
- Cannabis use during the holidays is often intentional, with consumers citing specific goals like improving mood, reducing stress, managing pain, or helping them stay present with family. Learn more.
- During the colder fall and winter months, Maryland consumers show a clear preference for gummies, reflecting a general favorability toward non-smokable cannabis products. Learn more.
- As stigma continues to decline, people report increasing comfort levels discussing cannabis at family gatherings. as the stigma continues to decline. Learn more.
 OSE’s exclusive programming helps licensees navigate, build capacity, and thrive in Maryland’s evolving cannabis industry. Licensees, check your email and the Equity Exchange Slack for registration links, updates, session details, and replays.
Trailblazers Series: Wanda James | December 17, 1:00 pm EST
This month’s Trailblazer, and the leader closing out our year, is Wanda James, Co-Founder and CEO of Simply Pure and one of the most influential voices in cannabis reform, equity, and entrepreneurship. She first made history as one of the nation’s earliest Black dispensary owners. In 2022, she broke barriers again in public service when she became the first cannabis business owner elected to office in Colorado, winning a seat on the University of Colorado Board of Regents (District 1), where she helps oversee a $6 billion budget across the university’s four campuses.
 Social Equity Licensee Industry Group
Maryland’s Social Equity (SE) cannabis licensees are in the process of forming an independent industry association to help elevate their collective voice on policy, capital access, and ecosystem needs. While the association is still formalizing, licensees have begun initial meetings to organize and share priorities.
If you are a social equity licensee interested in participating, please complete the form here.
Social Equity Partnership Program (SEPP) Update
The launch of the Social Equity Partnership Program (SEPP) has been temporarily delayed to strengthen program guidelines and maximize stakeholder participation. The Office of Social Equity remains committed to working closely with both current operators and social equity licensees to ensure the program delivers meaningful value and broad participation across the Maryland market.
CEO Accelerator – NuProject Technical Assistance Wrap-Up
November marked the final group technical assistance session with NuProject, featuring special guest Tracee Evans of BDS Analytics, who shared insights on Maryland’s market sales data and emerging consumer trends. OSE extends sincere thanks to Jeanette Ward, Brandi Hester-Harrell, and Faith Anderson for their commitment to supporting the growth of Maryland’s social equity cannabis businesses.
The next phase of the CEO Accelerator with Coppin State University is live, and social equity licensees should enroll to take advantage of exclusive training and individualized support for building and growing their businesses.
 Showcasing Open Social Equity Businesses.
Koan Cannabis is a dispensary located in Hagerstown, Maryland, owned by Adam Emral Shaool. Since opening in October of 2025, Koan's mission has been to create a welcoming, uplifting, and knowledgeable cannabis experience for every guest. They combine premium products, exceptional service, and a commitment to community wellness — always delivered with integrity, compliance, and care.
 Koan's Journey:
“We really want to make the experience different through service and education. I knew nothing about cannabis, so learning about it was really the toughest part.” Adram Emral Shaool
What Social Equity Means to Koan:
“It means it's my responsibility to give back to my community in any way I can.” Adram Emral Shaool
What Makes Koan Unique:
“The overall vibe is important. That everyone feels welcome and connected.” Adram Emral Shaool
Koan’s Milestones:
Koan praises their amazing staff for being the key to the success of their newly opened business.
Learn more at koandispensary.com
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