Welcome
Welcome to the May Edition of Jurupa Valley's Economic Development Monthly Report.
 This month, we proudly recognize National Small Business Week, a time to celebrate the vital role small businesses play in driving innovation, creating jobs, and strengthening our local and national economy. From family-run shops to growing startups, small businesses are the backbone of communities like Jurupa Valley.
Join us in supporting and continuing to spotlight our local entrepreneurs, who work hard every day to provide goods, services, and unique character to our City. Whether you're shopping local, exploring new eateries, or spreading the word about your favorite neighborhood business, every bit of support makes a difference!
To access city resources, visit www.jurupavalley.org/531/Business-Resources.
Mayor's Business Visitation Program - Riviera Restaurant
 Mayor Brian Berkson (far right) presents Mayor's Business Award to business owner Debbie (center) and Riviera staff members.
The Mayor’s Business Visitation Program continues with a special visit to a beloved local gem, Riviera Restaurant, located at 5633 Mission Blvd. Known for its hearty American-style breakfasts, classic brunch favorites, and flavorful Mexican dishes, Riviera Restaurant has been a staple in the Jurupa Valley dining scene for decades.
Founders Dimitri “Jimmy” and Dimitra “Dee” Kairs have deep roots in the Rubidoux area. Their journey began in 1979 when they opened the Blue Diamond restaurant in Rubidoux, which they operated until selling it in 1986. In 1995, the couple returned to the area and opened Riviera Restaurant, where they have been proudly serving the community for the past 30 years!
Following Dimitri’s passing in 2008, Dimitra, along with their children Debbie and Angelo, has continued the family legacy of great food, warm service, and strong community ties. The City of Jurupa Valley is proud to recognize Riviera Restaurant as a shining example of local entrepreneurship, dedication, and tradition.
Grand Opening - Century Communities
 Mayor Brian Berkson (Middle) poses with Century Communities team members
On Thursday, April 24th at 10:00 AM, Century Communities celebrated the grand unveiling of its newest housing development with a ribbon-cutting ceremony. Century Communities is located at 9893 Crossbay Loop, located on the former Paradise Knolls site.
Attendees were among the first to tour the community’s brand-new two-story townhomes, featuring the elegant “Ivory” and “Emberwood” models, which start at $478,990 and $567,990. The new townhomes make homeownership accessible to first-time buyers and middle-income families. Their design often supports walkable neighborhoods, with sidewalks, shared green spaces, and close proximity to schools, shops, and parks—all of which encourage community interaction and reduce car dependency.
For more information, visit www.centurycommunities.com.
Grand Opening - Herbal Nails & Spa
 From left to right, Miss Jurupa Valley Rodeo Queen Paige Cleveland, Jurupa Valley Chamber of Commerce President Hank Treuba, Mayor Brian Berkson, Herbal Nails & Spa staff, and Assemblymember Leticia Castillo (third from right).
Herbal Nails and Spa recently hosted its long-awaited grand opening ceremony. Although they have been operating since March 2024, MeeMee Sone, Business Manager, felt it was time to host a ribbon cutting event. Herbal Nails is located at 6461 Pats Ranch Rd., Suite A, within the Vernola Marketplace Shopping Center. Herbal Nails offered 50% off on manicures and pedicures for the first 100 customers and $25 gift cards for the first 50 customers. A lion dance was also conducted before the grand opening, which is a traditional Chinese cultural performance often seen at new business openings, festivals, and celebrations. It is believed to bring good luck, prosperity, and drive away evil spirits.
For more information, visit www.herbalnailsvernolamarketplace.com/
New Businesses in Jurupa Valley
Please join us in welcoming the following new businesses/home occupations in Jurupa Valley:
Shop Jurupa Valley Campaign
This is a reminder of the importance of shopping and dining in Jurupa Valley. Shopping and dining locally accomplishes the following:
- Reduces air pollution since automobiles travel fewer miles
- Supports existing and creates new jobs
- Stimulates our local economy
- Facilitates community building
- Allows discovery of unique finds
- Re-circulates money back into our community (“multiplier effect”)
- Encourages improved customer service
Register Your Business
All businesses must register with the City of Jurupa Valley to obtain a Business Registration Certificate. Registering your business ensures your business is operating in the proper zone and is a permitted use. Businesses must also renew their business registration on an annual basis to remain compliant with the City of Jurupa Valley Municipal Code.
Businesses that are not physically located within the City limits may also be required to obtain a City of Jurupa Valley Business Registration Certificate if they are working within the City.
To apply for a business registration, visit our City Hall front counter, which is located at 8930 Limonite Ave. or click here for the application.
Jurupa Road Grade Separation Project
The Jurupa Road Grade Separation Project will create a four-lane underpass on Jurupa Road under Van Buren Blvd. Upon completion, this underpass will significantly improve safety and traffic circulation for its users.
