Census Maryland 2020 Newsletter, September 4, 2020
Maryland Department of Planning sent this bulletin at 09/04/2020 04:40 PM EDT
Maryland Surpasses Its 2010 Response Rate
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National Preparedness Month: SeptemberWhen major disasters strike, visit the Census Bureau's Emergency Management page to access demographic and economic data for the impacted areas. See Key Stats
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America Counts:
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Patriot Day and National Day of Service and Remembrance: September 11The 2018 American Community Survey estimates there were 177,135 emergency medical technicians and paramedics, up from 136,900 in 2010. See Key Stats |
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IMPORTANT!
The NEW Census Deadline is September 30th
The date for self-response to the 2020 Census is September 30 after the
U.S. Census Bureau moved up the date by more than a month. Census takers have been making in-person visits to households that have not yet completed their Census. The Census can still be completed online, by phone, or by mail. Click here to fill out your Census now.
26 Days Left Until Census Ends!
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Congratulations to our Census Champions!
Seven Named Maryland Census Champions - Each Help Make a Difference in Our Complete Count
Our champions this week are:
- Alisa Casas, St. Mary's County
- Councilwoman Danielle McCray, Baltimore City
- Ana Mejia, Frederick County
- Kevin Michael, Anthony Navarro, and Cathy Page, Calvert County
- Mark Sheely, Vector Media
A Maryland Census Champion is a person or group that has gone above and beyond in spreading the Census message in their community. Census Champions have devised innovative ways to get their community engaged in completing the 2020 Census. The individual or group being nominated could be a member of a local complete count committee, a faith leader, a business leader/owner, or even someone in the community making a difference. Recipients of the Census Champion will be highlighted in this newsletter, on social media, and on the Maryland 2020 Census Champions web page.
Download the Census Champion Nomination form and nominate a champion in your community today.
Alisa Casas
When the state grant for Census support came out, Alisa Casas quickly put together a multi-media advertising campaign. She used her experience in communications to divide the funding into media categories that were affordable and provided maximum coverage. The result is that the St. Mary’s Census message has been visible - and audible - throughout the county. Since the grants came out before COVID-19 it was fortuitous that the county budgeted for and implemented with a multi-media campaign rather than in-person gatherings, so media outreach continued without interruption. Alisa arranged for the placement of signs on all St. Mary’s Transit System buses which have constantly operated throughout the county. She also has a Census reminder banner on the county website home page and Census information is broadcast on the county’s Channel 95 cable access channel.
Councilwoman Danielle McCray
Councilwoman Danielle McCray, 2nd Council District in Baltimore City, has been working with small businesses in the Belair Road corridor to increase awareness about the importance of the Census and to help encourage others to complete their form.
Ana Mejia
Ana Mejia has gone above and beyond to assist in the development and execution of a plan to communicate the importance of the Census in the Frederick County. Not only does Ana serve on the county’s complete count committee (CCC), but early on, she began to educate and motivate families with English as a second language to participate in the 2020 Census at her monthly “Table Talks.” In March 2020, she invited members of the CCC and representatives from the Census Bureau to address Spanish-speaking families and arranged for interpreters. She organizes frequent food distributions and ensures that all families receive Census information with the food items. During COVID-19, she continued to organize these food distributions, including census information for surrounding neighborhoods. Ana’s advocacy and efforts greatly contributed to Frederick County’s success in exceeding its 2010 self-response rate and ranking third among all Maryland counties.
Kevin Michael, Anthony Navarro, and Cathy Page
Kevin Michael, Anthony Navarro, and Cathy Page exemplify why Calvert County Public Schools are ranked among the best in the state and country in response to the 2020 Census in Maryland. They committed to a goal to increase the traditionally low Census response rate of children under five and non-English speakers to 90 percent. Their outreach to every parent to make sure their children are counted included informing them how federal funds for Calvert County’s educational programs are tied to the Census count. Their tireless Census representation in every school, particularly in the low response areas, took many approaches. Even when COVID-19 halted their in-person contacts, they worked with the Child Nutrition Office to provide the Maryland Department of Planning’s school lunch Census flyer in more than 1,000 student meal kits in May. Without delay, they persuaded Calvert County School Superintendent Dr. Theresa Alban and every county school principal to send continuous Census alerts to parents through social media and newsletters. For these diligent efforts, the county is proud to call them Census Champions.
