Somerset Council

Revolutionise your tourism business with SWVEH’s free online tool

South West Visitor Economy Hub screenshot of the online tool's dashboard, displaying footfall data for Taunton.

The South West Visitor Economy Hub (SWVEH) is excited to announce the launch of a revolutionary new online tool that’s free to use, designed specifically for tourism businesses in Devon and Somerset.

SWVEH provides unparalleled access to a wide array of data from multiple sources, helping you to understand how your business is performing compared to others, the impact of your marketing, visitor trends, demographics and feedback through simple visuals.

Unlike traditional one-off surveys, the hub offers continuously updated information, enabling you to track and understand changes in the tourism landscape in real-time.

Why use the South West Visitor Economy Hub?

The hub is tailored to help you gain insights into critical aspects of the tourism sector, including:

  • Visitor demographics: Who is visiting Devon and Somerset?
  • Visitor volume: How many tourists are traveling to the area?
  • Visitor feedback: What do visitors think about the area?
  • Perceptions: Why are some people not visiting?
  • Economic impact: What is the economic impact of tourism?
  • Future trends: What does the future hold for the tourism sector?
  • Digital marketing: What is the impact of digital marketing efforts?
  • Business performance: How is your business performing compared to peers?
  • Influences on performance: What factors are affecting business performance?

Access to the online tool is free if you run a tourism or hospitality business in Devon or Somerset, you just need to sign-up via swvehub.co.uk/businesses.