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April Updates for Cupertino Businesses!
Stay informed with important news, resources, and opportunities designed to support Cupertino’s business community. Thanks for reading! Share your feedback with us: econdev@cupertino.gov.
Cupertino Among California’s Best Places to Live
Cupertino was recently listed among the top places to live in California by U.S. News & World Report. This recognition highlights the City’s high quality of life, robust job market, and highly regarded schools. It reflects the collective efforts of the community in making Cupertino a desirable place to live and work! Feel free to review the City's press release here.
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Reminder: Sales Tax Increase April 1 Countywide
Sales tax rates have increased by 0.625% as of April 1 across all of Santa Clara County following voter approval of Measure A in November 2025. The total rate varies by municipality. The City of Cupertino’s combined sales tax rate is now 9.750%. Retailers should ensure point-of-sale systems are updated accordingly to reflect the change.
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Business License Amnesty Program
Bike to Work and Shop Local Campaign
The City of Cupertino will celebrate Bike to Work Day on Thursday, May 14, 2026, with a Shop Local campaign that promotes Cupertino’s eateries and showcases special menus, deals, and discounts. This initiative encourages residents and visitors to dine locally while enjoying Bike to Work Day together with family and friends. The registration deadline for restaurants to sign up is May 7, 2026. Sign up now and make Bike to Work Day unforgettable for your restaurant! For more information, please visit cupertino.gov/bike2work.
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Summer of Celebration Shop Local Campaign
 The City of Cupertino is celebrating the excitement of the international soccer tournament and the spirit of Independence Day from June 13 to July 13 through a Shop Local campaign highlighting Cupertino businesses with special deals and discounts. This initiative encourages residents and visitors to stay, dine, and shop locally while enjoying world-class soccer and festive Fourth of July celebrations together with family and friends. The registration deadline for businesses to sign up is May 15, 2026. Sign up now and make the Summer of Celebrations unforgettable for your business! For more information, please visit cupertino.gov/summercelebrate.
Explore Cupertino: Discover, Navigate, Experience
Explore Cupertino is a new online hub designed to help residents and visitors discover, navigate, and enjoy the city! The hub features retail and dining destinations, public art, and recreation opportunities. To learn more, please visit cupertino.gov/explorecupertino.
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Business Intake Questionnaire: Share Your Feedback
The Cupertino Business Outreach Program (CBOP) now offers an online questionnaire, making it easy to share information about your business. Your responses help the City identify needs, address challenges, and connect your business with valuable resources and initiatives. Visit cupertino.gov/business, then scroll to the Business Intake Questionnaire section and click “Give Us Feedback.”
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Stay up to date on the latest in Cupertino business.
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