Mark Sheely
Prior to COVID-19 impacting the travels of Marylanders, an effort was underway to include bus signage on public transportation vehicles. Mark Sheely, Manager of the Mid-Atlantic Region for Vector Media, worked closely with members of the Maryland Department of Planning to identify routes that have the greatest impact on hard-to-reach communities for Census response. Mark assisted the Planning team in ensuring the outreach effort was successful, even during the stay-at-home period when it was harder to have visibility in these areas. Once the state began to reopen, Mark created a plan for continued coverage on those routes, ensuring that Census messaging would reach those in the hardest to count areas. His assistance allowed for countless Marylanders to learn of the importance of the Census.
Already Taken the Census? Let Us Know
Let us know if you’ve already taken the Census by clicking the I've Been Counted link below. We’ll keep you updated to help you:
- Inspire your neighbors, friends, and family on social media to complete the Census
- Find out how Census results will impact your community
- Keep track of national and local response rates
I've Been Counted
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Follow Maryland Census 2020 on Twitter and Facebook – Follow @MdCensus2020 and like @MdCensus2020 – to stay in touch with Maryland's Census 2020 complete count efforts. Join the conversation by using hashtag #2020MDCensus on Facebook and on Twitter.
In This Issue
- Governor Hogan Encourages Full Participation of All Marylanders with Less Than 30 Days Until Census Deadline
- Seven Named Maryland Census Champions Making a Difference in Our Complete Count
- As of September 4, Maryland Self-Response Rate at 69.6 Percent
- Congratulations to These Municipalities that Exceeded Their 2010 Response Rate in the 2020 Census This Week
- Governor Hogan Urges Marylanders To Complete 2020 Census Ahead Of Deadline (WJZ TV Coverage)
- September is National Recovery Month
- Planning and Salisbury-Wicomico Complete Count Committee Help 18 Households Complete Their Census at Event
- Charles County Surpasses 2010 Census Response Rate
- Howard County Holds #HoCo Counts 30-Day Census Challenge
- I Scream. You Scream. We All Scream for Ice Cream... and the 2020 Census in Carroll County
- U.S. Census-Takers Target Baltimore to Boost Response Rate
- Bipartisan Group of State Leaders Urge Marylanders to Take Census Before Sept. 30 Deadline
- Census Bureau Mails Additional Questionnaire to Households That Have Not Yet Responded to the 2020 Census
- Households May Receive Follow-Up Visits From 2020 Census Takers
- Getting a Census Taker Visit When You’ve Already Responded?
- Young Adults Most Likely to Change Living Arrangements
- Share This Image on Your Social Media
- Local Complete Count Committee Outreach Highlight: Dorchester County
- Local Complete Count Committee Outreach Highlight: Garrett County
- Food Trucks: One Way to Eat Out During Pandemic, Stories Behind the Numbers
- Everyone in Your Community Must Be Counted. Time Is Running Out. Let’s Do This!
- Census Bureau to Host Webinar on Release of 2019 American Community Survey Statistics
- Census Maryland 2020 Social Media
Note: If the bookmark links to the articles above do not work, check that your pop-up blocker is turned off. Otherwise, scroll down in the newsletter to see the articles.
