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Recent data provided by ESRI, a world-leading authority in Geographic Information Systems (GIS) software and geodata, highlights current demographic information as shown above, one of Placer County's many socioeconomic segments, categorizing it as a "Boomburb."
Boomburbs are new growth markets where young professionals have flocked, often drawn by the qualities of spacious living, ample job opportunities, and a vibrant suburban lifestyle. These emerging suburban hubs exhibit distinct socioeconomic traits that set them apart from traditional suburban areas. As described by ESRI, characteristics of boomburbs are:
- Well-educated young professionals, 55% are college graduates (Index 178).
- High labor force participation at 71.3% (Index 114); most households have more than two workers (Index 124).
- Longer commute times from the suburban growth corridors have created more home workers (Index 156).
- Well connected, own the latest devices and understand how to use them efficiently; biggest complaints—too many devices and too many intrusions on personal time.
- Financial planning is well under way for these professionals.
Why Does This Information Matter to Your Business?
Understanding Placer County’s demographic and socio-economic environment can be vital tool to your business. This knowledge can help businesses tailor marketing strategies, meet customer needs, and make more informed business decisions.
Click Here to See the Full ESRI Report
Click Here for County Region Reports
Placer County is among the healthiest counties in California and healthier than many other communities across the United States, according to the 2024 County Health Rankings released by the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation. The 2024 report no longer provides a ranking for each county within a state but does show metrics on how a county’s health outcomes and underlying factors are relative to other counties in their state and with nationwide metrics.
The rankings highlight some of the factors that make Placer a desirable community to live, work and play — from amazing recreational opportunities to strong schools, businesses, public health and healthcare systems, community organizations and more — while also presenting opportunities for improvement.
To explore more local health metrics, visit the Be Well Placer Dashboard.
The Most Valuable Towns in the Backyard, ignite the entrepreneurial spirit right in the heart of our beloved hometown. In this episode dive deep into what makes Placer County a prime spot for business growth, living, and the unparalleled quality of life it offers. Mark alongside co-host Ashley Haney, a distinguished real estate agent in Placer County, engages in enlightening discussions with Placer County Supervisor Shanti Landon and appraisal expert Ryan Lundquist.
Click here to learn more!
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The recently released Arts and Economic Prosperity 6 report provides compelling evidence that the nonprofit arts and culture sector is a significant industry in Placer County—one that generated $26.1 million in total economic activity during 2022.
Read the report here!
Earlier this year, regional leaders from Placer County represented the area in Germany. This visit fostered international collaboration between the region and some of Germany's largest companies. In addition to Bosch and their suppliers, several German organizations have established operations in the region, and progress is being made on growing additional local investment and jobs.
Watch the video here!
Volunteer Income Tax Assistant (VITA)
Tax season is here, schedule FREE tax help NOW for qualified individuals! Click here to learn more.
Placer County is among the healthiest counties in California and healthier than many other communities across the United States, according to the 2024 County Health Rankings released by the University of Wisconsin Population Health Institute and the Robert Wood Johnson Foundation. The 2024 report no longer provides a ranking for each county within a state, but does show metrics on how a county’s health outcomes and underlying factors are relative to other counties in their state and with nationwide metrics.
The rankings highlight some of the factors that make Placer a desirable community to live, work and play — from amazing recreational opportunities to strong schools, businesses, public health and healthcare systems, community organizations and more — while also presenting opportunities for improvement. To explore more local health metrics, visit the Be Well Placer Dashboard.
 Placer Valley Business Summit
Thursday, April 25, 2024, @The Grounds in Roseville, CA
This 4th Annual Placer Valley Business Summit is the premier regional business seminar focused on educating and connecting business owners, entrepreneurs, business grads/faculty, and managers in and around Placer County.
The seminar includes relevant business topics such as new regulations, marketing techniques, business tips, strategies, regional economics, networking, and more.
This unique conference is very useful, interesting, and helps business people engage with their peers. The presenters are skilled leaders in the region.
Lunch by Randy Peters Catering is included. Valuable door prizes and plenty of swag
Click here to learn more.
Apr 11, 2024, 9:00 AM – 10:30 AM
Webinar/Virtual Event
Are you looking to navigate the world of government contracts? Don't miss this opportunity to gain insights, ask questions, and network with industry experts!
Click Here to Register Today!
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Saturday, April 13
10 am - 2 pm
Sacramento Scottish Rite Masonic Center
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Job Seekers:
Register now to meet employers, schools and training organizations in the construction and manufacturing industries. Come learn about positions in the industry including office, trades, warehouse and manufacturing.
Exhibitors Employers:
Registration is now open! Last year, the Skilled Trades Job Fair hosted over 250 individuals
who were seeking opportunities in the building industry and related trades. Come meet the next generation of homebuilding job seekers! Exhibitor Booth Plan HERE
Click Here for Attendee Registration
Click Here for Exhibitor Registration
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Sierra Small Business Development Center (SBDC)
The SBDC offers free virtual and in-person training and workshops. Please click on the options below that align with your interests and objectives.
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Community Connection: Your Voice, Your Economic Development:
If you have business questions for our Economic Development team or business topics you would like to see covered in the newsletter, please email Kim Christopherson at kchristopherson@placer.ca.gov.
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