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Jurupa Valley Insider eNewsletter | September 2025
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City Manager's Message
With the arrival of fall, we welcome a season of growth, new opportunities, and community gatherings. I’m especially excited that our new Target store is now open! I hope many of you have already had the chance to visit and enjoy this exciting addition to our City.
September is also filled with informative events for residents. On Saturday, September 13, our Housing Division, in partnership with the Fair Housing Council of Riverside County, will host a free HUD-approved First-Time Homebuyer Education Workshop at City Hall from 9 a.m. to 3 p.m.—a great resource for those working toward homeownership.
On Tuesday, September 23, at 6 p.m. at City Hall, we invite you to participate in a community meeting on the Equestrian Lifestyle Protection Overlay, including trails and updated animal-keeping standards that help preserve Jurupa Valley’s unique character.
Looking ahead, mark your calendars for Saturday, October 11, when Jurupa Valley hosts its first-ever Harvest Parade down Limonite Avenue, followed by a Festival at City Hall. It will be a wonderful day to celebrate the season and come together as a community.
I look forward to seeing you at these events and wish you a great start to fall. As always, visit our website (www.JurupaValley.org) and follow us on social media to learn more and stay connected with all that’s happening in Jurupa Valley.
Rod Butler City Manager, City of Jurupa Valley
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Jurupa Valley Celebrates Grand Opening of First Target Store
On Tuesday, August 12, the Jurupa Valley City Council joined thousands of excited shoppers to celebrate the City’s first Target store with a private opening. Store Manager Matthew Villescas was warmly welcomed and shared his commitment to creating a fun shopping experience for all visitors, while proudly calling Jurupa Valley home.
The public Grand Opening followed on Sunday, August 17. The City is excited to see residents enjoying the new shopping options at Target and the Shops at Jurupa Valley and looks forward to welcoming even more shopping and dining opportunities as our community continues to grow and thrive.
Watch this video of Target’s private opening held on August 12, 2025. Target Opening Recap Video.
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MORE Program participants Emilia and Darling Sandoval give a thumbs-up to the City for the recent upgrades to their mobile home.
MORE Program Brings Big Impact to Jurupa Valley
In 2023, Jurupa Valley was honored to receive $3 million through a competitive grant from the California Department of Housing and Community Development to bring the MORE Program to life. Since then, 24 residents have experienced life-changing transformations, repairing not just structures, but restoring hope, confidence, and a true sense of home. The outpouring of gratitude from the community speaks volumes about the program’s impact, reflecting Jurupa Valley’s dedication to uplifting its residents and ensuring everyone has a safe, dignified place to call home.
"We would like to take this opportunity to tell you that your support has helped us sleep and wake up very happy! With your direct assistance and for bringing the project to life in such a bold and effective way, the improvements to our mobile home have been a success."
-Emilio and Darling Sandoval
To learn more about the MORE Program, visit www.JurupaValley.org/MORE. You can also hear directly from MORE recipients by watching this video: MORE Testimonials Video.
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First Time Homebuyer Workshop
Saturday, Sept. 13
9 a.m. to 3 p.m.
City Hall
The City of Jurupa Valley’s Housing Division, in partnership with the Fair Housing Council of Riverside County, will host a free HUD-approved First-Time Homebuyer Education Workshop on Saturday, September 13, 2025, from 9 a.m. to 3 p.m. at City Hall. Flyers are available in both English and Spanish.
This workshop is open to the public, with Spanish interpretation services available.
Attendees will learn key steps in the homebuying process, including:
- Budgeting
- The Mortgage Loan Process
- Steps to Purchasing a Home
- Shopping for a Home
- Identifying Predatory Lending Practices
- Understanding Credit
- Accessing Down Payment Assistance Programs
Lunch will be provided, and participants will receive a HUD-approved Homebuyer Education Certificate, valid for one year. This certificate is required for most first-time buyer assistance programs.
To RSVP, contact the Fair Housing Council of Riverside County at (951) 682-6581 and ask for Hugh (Ext. 102) or Juanita (Ext. 103).