Upcoming Meetings and Events
For further details, go to the Maryland Census 2020 Events page
| Baltimore City CCC Meeting - Virtual | Sep. 10 | 10:00 a.m. |
| Wicomico County CCC Meeting - Virtual | Sep. 14 | 3:00 p.m. |
| Allegany County CCC Meeting - Virtual | Sep. 15 | 3:00 p.m. |
| Statewide and Local Chairs CCC Virtual Meeting | Sep. 16 | 11:00 a.m. |
| Carroll County CCC Meeting - Virtual | Sep. 16 | 3:00 p.m. |
| Baltimore City CCC Meeting - Virtual | Sep. 17 | 10:00 a.m. |
| St. Mary's County CCC Meeting - Virtual | Sep. 17 | 11:00 a.m. |
| Baltimore City CCC Meeting - Virtual | Sep. 24 | 10:00 a.m. |
News and Events
As of September 4, Maryland Self-Response Rate at 69.6 Percent
As of September 4, Maryland’s self-response rate for the 2020 Census is 69.6 percent, while the national average is 65.3 percent. Maryland is in 10th place in the U.S. and just 0.2% behind #8 Virginia. Maryland remains 2nd in the region, behind only Virginia at 69.8 percent. Maryland is ahead of Pennsylvania (68.0 percent), Delaware (62.9 percent), the District of Columbia (61.7 percent), and West Virginia (55.7 percent).
Carroll (80.9 percent and tied for number 23 in the entire U.S. out of 3,200+ counties), Howard (79.7 percent), and Frederick (77.6 percent) counties are leading the state. Twenty-three Maryland counties/jurisdictions have achieved self-response rates of over 50 percent and 15 counties' rates exceed the national average. Anne Arundel, Calvert, Caroline, Carroll, Charles, Frederick, Garrett, Harford, Howard, Kent, Montgomery, St. Mary's, Talbot and Washington counties have all exceeded their 2010 self-response rates.
View Maryland County and Municipality Response Rates at the MDP's Census 2020 Response Rate At-A-Glance Dashboard
The Maryland Department of Planning's
Census Response at a Glance by County
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Congratulations to These Municipalities that Exceeded Their 2010 Response Rate in the 2020 Census This Week
Chesapeake City, Cheverly, and Mardela Springs
Governor Hogan Urges Marylanders To Complete 2020 Census Ahead Of Deadline
With less than 30 days left, Gov. Larry Hogan is asking every single Maryland household to fill out the census. Right now, Maryland is 10th in the nation in self-response rate and fourth in internet response rate. The census data is used to distribute billions in federal funds for local programs and services. The deadline is September 30.
See Full Video Coverage at WJZ-TV Channel 13
September is National Recovery Month
September is National Recovery Month. Everyone counts and Maryland wants to count everyone. Did you know that Census data helps fund important programs for psychological and addiction services? Responding to the Census changes, and even saves, lives. We're asking for your help - complete the Census today at 2020Census.gov.
Watch the Video Below
Planning and Salisbury-Wicomico Complete Count Committee Help 18 Households Complete Their Census at Event
On Friday evening, August 28, Maryland Department of Planning staff attended a food distribution event at Pemberton Manor Apartments, sponsored by the Lower Shore Vulnerable Populations Task Force. Members and volunteers from the Salisbury-Wicomico Complete Count Committee set up a tent offering Census information and giveaways to attendees that stopped by. Planning staff and committee members also provided laptops for those who had not yet completed their Census forms. In total, the committee was able to help 18 households to complete the Census and, assuming an average household family of four, this one event was able to count an estimated 72 people and generate more than 1.3 million dollars in federal funding over the next ten years to Wicomico County.
Charles County Surpasses 2010 Census Response Rate
Charles County has reached an important milestone in exceeding its 2010 self-response rate one month before the end of the 2020 Census. Accurate Census numbers are vital for the county as they determine appropriate representation, as well as funding for public services, such as schools, parks, roads, first responders, senior centers, and more. “The U.S. Census Bureau would like to extend our congratulations to the people of Charles County for their high response rates,” said Fernando Armstrong, Regional Director for the Philadelphia Region of the U.S. Census Bureau. “Your response matters and will help your community get the accurate count it needs to secure federal funding for critical public services and political representation.”
Read Full Article at The Southern Maryland Chronicle
Howard County Holds #HoCo Counts 30-Day Census Challenge
In its Countdown to a Complete Count, Howard County is encouraging a strong finish to the 2020 Census count. The Census will end on September 30. County residents can choose to complete five tasks from the challenge list and submit proof to be entered in a raffle for a chance to win one of three prizes: an Amazon Echo, Kindle Fire, or Amazon Fire Stick.
