family standing inside small business

November 26th is Small Business Saturday

Shop your favorite local merchants and show your support!

Each year around Thanksgiving we are bombarded with a mad rush of advertising all the way through the December holiday season. Black Friday—the biggest shopping day of the year—has become a widely recognized cultural phenomenon, and Cyber Monday is quickly catching up in significance. But nestled between these two days of hot deals on new toasters and TV sets is a very important day that should not go ignored: Small Business Saturday. And RIGHT NOW it is especially important to spend your dollars at your favorite shops and restaurants in Fremont and show your support!

Fremont's small businesses are the cultural identifiers that help us create a sense of place and community. They give our residents a source of pride and are what make Fremont unique. Shopping small keeps the dollars you spend in our community, supporting a more local, sustainable, and circular economy. Small businesses continue to add vibrancy to our city. What's more, the pandemic has both spurred new entrepreneurs and led many longstanding businesses to pivot their operations so they can continue to serve the community.

While every day of the year should be a day to appreciate our small businesses, we can all agree that they deserve a special day of their own. Fremont has over 3,400 small businesses who collectively employ over 27,000 people. One in every four jobs in Fremont is tied to a small business. Whether it is a nearby shopping center or one of Fremont’s historic neighborhood business districts, our community is full of unique local offerings. Whatever part of Fremont you call home, there is something for you to fall in love with!

Many small business owners continue to face ongoing challenges, from rising costs to worker shortages. Our support will ensure they stay a thriving part of our community. So this Saturday, and every day, let’s show them how much we value them. If you are going to do any shopping during the holiday week, make sure to support your favorite locale in Fremont, or try something new! If you are looking for ideas, we encourage you to check out, where you can purchase e-gift cards to use at local merchants and take advantage of special bonus matches! See you out in the community!