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As a consumer, you have privacy rights under the California Consumer Privacy Act (CCPA) as amended by the Consumer Privacy Rights Act (CPRA). Businesses must give consumers notice of these rights “at collection.” These rights include:
- The right to know what personal information is collected about you and how it is used by a business.
- The right to delete personal information that a business has collected about you.
- The right to correct inaccurate personal information that a business has about you.
- The right to prohibit or opt out of the sale or disclosure of personal information.
- The right to limit the use and disclosure of sensitive personal information collected about you.
- The right not to be discriminated against for exercising these rights.
Personal information is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. For example, your name, social security number, email address, passport number, driver’s license number, IP address, and geolocation data. It does not include publicly available information from federal, state, or local government records like professional licenses and property records.
The websites you visit and the online accounts that you set up collect your personal information. The things that you search, view, and watch online are tracked and may be used for various purposes and shared with other companies.
Here are some ways you can ensure your information is kept private.
- Before sharing personal information, ask or read how the company will safeguard it and the consequences of not sharing.
- Limit how and with whom you share information. Set the privacy and security settings on web services and devices to your comfort level.
- If your information will be shared for marketing purposes, you generally have the right to opt out. Check the company’s website or privacy notice on how you can control the use of your information, including not giving permission to share your information with other companies.
- When in doubt, don't share or post information.
If you have minor children, talk to them about online security and what they can do to protect their personal information. When your kids begin socializing online, these are some risks they should be aware of:
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Inappropriate conduct: The online world can feel anonymous. Kids sometimes forget that they are accountable for their actions.
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Inappropriate contact: Some people online have bad intentions, including bullies, predators, hackers, and scammers.
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Inappropriate content: You may be concerned that your kids could find pornography, violence, or hate speech online.
You can help reduce these risks by talking to your kids about how they communicate, online and offline, and encouraging them to engage in safe conduct.
While Data Privacy Week is celebrated once per year, it is important to keep your information private year-round. Remember, exercising a little caution today can help prevent issues with your information in the future.
Stay safe, take care, and have a secure and Happy (Cyber) New Year!
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