See flyer below.
I Scream. You Scream. We All Scream for Ice Cream... and the 2020 Census in Carroll County
Although it has surpassed its 2010 Census self-response rate, Carroll County wants to increase the count in the towns of New Windsor and Union Bridge, where numbers are lower compared to the rest of the county. To help boost numbers in these areas, the county organized two free ice cream nights at local fire companies to promote Census participation by residents.
Pictured below is the event that was held in Union Bridge.
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U.S. Census-Takers Target Baltimore to Boost Response Rate
There may be a knock on your door soon, as the U.S. Census Bureau is following up door-to-door with households in Maryland that have not yet responded to the 2020 Census. Census takers in the state will be focusing on Baltimore, which has some neighborhoods where more than half the residents are still officially uncounted. But Stephen Shope, supervisory partnership specialist with the Census Bureau, said the city as a whole is on track to meet its self-response rate from 2010. "I think people often see the national numbers or a state number, and they want to compare their municipality to that," said Shope. "And it's a little more fair to compare a city or a state to itself. When I look at the city of Baltimore, I see that right now, they're within five points of surpassing their 2010 self-response rate."
Read Full Article at the Public News Service
Bipartisan Group of State Leaders Urge Marylanders to Take Census Before Sept. 30 Deadline
Although Maryland is among the top 10 states for residents responding to the U.S Census, a bipartisan group of the state's political leaders believe it is critical to reach the remaining population in the next four weeks, before the Sept. 30 census reporting deadline. Lt. Governor Boyd Rutherford, Secretary of Planning Robert McCord, U.S. Congressional leaders, and state officials took part in the AARP Maryland Statewide Census 2020 Forum on Friday, August 28.
Watch Video Recording of the forum at Census Maryland YouTube.
Read Article at Maryland Matters
Census Bureau Mails Additional Questionnaire to Households That Have Not Yet Responded to the 2020 Census
The U.S. Census Bureau is sending an additional paper questionnaire to over 16.2 million households in low-responding census tracts. About 84.9% of households have completed the 2020 Census with 65.2% self-responding online, by phone or by mail. This final mailing began to arrive in homes on August 22. All mail packages are expected to arrive by September 15. Only non-responding households that have received only one paper questionnaire in the mail may receive this mailing.
Read Full Article at the U.S. Census Bureau
Households May Receive Follow-Up Visits From 2020 Census Takers
With door-to-door visits by census takers now underway, the U.S. Census Bureau is informing households that they may also receive a follow-up visit to ensure everyone is counted in the 2020 Census. So far, 64.9% of all housing units have responded online, by phone or by mail, and another 17.5% have been counted by Census takers and other field data collection operations. In total, over 82.4% of all housing units throughout the nation had been accounted for in the 2020 Census as of August 30. The Census Bureau is working to count the remaining households—about 1 in every 5 households across the nation.
Read Full Article at the U.S. Census Bureau
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Getting a Census Taker Visit When You’ve Already Responded?
Written By: Dr. Steven Dillingham, Director, U.S. Census Bureau
Census takers are now visiting households across the nation that have not yet responded. Understandably, some households that have already responded have expressed confusion over why they too are being visited. These visits are part of our efforts to be absolutely sure that we count everyone. If you get a visit and you’ve already responded, please be patient and kind and answer the census taker’s questions. So if you’ve already responded to the 2020 Census, why might a census taker visit? The most common reason is that we’re clarifying information about your address. You may have responded using your address instead of the Census ID printed on your census invitation.
Read Full Article at the U.S. Census Bureau Director's Blog
Young Adults Most Likely to Change Living Arrangements
Young adults ages 18 to 29 are most likely to change their living arrangements, and foreign-born Americans ages 65 and over are less likely to live alone than their native-born counterparts, according to new U.S. Census Bureau data released this month. Overall, in 2017, about 15% of the U.S. population experienced a change in living arrangements. When living arrangements change, whether due to marital separation, a child moving away to college, or an elderly parent moving in, the transition can be disruptive for everyone involved.
