Developing a focused sales strategy is one of the most important steps in growing your business. In this 4-part webinar series, learn what it takes to create and execute an effective sales plan, starting with identifying sales channels, targeting customers and understanding expectations through planning, execution and performance management. Each session will provide valuable insights and actionable tools to get you started or build upon your current sales plan.
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10/22 8-9am Webinar 1
Identifying Key Targets
- Understanding the major sales channels (Retail, Foodservice and E-commerce)
- Opportunities and challenges of each channel
- Determining which sales channel is optimal for your products
- A sales planning template will be provided to use throughout the course
10/29 Webinar 2
Understanding the Costs Associated with Selling Your Products
- Sales infrastructure costs: Internal, third party (brokers, distributors) and how to price accordingly
- Costs of doing business with the trade: slotting, trade promotions, terms, returns
- The importance of consumer marketing
11/12 Webinar 3
Establishing Infrastructure Requirements to Support Growth
- Identifying and clearing internal constraints (distribution, manufacturing processes, supply chain)
- Developing an effective sales team, roles and responsibilities and Marketing support required
- Effectively managing brokers and distributors
11/19 Webinar 4
Setting Sales Goals, Executing Strategy and Tracking Results
- The importance of setting realistic sales goals and defining specific strategies to deliver results
- Insuring inventory levels and cash flow can meet future demands
- Understanding customer key metrics (velocity, profit,etc)
Using internal and external data to track performance to identify what’s working and what needs to be adjusted
About the Speakers
Rob Maxwell, VP Growth, RodeoCPG
Rob spent 24 years with Whole Foods Market, most notably as a part of the International Development Team based in London UK and as Executive Coordinator of Operations for the South Region based in Atlanta GA. Following those experiences Rob worked as COO and Interim CEO of GrandyOats based here in Maine. Currently as VP of Growth at RodeoCPG, Rob works with emerging brands on go to market strategies, early stage data utilization and as an advisor to numerous businesses.
Kevin Mannering, Partner, Chief Operating Officer, Rodeo CPG
Kevin started out packing microwave popcorn boxes in a small warehouse in Woburn with the founders of Quinn Popcorn (now Quinn Snacks) back in 2011 and later served as their sales lead for several years. He moved on to FDM Sales in 2015 and later founded his own company focused on launching new brands and helping existing CPG sales teams communicate effectively with their operations and finance teams. Kevin merged that business into RodeoCPG in January of 2019. Kevin is a partner at RodeoCPG, currently serving as COO.
Co-Hosted By
Webinar Sponsors:
 Friends Sponsors:
Maine MEP
Maine Farmland Trust
MOFGA
Maine Community Bank
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