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Commercial turf replacement project to save water in Roseville
PCTPA launches survey for Placer Countywide Active Transportation Plan
PG&E and California Fire Foundation open applications for wildfire safety and preparedness grants for community-based organizations
 On May 28, 1926, several silent film stars and one well-known producer, Cecil B. DeMille, wrote letters of congratulations to Max Blumenfeld for opening the New Roseville Theatre.
Demille wrote, “Accept my congratulations on your New Roseville Theatre. When men like yourself place their money behind motion pictures in such a definite fashion it is proof of the great progress being made by this industry of ours. My best wishes for your continued success.”
Blumenfeld got his start in the film industry with Nickelodeon in San Francisco in 1917. He soon realized there was a terrific need, and in the 1920s he began building theaters throughout Northern California, including the New Roseville Theatre, which opened May 22, 1926.
The New Roseville Theatre became the Roseville Theatre in 1940. It operated as a movie theater until 1987 when the Magic Circle Theatre took over management. Magic Circle took over both the Roseville Theatre and the Roseville Tower Theatre and focused instead on live action plays. Magic Circle Theatre operated until 2010. Today, the Roseville Theatre is home to the Roseville Theatre Arts Academy.
In 1926, silent film star Vera Reynolds wrote, “I love Los Angeles, but I would give everything to be in Roseville to see the lights twinkle on for the first time in front of your New Roseville Theatre.”
Photo: Vernon Street, Roseville, California, c. 1954. The Roseville Theatre is in the foreground on the right side.
 Don’t miss the fun coming this next week in...
Roseville: Heritage Trail, Summer Reading Kickoff Party
Lincoln: Downtown Lincoln Car Show, Sunset Market Series
Loomis: Demo Garden Spring Open House
Auburn: Art in Nature Installations
North Lake Tahoe: KB Clean-Up Day Block Party, Keep Tahoe Blue & Tahoe Rim Trail Association National Trails Day
Placer Land Trust: Preserve Passport Program
...and many Placer County Library and Placer County Museum events.
Visit our regional partners to discover more of the fun happening right here in Placer County!
Placer County Visitors' Bureau
North Tahoe Community Alliance
Tahoe City Downtown Association
The Arts Council of Placer County
Placer Valley Tourism
PlacerGROWN
Placer Wine Trail
Find current state COVID-19 guidance, along with local data and resources, here.
 Whether it’s representing your community or sharing your expertise on topics like agriculture or parks, there are always opportunities for you to help advise county leaders on the issues that matter to you most. Recruitment is open now to fill seats on the following committees or commissions, among others. Learn more and apply
Current recruitments include:
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