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Carmel unveils new identity: A City Built for Big Dreams
Effort informed by community input, tied to City’s strategic planning
CARMEL, Ind., June 26, 2025 - Marking a significant milestone in its strategy to competitively position the city as a premier destination for business, new residents and visitors, the City of Carmel today launched its new identity. The distinct identity, which expresses Carmel's commitment to innovation, leadership and community empowerment, is the culmination of more than a year of planning that was informed by the City’s strategic planning effort.
The journey to Carmel's new identity was a collaborative effort involving extensive community input through outreach efforts, the Community Engagement Survey, interviews and group discussions. Residents, businesses and stakeholders were engaged throughout the process to ensure that Carmel’s identity truly represents the City's unique attributes and aspirations.
“Positioning a city is about crafting a unified vision that resonates with residents, businesses and visitors alike. A strong identity that distinguishes Carmel as a first-class city benefits not only our community, but our entire region as we continue to compete with the rest of the Midwest and beyond for talent and investment,” City of Carmel Mayor Sue Finkam said. “Insights and feedback from our residents and business leaders were invaluable as part of this work as was our strategic planning process.”
This work is an evolution from Elevate Carmel, which guided the City’s objectives in Mayor Finkam’s first year in office. The strategic plan will be shared with the community later this year.
Three core values are being emphasized as part of Carmel’s identity refresh: Innovate Fearlessly, Empower Together and Lead with Heart. These values guide the City's actions and communications, ensuring consistency and alignment with community goals.
“A strong brand builds confidence—and Carmel’s refreshed strategy and identity send a clear message that this is a city where business, community and culture thrive together,” said Jack Russell, president and CEO, OneZone Chamber of Commerce. “It’s a win for our economy and our future.”
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About the City of Carmel, Indiana
A thriving community acclaimed for its distinct amenities, robust and innovative business environment and excellent schools, the City of Carmel was named the #2 Best Place to Live in the U.S. by U.S. News & World Report. Highly regarded by its residents as a safe community offering an exceptional quality of life, Carmel is home to an award-winning parks system and a wealth of cultural options. Carmel is built for big dreams. Find out more at www.carmel.in.gov.
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