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Welcome to the February edition of the Economic Development Monthly Newsletter! This month is packed with great news; from exciting new businesses launching in Jurupa Valley to valuable workshops and community meetings you won’t want to miss.
SCORE Grow Your Business Workshop Series
 Looking to strengthen and grow your small business? Join the City of Jurupa Valley, in partnership with SCORE Inland Empire, for the Grow Your Business workshop series; a free, multi-week program designed to help entrepreneurs assess their business, set goals, and build strategies for long-term success. Topics include business assessment and goal setting, managing time and resources, marketing, increasing sales, financial management, and operations. The workshops will take place Tuesdays from 5:00–7:00 PM, February 24 through March 31, online or in person at Jurupa Valley City Hall (8930 Limonite Ave.). Participants will also benefit from mentoring and networking with fellow business owners. Don’t miss this opportunity to invest in your business’s growth!
For more information, email econdev@jurupavalley.org.
Mayor's Business Visitation Program
 Mayor Brian Berkson (left) presents a Ceritificate of Recognition to Ross Fisher, Director of Golf (right)
This month, the City of Jurupa Valley is pleased to highlight Goose Creek Golf Club as part of the Mayor's Business Visitation Program. Established in 1999, Goose Creek blends championship‑level golf with natural beauty, welcoming residents, visitors, and competitive players alike to experience one of Southern California’s most respected public golf courses.
Just this year, Goose Creek Golf Club was named the 2025 Golf Course of the Year by the Southern California Professional Golfers' Association. With immaculately maintained fairways and greens, the course has earned a reputation for quality conditions and thoughtful design. Its setting creates a peaceful yet dynamic experience that keeps golfers returning year after year.
The Nest at Goose Creek Golf Academy provides personalized instruction for golfers of all skill levels who are looking to elevate their game. Using state‑of‑the‑art technology and custom club fitting and crafting, The Nest delivers a tailored learning experience designed around each student’s individual goals. In addition, the academy offers a Junior Golf Program focused on teaching young players fundamental skills while emphasizing sportsmanship and a lifelong appreciation for the game.
As part of the Mayor’s Business Visitation Program, the City of Jurupa Valley recognizes Goose Creek Golf Club for its ongoing contribution to local tourism, recreation, and economic vitality. Businesses like Goose Creek play a vital role in shaping the community’s identity and enhancing the quality of life for residents.
For more information, visit goosecreekgc.com/.
Grand Opening - Indian Hills Optical Company
 Mayor Brian Berkson (third from right) and Planning Commisioner Pruitt (second from left) celebrate the grand opening with Owner Edward Alaniz (fourth from left)
The City of Jurupa Valley is thrilled to celebrate the grand opening of Indian Hills Optical Company, a locally owned eyewear shop built on experience, passion and deep community roots. Edward Alaniz, owner of Indian Hills Optical Company, brings over 20 years of experience in the retail eyewear industry and is a local resident to Jurupa Valley.
Indian Hills Optical Company offers quality eyewear, assistance with out‑of‑network insurance reimbursements, and a relaxed, customer‑friendly atmosphere complete with refreshments and music. The business aims to partner with insurance providers while keeping accessibility a priority.
With a long history of community involvement, including past work with the Lions Club, the owner plans to support local events, host vision screenings, and help strengthen small business connections throughout Jurupa Valley.
Stop by their location at 7900 Limonite Ave. Suite A or visit online at indianhillsopticalcompany.com.
Grand Opening - Planet Fitness
 Councilmember Veronica Sanchez (fourth from right) celebrates the grand opening with the Planet Fitness staff
Jurupa Valley residents have a brand‑new reason to prioritize their health and wellness with the grand opening of Planet Fitness, the nationally recognized fitness brand known for its welcoming environment.
Located on 6348 Mission Blvd., Planet Fitness has opened it's doors to the Jurupa Valley community with the goal of making fitness accessible, affordable, and enjoyable for everyone. Planet Fitness is famous for its inclusive atmosphere, where members of all fitness levels can feel comfortable working toward their goals.
Community members are invited to stop by, check out the space, and see firsthand what makes Planet Fitness a leader in creating a welcoming fitness experience for all.
For more information, visit planetfitness.com.
Upcoming Grand Opening
Serrano Oaks Townhomes
 DR Horton will be hosting a grand opening celebration for its Serrano Oaks Townhomes on Saturday, February 14th, from 10AM - 6PM. Serrano Oaks is located at 8571 Salcedo Way and will be showcasing its two-story townhomes, ranging from 1,500 to 1,600 sq ft. Community amenities include a tot lot, dog park, and a grilling area. Food will be provided from 11 AM – 1 PM by Hor-Hays Tacos.
For more information, visit drhorton.com.
Jurupa Valley and Think Together Job Fair
 On Friday, January 23, 2026, the City of Jurupa Valley partnered once again with Think Together, a nonprofit organization dedicated to providing high-quality learning programs that support students within the Jurupa Unified School District, to host a successful hiring event in Council Chambers. The event took place from 9:30 a.m. to 2:00 p.m. and welcomed more than 40 local job seekers.
As a result of the job fair, 16 employment offers were extended to community members, reinforcing the strength of Jurupa Valley’s workforce. Think Together commended the quality of the local talent pool and expressed sincere appreciation for the continued partnership and collaboration with the City.