Read Full Article at the U.S. Census Bureau
Share Some Images on Your Social Media Platforms
You can share the image below by clicking on it or go the Census Social Media page to download images you can share with your followers.
Local Complete Count Committee
Outreach Highlight: Dorchester County
Dorchester County's Complete Count Committee (CCC) is working to ensure that every county resident is accurately counted in the 2020 Census. Some of their local outreach actions include:
- The Dorchester County Complete Count Committee distributed the Maryland Department of Planning’s "Did You Know?" flyer to multiple food delivery sites which included day care centers and senior facilities.
- The committee took part in the mid and lower shore marketing campaign that includes Spanish radio on the Voice Network.
- The county included Census information with cleaning supplies that were distributed to those in need during the pandemic.
- Through its strong partnership with the city of Cambridge, the committee was able to have the direct involvement of Mayor Victoria Jackson-Stanley at its CCC meetings and outreach events. On June 24, Mayor Jackson-Stanley was named a Maryland Census Champion for these efforts.
- Dorchester County was able to have Census information displayed at local post offices to increase awareness for those with P.O. Box addresses only.
- The committee is continuing to encourage Census participation by attending community events equipped with tablets in order so that attendees may complete their form onsite.
Local Complete Count Committee
Outreach Highlight: Garrett County
The Garrett County Complete Count Committee (CCC) is working to ensure that every person in the county is accurately counted in the 2020 Census. Some local outreach actions include:
- Garrett County worked with local newspapers and radio stations to promote Census messaging throughout the county.
- The Complete Count Committee (CCC) shared Census information at local libraries for inclusion with material pickups at the first curbside service in the state during the pandemic.
- The county created and sent direct mail pieces to Garrett residents with P.O. Box addresses during the early stages of the campaign. P.O. Box holders did not receive the initial Census notifications sent in March.
- The committee distributed Census messaging at school lunch and other meal distribution sites through Garrett county.
- Acted in partnership with the Property Owners Association of Deep Creek Lake, Inc. to share Census information with returning homeowners and visiting guests.
Food Trucks: One Way to Eat Out During Pandemic, Stories Behind the Numbers
When businesses were ordered closed and social distancing requirements went into effect amid the COVID-19 pandemic, restaurants were among the hardest hit. But not all food service businesses were affected equally: “Food trucks” or Mobile Food Services by their very nature have more flexibility to continue to operate. Food truck businesses have been on the rise in recent years. The number of food truck establishments in 2018 was 5,970, nearly double the 3,281 in 2013.
Read Full Article at the U.S. Census Bureau
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Everyone in Your Community Must Be Counted. Time Is Running Out. Let’s Do This!
We need your help to remind your friends, family members, co-workers, and neighbors to respond to the 2020 Census. Time is running out! Everyone who lived in the United States on April 1, 2020, is required to be counted—whether or not they are a U.S. citizen. The time to act is now, at 2020census.gov! Where there are more people, there are more needs—for schools, roads, and services for families, older adults, and children. Communities will miss out on funding for critical public services for the next 10 years unless everyone is counted. Every response matters!
Spread the Word
Watch Video at the U.S. Census Bureau's YouTube Channel
Census Bureau to Host Webinar on Release of 2019 American Community Survey Statistics
The U.S. Census Bureau will hold a webinar on September 10 from 2:00 to 3:00 p.m. EDT in advance of the September 17 release of the 2019 American Community Survey statistics. The webinar will show participants how to access new data and online resources from the 2019 American Community Survey. Attendees will also learn about changes related to this release, and tips for comparing geographies and statistics over time.
Read Full Article at the U.S. Census Bureau
Census Maryland 2020 Social Media
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Follow @MDCensus2020 on Facebook and Twitter
August 31: Kent County getting creative for Census! Food Truck Fridays!
September 4: CYMI: Governor Hogan urges Marylanders to complete their Census!September 4: We are just less than 26 days away from the Census Deadline! Complete the Census today at 2020Census.gov
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