Welcome
Welcome to the August Edition of Jurupa Valley's Economic Development Monthly Report.
This month, we are revamping our Business Spotlight Program by including a new feature: our Mayor Business Visitation Program, which includes a special visit from Mayor Guillermo Silva! Each month, a member of the City's Economic Development team will join Mayor Guillermo Silva to present a business with a Certificate of Recognition. This program will work towards strengthening the City's support services for small businesses by highlighting their significant role in the City and providing businesses with contact information for City services and resources.
Also, the City's Economic Development team & Marketing and Communications team assisted with several grand openings in the past month. For the most recent openings, follow the City's social media platforms for the latest up-to-date information.
Grand Opening - Quick Quack
Quick Quack Car Wash has officially opened its first location in Jurupa Valley on July 16, 2024! Quick Quick is located at 8165 Mission Blvd., within the Shops at Jurupa Valley. Mayor Guillermo Silva and Council Woman Leslie Altamirano joined regional executives from Quick Quack to assist with a ceremonial ribbon cutting. Quick Quack offered 12 days of free car washes, $9.99 monthly specials and they presented a charitable donation to HomeAid, a local non-profit that assist people experiencing homelessness or at risk of being homeless.
For more information, visit www.dontdrivedirty.com/location/jurupa-valley/.
Grand Opening - Burlington
 Burlington has opened its first location in the City of Jurupa Valley on July 19, 2024! They are located at 8165 Mission Blvd. Once known for selling coats on the East Coast, Burlington has re-branded and is now known for their wide assortment of low priced brand name women's, men's, kids and baby apparel. Over 100 people were in attendance, including Mayor Silva, Mayor Pro Tem Berkson, Councilmember Barajas and Councilwoman Altamirano. Burlington offered $10 off their original purchase to the first 100 customers. In addition, Burlington made a $5,000 donation to Glen Avon Elementary.
For more information, visit stores.burlington.com/ca/jurupa-valley/1479/.
 Five Below opened its first Jurupa Valley location on July 25, 2024! They are located at 8137 Mission Blvd., within the Shops at Jurupa Valley. Five Below has over 1,500 locations nationwide, with additional locations pending in Jurupa Valley! Five Below sells a wide variety of products such as clothing, accessories, games, toys, tech accessories and other seasonal items. The majority of these products are priced between $1-$5.
For more information, visit locations.fivebelow.com/ca/jurupa-valley/8137-mission-boulevard.
Grand Opening - Harbor Freight
 Harbor Freight recently soft opened on July 9 and conducted a grand opening ceremony on July 26. Harbor Freight is located at 7840 Limonite Ave. Harbor Freight specializes in low-cost tools ranging from automotive, compressors, generators, hand & power tools and lawn and garden. Harbor Freight is the first business to open at the former K-Mart building redevelopment site with several businesses scheduled to open in the coming months.
For more information, visit www.harborfreight.com/.
Grand Opening - Chipotle
Chipotle Mexican Grill has opened its first location in Jurupa Valley! Located at 4152 Pyrite St., this location also features a "Chipotlane". Customers who utilize the "drive-thru Chipotlane" must place a mobile order through the Chipotle app or website first and may then pick-up their order without ever having to leave their car.
For more information, visit www.chipotle.com/.
Shop Jurupa Valley Campaign
This is a reminder of the importance of shopping and dining in Jurupa Valley. Shopping and dining locally accomplishes the following:
- Reduces air pollution since automobiles travel fewer miles
- Supports existing and creates new jobs
- Stimulates our local economy
- Facilitates community building
- Allows discovery of unique finds
- Re-circulates money back into our community (“multiplier effect”)
- Encourages improved customer service
Mayor's Business Visitation Program - Tortas El Charro
 This month, the City of Jurupa Valley is pleased to highlight Tortas El Charro. Arturo Leal, owner of Tortas El Charro, is located at 7372 Mission Blvd. Tortas El Charro has been open for over two years. They specialize in hand crafted tortas, burritos, tacos, quesadillas and aguas frescas. They also offer a breakfast option that includes oatmeal, breakfast croissants, classic smoothies and ice cream!
Prior to operating his current restaurant, he was the previous owner of La Parrilla Mission Taqueria. Unfortunately, Arturo's timing of purchasing and running a restaurant coincided with the onset of the Covid-19 pandemic. Arturo quickly encountered staffing challenges and shutdowns. As a result, he was left with no choice but to close his business after one year. However, Arturo refused to give up on his dream of operating a successful restaurant in Jurupa Valley. He re-opened in a new location, downsized his scale of operation and now runs a successful eatery.
The City of Jurupa Valley is proud to recognize Arturo for his tenacity, perseverance and willingness to serve the Jurupa Valley community. For more information, visit Tortas El Charro Yelp page, www.yelp.com/biz/tortas-el-charro-riverside-2, which has an average rating of 4.7/5!
