April 2021
Chat with a panel of professionals impacting diversity in the industry
Join the Colorado State University’s College of Business Beverage Business Institute and title sponsor Bell’s Brewery for a live Zoom event to talk with beverage industry professionals taking action to change the industry’s diversity landscape. Panelists will share their perspectives on where we are today in beer and wine as well as what their companies are doing to improve equity and inclusion in the industry. This will be an open discussion with idea sharing and Q&A encouraged.
The discussion will take place on April 28 at 5:00 p.m. Register now for this free event.
PLEASE NOTE: CSU’s registration system is having tech issues with the time zones, the event start times are: 2p PST / 3p MT / 5p – 6:30p ET, the organizer will be sending calendar appointments the week of 4/26
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The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding to help restaurants and other eligible businesses keep their doors open. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding if funds are used for eligible expenses by March 11, 2023. Craft beverage businesses are eligible for this program. View details about eligibility, priority groups, the application process, and more.
Warm weather in Michigan has accelerated grapevine growth, and the vines are at or near budburst
Registration for online course is now open
The Great Lakes Hop Working Group is pleased to announce that registration for the Hop Production in Midwest and Eastern North America online course is now open. This online, on-demand hop production course provides comprehensive presentations and resources that address all aspects of hop production from economic considerations to postharvest handling. The course was developed for beginner or prospective hop producers but could also be utilized by more experienced hop growers. The cost to register is $50 and includes all course content. Pesticide recertification credits are available for Michigan applicators. A certificate is available upon completion of all course work. View registration information.
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Michigan State University Extension is pleased to announce the new MSU Hop Podcast series. The podcast is focused on hot topics for growers in the Great Lakes region and is available via Apple Podcasts, Spotify and the MSU Extension Hop website. Listen to past episodes here.
Upcoming Episodes:
April 26 – Michigan Brewers Rock
May 10 – The New Hotness
May 24 - U-S-A, U-S-A, U-S-A…Hops!
The Michigan Wine Collaborative is celebrating Michigan Wine Month all throughout May. Look for more information about Wine Month activities from MWC in coming days.
Find Michigan Wine Month resources, point-of-sale materials, and other information here.
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An updated edition of the Funding Sources for Food-Related Businesses directory is now available from the MSU Center for Regional Food Systems. Farmers, food and beverage producers, distributors, food hubs, and other food-related businesses can use this resource to identify national and Michigan opportunities for financial support. The listing includes 70 sources, as well as guidance for what kind of financing to seek and tips for getting funding.
The Michigan Craft Beverage Council met on April 14, 2021. The Council heard updates from the Research Committee regarding FY21 grant agreements and FY22 research program priority setting. The Promotion Committee continues efforts toward marketing and consumer outreach. The work of the Council aligns with strategic planning activities, which were conducted in December 2020. Read the executive summary and view the Council’s six strategic priority areas. Please direct any questions to Jenelle Jagmin, Director of the Michigan Craft Beverage Council.
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