For more information, email econdev@jurupavalley.org.
New Businesses in Jurupa Valley
Please join us in welcoming the following new businesses/home occupations in Jurupa Valley:
Shop Jurupa Valley Campaign
This is a reminder of the importance of shopping and dining in Jurupa Valley. Shopping and dining locally accomplishes the following:
- Reduces air pollution since automobiles travel fewer miles
- Supports existing and creates new jobs
- Stimulates our local economy
- Facilitates community building
- Allows discovery of unique finds
- Re-circulates money back into our community (“multiplier effect”)
- Encourages improved customer service
Register Your Business
All businesses must register with the City of Jurupa Valley to obtain a Business Registration Certificate. Registering your business ensures your business is operating in the proper zone and is a permitted use. Businesses must also renew their business registration on an annual basis to remain compliant with the City of Jurupa Valley Municipal Code.
Businesses that are not physically located within the City limits may also be required to obtain a City of Jurupa Valley Business Registration Certificate if they are working within the City.
To apply for a business registration, visit our City Hall front counter, which is located at 8930 Limonite Ave. or click here for the application.
Retail Theft Prevention Program
 In partnership with the Riverside County Sheriff's Department, the City of Jurupa Valley launched a comprehensive Retail Theft Prevention Program to protect local businesses. This initiative provides small businesses with educational resources to protect their establishment. Retail theft costs businesses thousands each year and impacts community safety. By partnering with local law enforcement, businesses can reduce losses and create a safer shopping environment this holiday season! Business owners can schedule a free evaluation of their business security by contacting the City of Jurupa Valley's Theft Prevention Coordinator by emailing Kryan@JurupaValley.org or calling 951-332-6464 ext. 143.
For more information, visit www.jurupavalley.org/580/Retail-Vehicle-Theft-Prevention.
Jurupa Road Grade Separation Project
 The Jurupa Road Grade Separation Project will create a four-lane underpass on Jurupa Road under Van Buren Blvd. Upon completion, this underpass will significantly improve safety and traffic circulation for its users.
The following businesses are open during construction:
Available Industrial Space - 3351B Grapevine St.
 This 27,540 square foot industrial building is now available to purchase. Located at 3351B Grapevine Street, this building sits on approximately 1.25 acres and is ideal for distribution, manufacturing, or owner-user operations. Constructed in 2004, this property features a fenced yard, dock-high and ground-level loading, 24-foot clearing heights and ample parking for staff. Strategically located near major freeways, logistics hubs and regional commerce centers, this property delivers both operational efficiency and long-term value.
For more information, email econdev@jurupavalley.org.
Economic Resources
MicroEnterprise Business Collaborative
 MicroEnterprise Collaborative of Inland Southern California consists of a diverse coalition of community leaders dedicated to improving small business development in the Inland Empire and eastern Los Angeles County. The purpose of the MicroEnterprise Collaborative is to create and sustain businesses and jobs through micro-business development.
For direct access to the small business loan resource page and business assistance programming, visit www.microbizinsocal.org/small-business-assistance-tool/.
State & Federal Clean Energy Incentives
 The Office of Economic Development has launched a new Clean Energy Tax Incentives and Federal Programs webpage on RivCoED.org. This section of the webpage compiles a variety of state and federal incentives available to support clean energy innovation and sustainability efforts in Riverside County. These opportunities, including the Inflation Reduction Act, the Bipartisan Infrastructure Law, and the California Energy Commission’s programs, provide a range of tax credits, grants, and funding options for businesses and entrepreneurs.
For more information, visit www.rivcoed.org/state-and-federal-clean-energy-incentives.
Networking Opportunities
Jurupa Valley Chamber of Commerce
 Thursday, February 12th, at 12 PM
Location: Jurupa Community Center (4810 Pedley Rd.)
Stay connected, grow your network, and be part of important conversations shaping our local business community. The Chamber’s monthly meeting is your opportunity to hear updates, discover new resources, and connect with fellow business owners and community leaders. Don’t miss the chance to share your voice and strengthen your business connections!
For more information, email info@jurupachamber.org.
Business Webinars
Veteran Entrepreneur Business Start Webinar
 Tuesdays, February 24 - March 31, 2026 from 3 PM - 5 PM (Webinar)
The City of Jurupa Valley is pleased to share an opportunity for Veteran entrepreneurs looking to start their first business. The Veteran Entrepreneur Business Start webinar will cover topics on business planning, finance, market analysis, digital marketing, social media, licenses, permits, and more. This six-week online series is a great resource for military veterans looking for guidance on the first steps to launching their own business.
To register, email econdev@jurupavalley.org.
Jurupa Valley Workforce Development Page
 Looking for a new job or career opportunity close to home? The City of Jurupa Valley's Job Board is your trusted resource for connecting with local employment opportunities. From City departments to businesses throughout the community, the job board features a variety of openings across multiple industries. The City's workforce development page is also a great resource for employers looking to hire local talent. Simply email econdev@jurupavalley.org to get your job posting listed on the City website!
For more information, visit www.jurupavalley.org/561.
Start a Business in Jurupa Valley
 Thinking about starting a business or expanding your business in Jurupa Valley? Please contact our Economic Development team at econdev@jurupavalley.org to help you get started on your business endeavors!
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