Dates: Starts on January 10, 2024
Time: 3:00 - 5:00 p.m.
Location: Webinar
Eligible participants can apply for a $2,500 grant!
California Shop Small is a six-week program to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success. At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.
Week 1: January 10, 2024
• Program Introduction
• Business Fundamentals
• Vendor Account
Week 2: January 17, 2024
• Products: Sourcing, Pricing, Managing
• Vendor Profile & Policies
Week 3: January 24, 2024
• Store Content: Product Descriptions/Photos
• Payment Processing
Week 4: January 31, 2024
• Marketing & Sales Fundamentals
• Adding Products to Store
Week 5: February 7, 2024
• Digital Marketing
• Advertising & Analytics
• Reporting/Tracking
Week 6: February 14, 2024
• Finances: Management, Access to Capital
• Platform tips & tricks
Optional Hands-on Sessions (group Q&A): Tuesday, January 23, 2024 and February 13, 2024 from 3:00- 4:00pm
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