Economic Impact Study for the Equine Industry - Needs you!

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Horse Industry Board

2023 National Economic Impact Study for the Equine Industry Kicks Off

horse month

The American Horse Council (AHC) is kicking off what could be one of the biggest studies in its more than 50 years with the
2023 National Economic Impact Study.


Thanks to a grant from Rural Maryland Council, partners in the Maryland Horse Industry are able to purchase a break out study of Maryland.

We need you to take the survey so we know what is going on in Maryland! 

An economic impact study examines the effect of an event or industry has on the economy and usually measures changes in business revenue, business profits, personal wages, and/or jobs. As a large, economically diverse industry, the United States horse industry contributes significantly to the American economy.

The purpose of the census is to demonstrate the value of the equine industry in the national and state economies by analyzing the direct, indirect, and induced economic impacts of horse ownership, recreation, and equine-related services.

Data collected will inform public and private investments in equine-related businesses, equine health care, education, land use decisions, tax policy, tourism, employment incentives, etc. 

The survey ends September 29. 

Horse Owner Survey

Horse Industry Supplier Survey

New this year are sponsored incentives for individuals and groups who participate in the survey, including a John Deere Z545R ZTrak Mower valued at $7500, one year of Nutrena feed for one horse (a $2,000 value); one year of Purina feed for one horse (a $500 value/horse); gift certificates from Trafalgar Square Books (total value $180); enrollment in Texas A&M AgriLife Equine Reproductive Management Online Course valued at $300/enrollment; plus more.

"The Economic Impact Study is the most effective tool in our advocacy quiver,” says Julie Broadway, president of the AHC. “When the industry needs to take aim at an issue, this data is invaluable in helping us paint the picture of the contributions the industry makes and the breath & depth of its composition." 

More information and the 2023 Economic Impact Study can be found on the AHC website:  https://horsecouncil.org/economic-impact-study/ 

If you have questions, contact American Horse Council President Julie Broadway at jbroadway@horsecouncil.org