan Craft Beverage Council is Recruiting Farms for New Crop Directory

Michigan hops

Are you a grower looking to find new markets in the craft beverage industry? Are you a craft beverage producer looking to source Michigan-grown crops near you? The Michigan Craft Beverage Council is building a new craft beverage crop directory to help support the agricultural supply chain that makes our  craft beverage industry so strong.

Submitting farm information is quick and easy using this grower form.

Watch a short video about this opportunity.

Learn more and get connected!


Michigan Wine Collaborative Launches Taste Michigan’s “COOL IS HOT” Campaign

When it comes to Michigan wine, the thing to know is “Cool Is Hot.” 

Cool is hot campaign artwork

That’s the theme of a new ad campaign which launched in April from Taste Michigan, the Michigan Wine Collaborative’s marketing brand. It’s also big news for wine drinkers! The cool climate wines Michigan is known for are enjoying fresh attention from enthusiasts and casual fans alike. 

The campaign runs through the end of May, helping raise awareness, interest and consumption of Michigan wines. To fund the project, the Michigan Wine Collaborative – a non-profit association of wine professionals throughout the state – secured a $125,000 grant from the U.S. Department of Agriculture through the Michigan Department of Agriculture and Rural Development. 

Read the full press release.


Agriculture and Rural Businesses Energy Incentive Program

The Michigan Department of Environment, Great Lakes, and Energy is offering an incentive program for agricultural businesses and processors. This program supports the MI Healthy Climate Plan goal by investing in the agriculture industry to implement energy efficient technologies to reduce the climate impact of the industry. The application will be open until all funds are committed or May 31, 2023, whichever comes first. Up to $15,000 is available, requiring a 1:1 match.

Learn more and view application materials.


Michigan Wine Collaborative Announces 2023 Michigan Governor’s Cup

Michigan Governor's Cup

Save the date for the inaugural 2023 Michigan Governor's Cup Award Gala & Dinner at the Lansing Center on Wednesday, June 28, 2023. The event features an elegant dinner and award ceremony celebrating the winning wines of the 2023 Michigan Governor's Cup. Michigan Wine Collaborative will also present the first-ever MWC Inclusion & Expansion Educational Fund Scholarship award. 

Learn more about this event.


Dirt to Glass 2023: Unlocking the Potential of Michigan’s Grape and Wine Industry

Dirt to Glass logo

Michigan State University AgBioResearch, in collaboration with Michigan State University Extension and Intentional Agriculture, a Michigan-based non-profit organization, is proud to announce Dirt to Glass 2023. This two-day conference, taking place Aug. 24-25, 2023, in Traverse City, Michigan, aims to present the highest international standards of viticulture and winemaking. Designed for grape growers and wine producers across Michigan and neighboring states, Dirt to Glass 2023 offers advanced, practical information and tools to elevate their craft and stay ahead of industry trends.

Learn more and register.


Michigan.org New Image Criteria Update

Michigan businesses that are listed on michigan.org are encouraged to complete a new image upload process. Please note that existing images in your account are still in the Extranet and do not need to be reuploaded. This process only takes 5-10 minutes to complete and will enhance your listing on michigan.org.

To republish your images, please complete the photo licensing agreement and upload it to the “Documents” section of your account. More information and instructions can be found in your Extranet Dashboard. If you have any questions about this process, use the Help button located in the top navigation of the Extranet to send an email to the support team.


IN THE NEWS

Broad Leaf Brewery to open 'coolest' patio in Grand Rapids

Watch Joe Short give a tour of Short's Brewing's Elk Rapids, Mich., production facility

Celebrate Traverse City Uncorked all May with deals on wine tastings, flights, bottles

A new experience on the Leelanau Peninsula Wine Trail

Michigan Wine Collaborative Launches Application Process for the Inclusion & Expansion Educational Fund Scholarship – Michigan Wine Collaborative

Iron Fish Distillery teams up with Shorts Brewing to create "Soft Parade" vodka

Grand Traverse distillery honors late master distiller with limited edition bourbon


In this Issue:


Contact the Michigan Craft Beverage Council:

Michigan Craft Beverage Council
PO Box 30017
Lansing, MI 48909

517-930-0696

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