From architectural masterpieces created from Clearwater’s famous sugar sand to concerts, performers and daily entertainment, the Pier 60 Sugar Sand Festival Presented by Visit St. Pete Clearwater is an annual event attracting visitors from around the world. This year’s festival will again stretch for 17 days, which allows people more time to attend and gives those visiting for Easter a chance to see this incredible and affordable festival.

General admission to the sculpture exhibit will be $14 per person and free for children 3 years old and younger. Discounted tickets for military personnel, police officers, firefighters, teachers and healthcare workers can be purchased for $10 each on “Frontline Fridays,” which are March 29, April 5, and April 12, 2024. These discounted tickets will be available at the gate only with proper identification. All other tickets can be purchased online at SugarSandFestival.com beginning in December 2023.

New this year is “Timeless Tuesdays.” Visitors aged 60 and older can enjoy a discounted ticket price of $12 each on Tuesdays: April 2 and April 9, 2024.

Sugar Sand Festival is proud to announce their partnership with Tampa Bay Sandsculpting Co., which will build this year's exhibit and offer free sand-sculpting classes during the festival.

Each year, the Pier 60 Sugar Sand Festival continues to grow in popularity and garner national attention. The 2023 event drew more than 200,000 visitors throughout its 17-day run. The festival continues to attract visitors from around the world.

About the Pier 60 Sugar Sand Festival

Fourteen world-class artists craft elaborate sand sculptures from Clearwater’s internationally famous sugar sand. The works of art are on display in a 21,000-square-foot structure.

More than 1,000 tons of Clearwater sand takes on a new life, bringing visitors on a “sandtastic” adventure. The festival is a joint effort between Sunsets at Pier 60 Daily Festival, a 501(c)3 organization and the city of Clearwater.