Equity in craft beverage, early vineyard management, hop resources, and more.

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April 2021


Panel on Actionable Inclusion, Equity and Diversity in Beverage

Chat with a panel of professionals impacting diversity in the industry

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Join the Colorado State University’s College of Business Beverage Business Institute and title sponsor Bell’s Brewery for a live Zoom event to talk with beverage industry professionals taking action to change the industry’s diversity landscape. Panelists will share their perspectives on where we are today in beer and wine as well as what their companies are doing to improve equity and inclusion in the industry. This will be an open discussion with idea sharing and Q&A encouraged.

The discussion will take place on April 28 at 5:00 p.m. Register now for this free event.  

PLEASE NOTE: CSU’s registration system is having tech issues with the time zones, the event start times are: 2p PST / 3p MT / 5p – 6:30p ET, the organizer will be sending calendar appointments the week of 4/26

Restaurant Revitalization Fund

The American Rescue Plan Act established the Restaurant Revitalization Fund (RRF) to provide funding to help restaurants and other eligible businesses keep their doors open. This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business and no more than $5 million per physical location. Recipients are not required to repay the funding if funds are used for eligible expenses by March 11, 2023. Craft beverage businesses are eligible for this program. View details about eligibility, priority groups, the application process, and more.  

Early Season Vineyard Management

Warm weather in Michigan has accelerated grapevine growth, and the vines are at or near budburst

Spring vineyard bud

Early season vineyard practices have a significant role in improving crop quality and reducing disease, pest, and weed pressures. To achieve maximum production efficiency with high quality, there are management strategies that can be adopted and integrated with each other as part of early season vineyard practices. Read about early season management practices from Michigan State University Extension.

Hop Production in Midwest and Eastern North America

Registration for online course is now open

Michigan hop online class image of computer screen

The Great Lakes Hop Working Group is pleased to announce that registration for the Hop Production in Midwest and Eastern North America online course is now open. This online, on-demand hop production course provides comprehensive presentations and resources that address all aspects of hop production from economic considerations to postharvest handling. The course was developed for beginner or prospective hop producers but could also be utilized by more experienced hop growers. The cost to register is $50 and includes all course content. Pesticide recertification credits are available for Michigan applicators. A certificate is available upon completion of all course work. View registration information.

New MSU Hop Podcast is Fun and Informative

Michigan State University Extension is pleased to announce the new MSU Hop Podcast series. The podcast is focused on hot topics for growers in the Great Lakes region and is available via Apple Podcasts, Spotify and the MSU Extension Hop website. Listen to past episodes here.

Upcoming Episodes:

April 26 – Michigan Brewers Rock

May 10 – The New Hotness

May 24 - U-S-A, U-S-A, U-S-A…Hops!

Michigan Wine Month Materials Now Available

Michigan Wine Collaborative Wine Month Materials

The Michigan Wine Collaborative is celebrating Michigan Wine Month all throughout May. Look for more information about Wine Month activities from MWC in coming days. 

Find Michigan Wine Month resources, point-of-sale materials, and other information here

Funding Sources for Food-Related Businesses: Sixth Edition

An updated edition of the Funding Sources for Food-Related Businesses directory is now available from the MSU Center for Regional Food Systems. Farmers, food and beverage producers, distributors, food hubs, and other food-related businesses can use this resource to identify national and Michigan opportunities for financial support. The listing includes 70 sources, as well as guidance for what kind of financing to seek and tips for getting funding.

Michigan Craft Beverage Council Update

The Michigan Craft Beverage Council met on April 14, 2021. The Council heard updates from the Research Committee regarding FY21 grant agreements and FY22 research program priority setting. The Promotion Committee continues efforts toward marketing and consumer outreach. The work of the Council aligns with strategic planning activities, which were conducted in December 2020. Read the executive summary and view the Council’s six strategic priority areas. Please direct any questions to Jenelle Jagmin, Director of the Michigan Craft Beverage Council. 

In this Issue:

Contact the Michigan Craft Beverage Council:

Michigan Craft Beverage Council
PO Box 30017
Lansing, MI 48909


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