Vail Town Council Meeting Highlights
This is an unofficial summary of the meeting produced by the Communications Department. To read the official minutes; please click here. Minutes are posted once they are approved.
Council members present:
Afternoon: Biszantz, Chapin, Coggin, Davis, Phillips, Seibert, Staufer
Evening: Biszantz, Chapin, Davis, Phillips, Seibert, Staufer (Coggin absent)
Presentations/Discussion/Announcements
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Vail Brand Research Findings & Positioning Strategy
- Sitting as the Vail Local Marketing District, the board heard a presentation on a series of research activities conducted by Resonance Consultancy to understand how Vail is perceived as a destination by Town of Vail residents, residents in the surrounding area and past visitors. The results were used to develop a positioning strategy that will assist in the creation of a new brand for Vail as a destination: “We brought Vail to life and it brings us to life; more than just a mountain, it’s a place with the power to bring us closer to one another and to nature, and show us moments we’ll share together forever.” The positioning, in one word, is “Connector.” Council was supportive of the direction, with a potential word change to “We BRING Vail to life.....” Next steps include a VLMDAC Board Meeting on Feb. 15 on the brand platform; and community focus groups the week of Feb. 26.
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Appointment to the VLMDAC
- Sitting at the Vail Local Marketing District, the board interviewed Patrick Davis and Randi Weingartner for a vacancy on the Vail Local Marketing District Advisory Council.
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Joint Meeting with Vail Local Housing Authority
- The Vail Town Council and Vail Local Housing Authority took the opportunity to look forward together to 2024 and beyond on ways to best deliver local housing solutions in the Vail community. Developments, programs and initiatives located both in-town and regionally were discussed, in accordance with Vail’s “all of the above” approach to providing a continuum of housing.
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Car Share Program Update
- Council members heard potential options for launching a car share program in Vail. The board is interested in the concept but would like more data and information. Specifically, the Town of Breckenridge recently launched a car share pilot and there is the potential to learn from their program. In addition, council members asked if car shares might be more successful if they are paired with a specific local’s housing development. Staff will return with more information.
Actions as a Result of Executive Session
- There were no actions as a result of executive session.
Public Comment
- Caitlin Murray, Executive Director of Bravo! Vail Valley Music Festival shared some highlights of the upcoming season.
- Taylor Guardarian asked about a notice from the Town of Vail that could be provided to the U.S. Forest Service indicating the town is not opposed to an assessment of the West Vail Mountain. He also mentioned an energy production process that converts molecular hydrogen to hydrinos.
Town Manager Report
- Town Manager Russell Forrest reminding the council of the upcoming strategic planning meeting on Feb. 26 and 27. A number of bills are coming through the state legislature that the Town Council may want to weigh in on. Traffic issues on Hanson Ranch Road and other places will be brought back to the council for a future conversation. A building code update is also expected to come before the council this summer.
Actions/Decisions
- Sitting as the VLMD, Authorized 2024 Contracts over $50,000 (7-0)
- Sitting as the VLMD, Appointed Patrick Davis to a Vacancy on the VLMDAC (7-0)
- Approved the Jan. 2, 2024 Town Council Meeting Minutes (6-0)
- Approved the Jan. 16, 2024 Town Council Meeting Minutes (6-0)
- Approved a Contract Award to Walking Mountains Science Center for Vail Nature Center 2024 Summer Programming (6-0)
- Approved Contracts for 2024 Special Event Sponsorships over $50,000 (6-0)
- Approved Contact Award to Grimes Service Company for Upgrading Heating Controls at the Vail Public Library (6-0)
- Approved Contact Award to RoadSafe Traffic Systems, Inc. for Town of Vail Street Striping Services (6-0)
- Approved Resolution No. 7, Supporting Passage of the Bolts Ditch Act (6-0)
- Approved First Reading of Ord. No. 1, Amending Section 7 of Ordinance No. 22, Series of 2023, Regarding the Effective Date of the Ordinance (6-0)
Upcoming Town Council Meetings/Activities
- Vail Town Council Meeting, Feb. 20
- Vail Annual Community Meeting, March 5
Resources
The Vail Town Council meets the 1st and 3rd Tuesday of each month. Join us for public comment at 6 p.m. Public hearing and comment opportunities are also noted on the agendas.
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