Register Your Business
All businesses must register with the City of Jurupa Valley to obtain a Business Registration Certificate. Registering your business ensures your business is operating in the proper zone and is a permitted use. Businesses must also renew their business registration on an annual basis to remain compliant with the City of Jurupa Valley Municipal Code.
Businesses that are not physically located within the City limits may also be required to obtain a City of Jurupa Valley Business Registration Certificate if they are working within the City.
To apply for a business registration, visit our City Hall front counter, which is located at 8930 Limonite Ave. or click here for the application.
Jurupa Road Grade Separation Project
The Jurupa Road Grade Separation Project will create a four-lane underpass on Jurupa Road under Van Buren Blvd. Upon completion, this underpass will significantly improve safety and traffic circulation for its users.
The following businesses are open during construction:
- Cleaner’s Plus
- Domino’s
- Donut Tyme
- Dr. Tooth
- El Corral Mexican Grill
- Family Discount
- Family Ortiz Nutrition
- JD’s Mission Steakhouse
- Marie’s Beauty Salon
- Ortega Produce
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- Panaderia Jalisco Bakery
- Pizza King
- Plaza Liquor
- SecurCare Self Storage
- Southridge Cycling
- Stater Bros
- State Farm
- Subway
- Your Hair Center
- 4 Different Auto Shops
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Available Retail Space - Vernola Marketplace
 Vacant, retail space is available for immediate occupancy! Located at 6397 Pats Ranch Rd., this site is anchored by several national retailers such as ALDI, Lowe's, BevMo, Ross and many more! This retail space is approximately 20,953 SF and provides ample parking. This retail space also provides freeway exposure and signage visibility along Interstate 15.
For more information, email Ian Jost at ian.jost@jll.com.
The Vet-Friendly Business Initiative is a great opportunity for veteran business owners to share with the community their prior military service to our country. Veteran business owners will receive a "Vet-Friendly Business" sticker display for their business. This will equate to community support and promotional services from the City of Jurupa Valley.
For more information, visit rivcoveterans.org.
Economic Resources
 The Pure Leaf Tea Break Grants Program for small businesses and 501(c)(3) nonprofits funds ideas that foster healthier workplaces. Ideas can be new or already underway, and they can come from HR, C-level, or the frontline—as long as they improve employee well-being through culture change. The deadline to apply is August 22.
For more information, please visit pureleaf.com/teabreakform/.
 The Faire Small Business Grant provides $5,000 grants to select new retail businesses to help them stock their stores and cover their inventory expenses. To be eligible, applicants must be U.S.-based and have opened their retail store in 2023-2024 or plan to open this year. Applications for the first cycle will close August 31.
For more information, visit faire.com/small-business-grant/apply.
 The Riverside County Office of Economic Development and Orange County Inland Empire Small Business Development Center is providing up to $5,000 for businesses located in Riverside County. All existing businesses and new businesses that started on or after July 1, 2022 are eligible to apply.
For additional information on the Thrive Program, please contact Bizinfo@rivco.org.
August Business Webinars
Non-profit organizations such as SCORE, Small Business Administration (SBA) and Orange County Inland Empire Small Business Development Center will be conducting several FREE webinars for the month of August. For more information, including registration, simply click on the title to be redirected to the website.
 August 14, 2024, at 10 a.m.
Tune into this session to learn in detail from their lease expert about the leasing process, including how to use a broker and site selection. During this webinar, they will also dive into the types of leases and how to tackle letters of intent. Their lease expert will further discuss the timeline and expectations when negotiating a lease and funding evaluation.
To register, visit sba.gov/event/51359.
August 22, 2024, at 3 p.m.
This webinar is designed to elucidate how state-of-the-art AI tools like GPT-4 can revolutionize your digital marketing strategies. The webinar offers in-depth insight into the integration, utilization, and benefits of AI and ChatGPT in improving customer experience, personalizing content, and enhancing marketing effectiveness.
To register, visit sba.gov/event/51520.
 August 27, 2024, at 10 a.m.
In this webinar, they will discuss and explore effective strategies for advertising staff positions. Users will also gain expertise in menu analysis and costing, mastering inventory management, optimizing storage and ensuring compliance with health department regulations. This event will be hosted by OCIE Small Business Development Lead Network Center.
To register, visit sba.gov/event/51660.
August 27, 2024, at 3 p.m.
This webinar will discuss the following topics:
- The critical role websites play in online marketing strategies
- The features and tools you'll need to execute your plan
- How to get everything together to achieve your goals
- How to set your website to attract, engage and convert your ideal customers
To register, please visit sba.gov/51657.
Start a Business in Jurupa Valley
Thinking about starting a business or expanding your business in Jurupa Valley? Please contact our Economic Development team at econdev@jurupavalley.org to help you get started on your business endeavors!
For the latest Jurupa Valley news and alerts, please follow us on our social media platforms:
To subscribe to our Economic Development Newsletter, simply scan the QR code to get started!
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