Hop Researcher, Cider Competition, Reader Survey, and More!

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April 2022


Researcher Spotlight: Rob Sirrine

Senior Educator, Michigan State University Extension - Hops

Rob Sirrine, MSU

ROB’S TAKE ON THE RESEARCH: The Michigan Craft Beverage Council provided multi-year funding for our research proposal entitled: “Investigating the Terroir-Influenced Quality Attributes of Hops”.  With MCBC’s support, we were able to source Chinook hops from farms in Washington, Oregon, Northwest Michigan, and Southeast Michigan. Based upon biochemical profiling and descriptive sensory analysis we found there were indeed distinct terroir-influenced hop quality attributes based on growing location. Additionally, we found terroir-influenced hop quality attributes resulted in dry-hopped beers with unique organoleptic properties. Michigan hop producers have the opportunity to promote the unique brewing characteristics of Michigan-grown hops. We are excited to continue research that supports Michigan hop producers.

J Robert Sirrine’s preliminary research is available on our database. Look for additional reports later this year.

View the gallery of researcher profiles.

Rob’s bio page at MSU

JUDGES WANTED: Hard Cider Competition

Great Lakes Cider and Perry Competition logo

If you are receiving this newsletter, you are connected to Michigan’s thriving craft beverage industry in one way or another. Your expertise in this dynamic network is valuable – as is your palette!

The 16th annual Great Lakes International Cider and Perry Competition is taking place May 18-20 in Grand Rapids. This is the nation’s premier cider judging event with entries from all over the world. As a judge, you will utilize your evaluation skills and learn a great deal about the nuances of different cider styles. You will meet other volunteers from around the state and country, widening your craft beverage network. And if that isn’t enough, you will certainly have a lot of fun!

If you are interested in volunteering as a judge, please visit https://glintcap.org/volunteer/ and complete the questionnaire.

Many thanks to the Michigan Cider Association for coordinating this incredible event!

Michigan Brewers Guild Hosts Spring Beer Festival

Traverse City, May 7

MI Brewers Guild 25th Anniversary logo

The 3rd Annual Inaugural Spring Beer Festival will take place on Saturday, May 7, 2022 at Turtle Creek Stadium, Traverse City from 1-6pm. This popular event will feature hundreds of fresh, local beers from some of the finest Michigan breweries, and food available for purchase. Your $50 ticket includes admission to the festival and 15 tokens for 3 oz. beer samples. Attending the event is a great way to sample some of your favorite Michigan craft beer selections, and taste new and seasonal offerings.  

Learn more and purchase tickets.

We Want to Learn About You! Take a Quick Three-Question Survey

Michigan Craft Beverage Council is interested to know more about our readers to continue to cultivate meaningful content for the industry. Please consider taking this three-question survey to tell us what industry/industries you work in, your role, and if you have a comment to share.

3 Question Survey

Craft Beverage Education Programs in Michigan

Nicole Shriner, MSU

It was great to see GRCC’s brewing program make the news this month.

Did you know there is a craft beverage education page on  michigancraftbeverage.com with information on pathways to craft beverage production in Michigan? Please share this resource with any in your network who may be interested!

In the News


Wonderland Distilling spirits medal at international competition

Detroit City Distillery Wines Three Gold Medals at World Spirits Competition

St. Julian Winery Scores Best of Show, Best of Class at East Meets West Wine Challenge

Two K Ices the Competition

14 Traverse City Area Wineries Bring Home 82 National Awards

Brewery Vivant Snags Gold in West Coast Beer Contest



Brewery Outre opens its doors to the Kalamazoo area

Three Bridges Distillery in Midland

Cognition Brewing Company Reopens in Ishpeming

New Winery Opening in Sanford

Ellison Plans to Open Third Brewery in REO Town



Brewing up a business and a family at Ore Dock in Marquette

One of America’s Most Instagrammable Wineries is Located in Michigan

Summer of Soil: Trattoria Stell Owner Launches New Vineyard Project on Old Mission

Michigan’s Iron Fish Distillery Using Bourbon to Help Bring Back Legendary Fish

In this Issue:

Contact the Michigan Craft Beverage Council:

Michigan Craft Beverage Council
PO Box 30017
Lansing, MI 48909


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