New study shows public pride in climate and nature

Solar panels with silhouettes of wind turbines on the distant horizon.

A landmark survey of more than 7,000 people across Britain has revealed that the public takes deep pride in the nation’s environmental efforts and strongly supports action to tackle climate change.

The Britain Talks Climate and Nature report, produced by Climate Outreach and More in Common, shows that people across the political spectrum are proud of the UK’s work to restore natural places, are comfortable with wind turbines in the countryside, and are overwhelmingly in favour of solar energy.

Key findings include:

74% of people say climate change is important, while only 4% dismiss it
4 in 5 (81%) say being in nature makes them “very happy”
89% are comfortable with rooftop solar panels
In Scotland, pride in offshore wind now surpasses pride in North Sea oil and gas
A majority of people want ambitious leadership on climate and nature

Despite strong public support, the study also finds rising disillusionment with politics and concern about the cost of living, with many people yet to be convinced that net zero will improve their lives.

The findings underline the need for politicians to demonstrate how climate and nature policies deliver tangible benefits for households and communities.

To find out more, visit Climate Outreach’s blog, dated 10 September 2025.