The following businesses are open during construction:
- Cleaner’s Plus
- Domino’s
- Donut Tyme
- Dr. Tooth
- El Corral Mexican Grill
- Family Discount
- Family Ortiz Nutrition
- JD’s Mission Steakhouse
- Marie’s Beauty Salon
- Ortega Produce
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- Panaderia Jalisco Bakery
- Pizza King
- Plaza Liquor
- SecurCare Self Storage
- Southridge Cycling
- Stater Bros
- State Farm
- Subway
- Your Hair Center
- 4 Different Auto Shops
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Available Industrial Space - Mira Loma Business Park
 A total of 9,912 square feet of industrial space is now available for immediate occupancy in Jurupa Valley. Located at 10675 San Sevaine Way, this property is ideal for warehousing or distribution and includes 1,350 square feet of office space along with two restrooms. The site is conveniently situated just minutes from the 60 and 15 Freeways, offering excellent regional access. The leasing manager is currently seeking lease terms ranging from 2 to 5 years.
For more information or to schedule a viewing, please call or text Andrew Dong at 909.906.0173.
Economic Resources
 MicroEnterprise Collaborative of Inland Southern California consists of a diverse coalition of community leaders dedicated to improving small business development in the Inland Empire and eastern Los Angeles County. The purpose of the MicroEnterprise Collaborative is to create and sustain business and jobs through micro-business development.
For direct access to the small business loan resource page and business assistance programming, visit www.microbizinsocal.org/small-business-assistance-tool/.
State & Federal Clean Energy Incentives
 The Office of Economic Development has launched a new Clean Energy Tax Incentives and Federal Programs webpage on RivCoED.org. This section of the webpage compiles a variety of state and federal incentives available to support clean energy innovation and sustainability efforts in Riverside County. These opportunities, including the Inflation Reduction Act, the Bipartisan Infrastructure Law, and the California Energy Commission’s programs, provide a range of tax credits, grants, and funding options for businesses and entrepreneurs.
For more information, visit www.rivcoed.org/state-and-federal-clean-energy-incentives.
Networking Opportunities
Code Enforcement Community Meetings
 Wednesday, May 21, at 6 PM
Location: Jurupa Valley Operations Center (5293 Mission Blvd.)
The City of Jurupa Valley is hosting a series of community meetings to inform and interact with the public regarding the City's Code Enforcement program. Code Enforcement addresses health, safety and nuisance concerns; maintains/increases property values; supports economic development; and works to eliminate blight.
By attending these meetings, community members and business owners can stay informed on local regulations and code enforcement procedures. In addition, these meetings allow the public to meet their local enforcement officers, ask questions, and obtain helpful resources.
For more information on Code Enforcement, visit www.jurupavalley.org/185.
Business Webinars
 Tuesday, May 20, at 10 AM (webinar)
In today’s competitive business environment, staying ahead isn’t just an advantage — it’s essential. Join the OCIE SBDC's exclusive workshop to explore the transformative power of AI and automation in marketing. Learn cutting-edge techniques to outpace your competition, save time and resources by automating repetitive tasks, and boost your ROI by making smarter data-driven decisions that maximize returns.
For more information, email training@iesmallbusiness.org.
 Thursday, May 22, at 12 PM (webinar)
Join the OCIE SBDC Center for Contracting Over Lunch: Conversations that Matter! This isn’t just another lunchtime chat, it’s an opportunity to exchange ideas, tackle challenges, and uncover new opportunities in the world of contracting. Whether you’re a seasoned pro or just starting out, bring your insights, questions, and fresh perspectives to the table. Let’s share, learn, and grow together in a collaborative and inspiring space!
For more information, please email training@iesmallbusiness.org.
Jurupa Valley Workforce Development Page
 Looking for a new job or career opportunity close to home? The City of Jurupa Valley's Job Board is your trusted resource for connecting with local employment opportunities. From city departments to businesses throughout the community, the job board features a variety of openings across multiple industries. The City's workforce development page is also a great resource for employers looking to hire local talent. Simply email econdev@jurupavalley.org to get your job posting listed on the city website!
For more information, visit www.jurupavalley.org/561.
Riverside County Monthly Job Fair
 May 30, 2025, from 9 AM - 12:30 PM
The Riverside County Workforce Development will resume hosting their monthly job fairs at their main office, located at 1325 Spruce St., Riverside, CA, 92507. This event is free to the public. Several public agencies and for-profit businesses will be present for this event. In addition, Riverside County's Workforce Development staff provides job seekers with a career coach, resume assistance, and interviewing resources such as mock interviews, job interview tips, and how to answer common interview questions. Job seekers are asked to bring several copies of their updated resume and to dress professionally.
For more information, call 951.955.3081 or email Lance at Lance.Sayavong@edd.ca.gov.
Start a Business in Jurupa Valley
Thinking about starting a business or expanding your business in Jurupa Valley? Please contact our Economic Development team at econdev@jurupavalley.org to help you get started on your business endeavors!
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