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Welcome to the summer edition of Milestones!
Summertime means sunny days and extra play time outdoors. The season also presents certain dangers to our most vulnerable age group – infants and toddlers. First 5 San Bernardino (F5SB) recognizes these potential hazards and is here as a resource to help stop dangerous situations before they begin. We’re excited to share our new Kid Safe Summer campaign promoting water, sun and on-the-move safety via a bilingual integrated marketing campaign. The campaign kickoff focused on water safety and received media coverage on KNBC Channel 4 and multi-state coverage on Spanish language Telemundo/KVEA Channel 52 including live remotes throughout their May 22 morning news broadcast. Read more about this exciting campaign in the article below!
We are proud to have received an Achievement Award from the National Association of Counties (NACo) promoting oral health for children through our Little Teeth, Big Responsibility campaign in partnership with SBC’s Department of Public Health’s local oral health program, Smile SBC.
Please make sure to read about our new 2023-2028 Strategic Plan recently approved by the Commission, learn more about the NAEBOR Clinic, a funded partner dedicated to improving pregnancy outcomes for Black and African American women, and meet Business Support Manager Kim Browder, whose passion for serving families has turned into a perfect match with her career.
Sincerely,
Karen Scott
First 5 San Bernardino Executive Director
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F5SB and Smile SBC Win Award from National Association of Counties
First 5 San Bernardino and San Bernardino County Department of Public Health local oral health program, Smile SBC recently received an Achievement Award from the National Association of Counties (NACo) for deploying a bilingual (English/Spanish) oral health advertising campaign. The 2023 NACo Achievement Award Program honors innovative county government programs throughout the nation.
F5SB and Smile SBC were recognized in the health category for the “Little Teeth, Big Responsibility” comprehensive campaign designed to raise awareness about the importance of and need for proper oral hygiene and twice-yearly dental visits for children five years of age and younger.
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First 5 San Bernardino’s New ‘Kid Safe Summer’ Campaign Protects our County’s Children in the Summer Months
First 5 San Bernardino Kid Safe Summer Advertisement (On-the-Move Safety)
First 5 San Bernardino (F5SB) launched another flagship campaign supporting our Child Health Strategic Priority Area called Kid Safe Summer. This bilingual four-month campaign from May through August promotes summer safety among San Bernardino County families in both English and Spanish.
Hot temperatures, fun in the water and more time on-the-go present a new set of dangers for kids that aren’t as prevalent in other seasons. F5SB released a collection of educational tools, tips and resources to help parents and caregivers keep little ones safe this summer.
Kid Safe Summer breaks down into three categories of safety – water, sun and on-the-move. The new campaign includes local advertising on websites, news sites, radio stations and SnapChat, as well as a robust social media campaign, free educational webinars and media relations efforts.
First 5 San Bernardino Water Watcher Tag (Water Safety)
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2023-2028 Strategic Plan Now Available
First 5 San Bernardino 2023-2028 Strategic Plan Cover
First 5 San Bernardino (F5SB) works to improve the lives of young children and their families by developing strategic partnerships, quality programming and public awareness campaigns. A critical tool in keeping us on track is our ever-evolving Strategic Plan. The 2023-2028 Strategic Plan is now available at First5SanBernardino.org.
This document outlines our organization's vision and goals for the next five years and is a collaborative effort between F5SB, community partners and San Bernardino County families.
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NAEBOR Clinic: Helping Black and African American Pregnant Women Receive Culturally Congruent Care
The NAEBOR Clinic staff, alongside mayoral dignitaries from Fontana and Rialto, celebrated their grand opening with a ribbon cutting celebration held October 24, 2022 at their new office in Rialto.
Let us introduce you to the NAEBOR Clinic, a full service, prenatal care clinic designed to improve pregnancy outcomes and perceived patient experiences for Black, African American and incarcerated women in San Bernardino County.
The medical staff at the NAEBOR Medical Group, which stands for Neighborly, Adaptable, Equitable care for Black Obstetric Patients with Respect, understands the importance of representation and believes their clients will benefit from receiving prenatal care from providers of the same race who may better relate to their life experiences.
First 5 San Bernardino is a proud funder of the NAEBOR Clinic, open Mondays from 8 a.m. to 4:30 p.m. and located in the Mommy and Me building at 416 W. Foothill Blvd. in Rialto. To make an appointment, call 909.421.0493 or visit their website and complete a contact form.
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When Your Passion Inspires Your Career
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Employee Spotlight
Kim Browder
Business Support Manager
Family. Children. Community. The three pillars that fuel Kim Browder’s passion for life are a perfect match for her work. These values shine through her personality and drives positivity with her team at First 5 San Bernardino (F5SB) where she serves as Business Support Manager.
Prior to F5SB, Kim worked for SAP Center of Excellence and Children and Family Services for three years and for the last 10 years, she spent her free time volunteering for non-profits that serve children and families in San Bernardino County. She raised $4,700 for the City of Hope Research & Children’s Hospital through hosting a walk-a-thon fundraiser, she donated crayons and coloring books for children battling cancer and she actively helps the Women for Christ Community Outreach team with distributing toys, food and clothing several times a year to children and families.
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About First 5 San Bernardino
The Children and Families Commission for San Bernardino County (First 5 San Bernardino) was created in December 1998, in order to realize the benefits of Proposition 10 (California Children and Families Act) for the County's youngest residents and their families. The act created a program for the purpose of promoting, supporting and improving the early development of children from the prenatal stage to five years of age, under the guidance of the Children and Families Commission for San Bernardino, and in collaboration with the community and agencies providing services to children.
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