Quarterly Sales Tax Update
The City receives 1% of proceeds from sales and use taxes imposed within Cupertino boundaries. Sales tax receipts for the fourth quarter of the 2020 calendar year (October to December) were 49.1% above the same period one year ago. The continued year-over-year declines in general consumer goods, restaurants and hotels, and fuel and service stations were prompted by the ongoing COVID-19 pandemic. However, these decreases were neutralized by the continued surge in online sales as in-person restrictions lead customers to online options. This simultaneously increased the City’s share of the County pool, which was up over $2 million year-over-year. Our consultant, HdL Companies, released a report (attached) that provides a high-level analysis of sales tax receipts for the City.
Regarding statewide sales tax trends, according to the HdL Companies, local one-cent tax revenues for California overall were 1.9% lower than October through December of 2019. The losses were primarily concentrated in coastal regions and communities popular with tourists while much of inland California exhibited gains. Generally, declining receipts from fuel sales, in addition to brick and mortar retail and restaurants, were the primary factors leading to this quarter’s overall decrease. However, they were largely offset by a continuing acceleration in online shopping. This produced huge gains in the County use tax pools where tax revenues from purchases shipped from out-of-state are allocated and in revenues allocated to jurisdictions with in-state fulfillment centers and order desks. With distribution of the COVID-19 vaccine, significant recovery is anticipated in Fiscal Year 2021-2022 in general consumer goods, restaurants and hotels, and fuel and service stations. However, the extent and timing of recovery is dependent on the specific character and make up of each jurisdiction’s tax base.
View details regarding the top businesses in Cupertino, revenue comparison, and more in the attachments.
Environmental Day at New Temporary Location
After a year of cancellations due to COVID-19-related safety concerns and no access to the usual location, the City’s Environmental Recycling Day and Shredding Event will return this Saturday, April 17 from 8 a.m. to noon. As De Anza College is still closed to the public, this event will be held at Recology’s South Bay Facility at 1675 Rogers Avenue in San Jose. Cupertino residents are invited to bring up to three banker’s boxes of documents for shredding, as well as e-waste, small amounts of construction debris, yard waste, and kitchen appliances without freon. No donatable materials or hazardous materials will be accepted at this event. Residents with hazardous materials are encouraged to visit HHW.org to access the no-charge Santa Clara County drop-off program. A map of the event location and details about acceptable and unacceptable materials are at cupertino.org/environmentalday.
Compost Site Open for 2021 Season
The compost site opened on Friday, March 26 for the 2021 season and 245 people have already visited. Residents are welcome to bring their own bags, buckets, or other containers and shovels to pick up compost. The compost, provided by Recology, is made from residential food scraps and yard waste collected from Cupertino's organics recycling program. A driver's license or valid California ID is required to verify Cupertino residency and shoveling time is limited to 15 minutes. The site will be open on Fridays and Saturdays from 8 a.m. to noon through mid-November. However, access to the site is contingent upon weather, COVID-related health orders, and air quality. Please note that the compost site will close during rainy weather or muddy conditions to comply with State stormwater requirements. To check the status of the site, call ahead to (408) 777-1320 for a recorded message that is updated regularly or check the dedicated web page. The compost site is located at 12100 Stevens Canyon Road across from the Stevens Creek Reservoir dam parking lot.
Crossing Guard Services to Resume as Students Return to Schools for Hybrid Learning
With schools reopening comes increased bicycle, pedestrian, and vehicular traffic around schools. However, it will be lighter than a typical school year because only a portion of each school’s student population will go to school at one time. Please be patient with students making their way to schools and crossing guards who may be crossing smaller groups of students more frequently to allow for social distancing.
While each school has its own bell schedule, here is the general return to school schedule:
- There will be no in-person learning on Wednesdays
- April 5: Elementary and middle schools returned for a transitional week with short days
- April 12: Spring Break week
- April 19: All schools return for a hybrid learning schedule through early June
On Monday, April 19 the City of Cupertino is redeploying crossing guards throughout the City. Services have been paused for over a year while students were learning from home due to the COVID-19 pandemic. Students are returning to learn in-person this month and crossing guards will be on duty at fifteen locations to help them cross the streets safely on their way to and from school. The City is making a notable change to crossing guard services this year by providing an electronic hand whistle to each guard, which sounds with the push of a button. This allows guards to keep their mask on, minimizing the spread of COVID-19. Guards are scheduled at the following times on Mondays, Tuesdays, Thursdays, and Fridays:
- Grades 1 through 5: before and after school
- Grades 6 through 8: before 1st and 4th periods and after 3rd and 6th periods
- Grades 9 through 12: before 1st and 4th periods and after 6th and 7th periods
Celebrate Earth Day the Cupertino Way
This year, the City's annual Earth and Arbor Day celebration will be held virtually, featuring a full day of video content to spotlight sustainability. The Restore our Earth Speaker Series will air starting from 10 a.m. to 5 p.m. on Saturday, April 24 on Cupertino’s Facebook and YouTube Live. This event will demonstrate sustainable living practices, highlight home-grown initiatives, and share stories about the diverse ways our community is creating a sustainable future.
