Buy Nothing New Month returns: Will you take the challenge?

As we welcome 2026, why not make a New Year’s resolution that benefits both your wallet and the planet? Buy Nothing New Month is back, inviting you to join a growing movement of people committed to reducing unnecessary consumption. Are you up for the challenge?

Recent research shows that 76% of UK adults agree we collectively buy too much. The idea is simple: for the month of January, pledge to buy nothing new – apart from essentials like food and medicines. Instead, discover the satisfaction of repairing, reusing, and making more mindful choices.

Why Buy Nothing New?

If everyone lived as people in Britain do, we’d need 2.4 planets to sustain the world’s population, according to the World Wildlife Fund (WWF). Every new item comes with both a financial and environmental cost. By taking part in Buy Nothing New Month, you can:

• Save money: Avoiding impulse purchases and resisting the lure of sales could save you £100’s and help keep your bank balance healthy.
• Try something new: January is the perfect time to embrace new hobbies and learn new skills. Challenge yourself to repair clothes, upcycle household items, or rent instead of buying.
• Live more sustainably: Every new purchase has an environmental price tag, from the carbon emitted during production to the water and energy used in manufacturing and transport. Buying less helps reduce waste and conserve resources.

Changing our habits isn’t always easy, but support is available. Sign up for weekly tips, guides, and advice to help you on your Buy Nothing New journey. Whether you’re repairing textiles instead of sending them to landfill, or considering second-hand tech for the first time, you’ll find all the encouragement you need.

Ready to join in? Sign up via Keep Britain Tidy’s Buy Nothing New Month campaign page for everything you need to make your month a success.