The Toy Association’s new “Toy Building” Debuts in El Segundo

El Segundo is home to the new west coast hub of The Toy Association

EL SEGUNDO, CALIF. – (September 9, 2025) – The Toy Association™ welcomed toy industry professionals and City of El Segundo officials to the official grand opening and ribbon-cutting ceremony of The Toy Building on Monday, September 8 in El Segundo. 

The new Toy Building is located at 101 Continental Boulevard, conveniently based steps away from several global toy manufacturers and other top company showrooms.

The new location creates a significant opportunity through a year-round showroom solution in the heart of the emerging El Segundo toy district.

Monday's special event officially opened the doors to the Association’s new West Coast hub, created to serve as a central space for collaboration, networking, and industry growth. Toy industry organizations from around the globe are invited to create their ultimate, year-round showrooms at “The Toy Building.”  

“This grand opening marks an exciting milestone for the Toy Association and our industry as a whole as we officially open a dedicated home for the toy community on the West Coast!” said Kimberly Carcone, executive vice president of global experiences at The Toy Association.

"Welcome to the Toy Association; we are absolutely thrilled that they chose El Segundo as their west coast hub for the toy community,” shared El Segundo Mayor Chris Pimentel. “For half of a century, El Segundo had been the heart of the toy industry, and we look forward to its continued growth in the city. Toys are a perfect example of our spirit of innovation, collaboration, creativity, and fun!”   

The ribbon cutting also served as the official launch of the LA Fall Preview® Market Weeks (September 8 - 9), which features a full calendar of events, education, and opportunities to discover the latest in toys, games, and play.  Please visit www.toyassociation.org for more information. 

About the City of El Segundo
The City of El Segundo is a thriving coastal community in southwestern Los Angeles County. The City’s vibrant economy includes leaders in aerospace and defense, bioscience, information technology, energy, real estate, creative media, and toys. The City has seen tremendous growth and evolution over the past several years and is home to Mattel, the Los Angeles Times, the Los Angeles Air Force Base Space Systems Command, the Los Angeles Lakers, the L.A. Kings, and the L.A. Chargers.