Cupertino residents can register on this EventBrite page to enter for a chance to win environmental-themed prizes, including Yamagami's Garden Center gift cards, reusable items, and more.
Join our MC, Silicon Valley Youth Climate Action Team, to watch a wonderful line up of experts and champions speak about a variety of topics (specific times for each segment will be released the week of the event):
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Yoga in the Trees: Rachel Cruz, City of Cupertino
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Welcome: Mayor Darcy Paul
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Tree Talk with an Arborist: Cupertino’s City Trees Division
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Birding Basics – Find your Birds: Caroline Knight, Santa Clara Valley Audubon Society
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Keith’s Critters of McClellan Ranch: Keith Wandry, City of Cupertino
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The Wonders of Vermicomposting: Ariana Reyes, UCCE’s Composting Education Program
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The Unsustainable Roots of Fashion Today: Kestrel Jenkins, Conscious Chatter Podcast
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Journey to Zero Waste Living: Anne Marie, Zero Waste Chef
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Sustainable Career Pathways: Trish Kenlon, Sustainable Career Pathways and guests
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Environmental Research from Home Labs: Emily & Kyle Tianshi, Clearwater Innovation Founders
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Sustainability, Inclusion, and Youth Advocacy: Kelly Tung, Mira Wagner, June Wang, Avishi Trivedi, Zehra Naqvi, Youth Environmental Power Initiative
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Water Protection is for Everyone: Keith Wandry, City of Cupertino
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Induction Cooking Demonstration: Rachelle Boucher, Kitchens to Life; Meera Ramanathan, Sustainability Commissioner
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The Future of Green – All Electric and Clean Homes: Silicon Valley Clean Energy
The virtual celebration is sponsored by San Jose Water, Silicon Valley Clean Energy, and Silicon Valley Youth Climate Action.
Safe Routes to School's Earth Day Bike Challenge
In honor of Earth Day, Cupertino Safe Routes to School (SR2S) challenges you to reduce your carbon footprint by replacing a car trip with a bike trip from April 1 to April 22. Ride to the grocery store, coffee shop, bank, or any other trip you would typically drive to. Submit your trip one of two ways: via our club page on Strava or our photo submission form. Each trip you submit qualifies you to enter the Bike Challenge raffle to win an “I Bike Cupertino” t-shirt, SR2S mug, or a set of bike lights and bell. Learn more and join the challenge at cupertino.org/earthdaybikeride.
Celebrate Arbor Day with Interactive Scavenger Hunt
The TREEcycle Scavenger Hunt is an interactive way to explore Cupertino Parks, learn fun tree species facts, and challenge yourself to answer all the clues. This game is open from April 1 to April 22 to submit a photo and win a prize. Prize winners will be announced during the Earth and Arbor Day Speaker Series. Get started at Cupertino.org/TREEcycle.
“It was a great initiative to educate kids [and] promote healthy living by biking,” said a Cupertino resident after completing the TREEcycle Scavenger Hunt.
This mobile application and activity has been brought to life with support from the City's Public Works Department, Innovation and Technology Department, and City Manager’s Office.
Volunteer for Clean City, Green City
Enjoy the beautiful spring weather and clean up litter in your community. This litter cleanup is at your convenience to allow for social distance and flexibility. Learn more and take the pledge today to clean up your neighborhood in your spare time throughout the month of April. This is an opportunity brought to Cupertino in partnership with the AmeriCorps CivicSpark network. View the Clean City, Green City flier in the attachments.
Upcoming InfoTeeno: Mental Health Series
The Cupertino Youth Activity Board and the nonprofit Counseling and Support Services for Youth (CASSY) are pleased to bring a new InfoTeeno webinar series focused on mental health for both students and parents. On Monday, April 12 at 5 p.m. CASSY staff is leading an interactive presentation to give students important coping skills for periods of high stress and anxiety. Parents are invited to join the journey on Tuesday, April 13 at 6:30 p.m. where we will address the stigma surrounding mental health and empower families with knowledge on supporting students during their struggles. Participants can register by visiting bit.ly/infoteenomh.
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