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Equestrian Lifestyle Protection Overlay Community Meeting
Tuesday, Sept. 23
6 p.m. to 7 p.m.
City Hall
The City of Jurupa Valley invites residents to join a community meeting on Tuesday, September 23, from 6 to 7 p.m. in the City Council Chambers to share thoughts and ideas on how to improve the Equestrian Lifestyle Protection Overlay (ELPO). Spanish interpretation services will be provided.
At the meeting, attendees will discuss:
- Modernizing animal-keeping rules to reflect quality care and practical standards
- Potential overlay boundary adjustments, including the Santa Ana River corridor, Granite Hill, and at-risk open spaces
- Trail access and safety improvements, including signage, crossings, and staging amenities
- Development compatibility standards, such as minimum equestrian features, safer designs, and lot patterns
- Opportunities for community stewardship, including volunteer cleanups or mounted patrols
For more information, contact the City at (951) 332-6464 Ext. 134 or email jpechous@jurupavalley.org.
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 Calling all schools, community groups, and organizations—join the celebration and march in the City’s inaugural Harvest Parade down Limonite Avenue!
Parade Details:
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Date & Time: Saturday, October 11, 2025, 10:00 a.m.
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Route: Limonite Avenue, from Beach Street to Archer Street
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Festival: Parade concludes at Jurupa Valley City Hall (8930 Limonite Ave.) with a free Family-Fun Festival from 11:00 a.m. – 2:00 p.m.
Ready to join the fun? Deadline to enter is October 1, 2025.
Click here to complete your parade entry form!
For parade guidelines and more information, visit: www.JurupaValley.org/HarvestParade
 Be Prepared. Be Empowered. Join Jurupa Valley’s FREE CERT Basic Course!
Open to all Jurupa Valley residents!
Learn how to protect yourself, your family, and your neighbors in an emergency. The Community Emergency Response Team (CERT) Basic Course teaches vital, life-saving skills including disaster preparedness, fire safety, light search and rescue, and emergency medical operations.
- FREE 20-hour FEMA-approved training
- Led by local public safety experts
- No experience required – just a commitment to safety!
Course Dates:
• September 12: 5 p.m. to 9 p.m.
• September 13-14: 8 a.m. to 5 p.m.
Location: Jurupa Valley Lions Club, 5981 Limonite Ave.
Space is limited—register now: Click link to register for CERT, Sept. 12-14
Register today to receive up to $3,000 to seismically retrofit your house!
Now more than ever, a brace and bolt seismic retrofit is an important way to mitigate damage from an earthquake. The registration for the Earthquake Brace + Bolt (EBB) grant program is now open. This grant program offers up to $3,000 to help homeowners like you protect your property from earthquake damage. Check if your ZIP Code is eligible and register by October 1, 2025.
Learn more at Earthquake Brace + Bolt (EBB) Retrofit: Raised-Foundation Homes
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Mark your calendars for the next Free Bulky Items Disposal Event on Saturday, October 18 at Patriot High School, 4355 Camino Real, from 8 a.m. to noon. Residents must bring proof of residency (driver's license, utility bill, etc.).
Please note: No hazardous waste will be collected at this event.
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Upcoming City Meetings and Events
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Sept. 1: City Hall Closed in Observance of Labor Day
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Sept. 4: City Council Meeting | City Hall | 7PM
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Sept. 10: Planning Commission Meeting | City Hall | 7PM
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Sept. 11: Community Development Advisory Committee Meeting | City Hall | 6PM
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Sept. 12-14: CERT Courses | Jurupa Valley Lions Club | 8AM
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Sept. 13: First-Time Homebuyer Education Workshop | City Hall | 9AM
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Sept. 18: City Council Meeting | City Hall | 7PM
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Sept. 23: Equestrian Lifestyle Protection Community Meeting | City Hall | 6PM
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Sept. 24: Planning Commission Meeting | City Hall | 7PM
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Jurupa Valley City Hall | 8930 Limonite Avenue | Jurupa Valley, CA 92509
(951) 332-6464 | www.jurupavalley.org
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