Somerset Council

Eyes wide open when training and recruiting for AI

Stock image of a motherboard featuring a central AI chip surrounded by microchips and electronic components by Igor Omilaev from Unsplash.Stock image by Igor Omilaev from Unsplash

AI is the new kid on the block, and SMEs and entrepreneurs are quickly waking up to its potential. However, before taking the plunge and investing in AI – or the associated human skillsets – it’s important not to view AI as a magic bullet for your business.

Many AI applications, particularly in areas such as marketing and HR, still require human oversight, judgement and context. To use AI effectively, employers need a clear understanding of how it supports their wider business strategy and delivers real value.

Before you recruit or invest, a key consideration should be this: do you truly understand what your business needs – and, crucially, how AI and the skills of your employees will help take your business to the next level? For AI adoption to be successful, the technology, the skills and the direction of the business must be fully joined up.

The challenge of AI skills and recruitment

Although AI has arrived, humans need time to catch up. The AI skills and talent pipeline is still maturing, which means many candidates have relatively short CV track records. This can make it difficult for employers to know where to turn when recruiting.

At the same time, AI training and qualifications are evolving in real time. Some courses are broad and generic, and not always accredited, while employers are increasingly seeking niche, bespoke skillsets. This mismatch can create the perception that there are too many candidates chasing too few roles.

Add to this the limited regulation in the AI training and recruitment space, and it’s easy to see why the sector can sometimes feel like the Wild West.

Top tips for employers

  1. Optimise the human interface: Don’t throw the baby out with the bathwater. Start by reorganising and upskilling yourself and your existing – and probably loyal – team. In many cases, building AI capability internally is more effective than starting from scratch.
  2. Choose trusted training providers: When recruiting or reviewing CVs, look for training from trusted and accredited sources, such as colleges and skills bootcamps, with a proven track record of matching qualifications to real‑world roles.

Find out more

For more information about AI training and how AI can support your business, contact: