Giving Thanks for Better Health!
November means family, friends and fun! We are proud to share resources to ensure the season is healthy, tobacco-free and stress-free. November 17 marks the 52nd annual Great American Smokeout event encouraging everyone to stop using tobacco products - even just for a day. The Oklahoma Tobacco Helpline is providing an extra incentive to quit in November... check it out!
Shape Your Future
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Digital and Social Media
- Shape Your Future is also helping teachers this month with our new fall-themed worksheets for Pre-K to 5th grade to communicate health and active lifestyles while practicing their math skills.
TV, Cable and Radio
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From November 7 through 20, Shape Your Future is teaming up with Boomer and Pistol Pete to promote the essentials of health on TV!
Print and Out of Home
- The November Shape Your Future General Email goes out November 15.
- We will also be published in the Black Chronicle, OKC Metro Family, Tulsa Kids and OKC Metro Family.
Oklahoma Tobacco Helpline
GASO and Limited-Time Extra Benefits
Smokers across Oklahoma are encouraged to quit tobacco for a day, or a lifetime, during the Great American Smokeout (GASO) on November 17. Since 1970, the event has symbolized a new beginning for tobacco users around the country. Last year, hundreds of Oklahomans utilized Oklahoma Tobacco Helpline services during GASO. Each year, millions of Americans participate in GASO by putting down their tobacco products.
This year, they will have an additional incentive quit – after a successful run earlier this year, the Helpline is once again offering a special limited-time offer starting October 31 and running throughout the month of November. During this time, Oklahomans who sign up for the Helpline’s All Access plan will get at least eight weeks of patches, gum or lozenges and five Quit Coach calls for free. That’s four times more than normally offered!
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Great American Smokeout
- OTH will partner with Shape Your Future’s successful Power of One campaign to promote this year’s GASO event.
- In addition to a statewide media release about the event, a customizable GASO press release will be distributed to grantees.
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Black Friday Promoted Post
- Everyone loves a good deal… this Black Friday, OTH will highlight the real cost of tobacco products.
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Digital and Social Media
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Helpline Benefits Campaign, Nov. 7 - 27
- Benefits will highlight social media comments that are positive and supportive of the Helpline while building a digital community.
- Benefits will highlight social media comments that are positive and supportive of the Helpline while building a digital community.
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Stay Quit, Nov. 14 - Dec. 25
- This campaign encourages those who used to Helpline to quit successfully to remain tobacco free.
- This campaign encourages those who used to Helpline to quit successfully to remain tobacco free.
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SoonerCare Physicians Campaign, Now – Nov. 27
- Physicians who serve SoonerCare members are a fantastic resource for sharing information about the Helpline’s free services.
- Physicians who serve SoonerCare members are a fantastic resource for sharing information about the Helpline’s free services.
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Remarketing, Nov. 14 – Dec. 18
- This digital campaign targets online users who visit the Helpline registration portal but don’t complete the sign-up process. It encourages them to finish what they started and get access to the free resources available.
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TV, Cable and Radio
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OTH Limited-Time Offer: Nov. 7 – 20
- This flight will feature a modified version of the 8-Bit spot that highlights the Limited Time Offer.
Print and Out of Home
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Tobacco Stops With Me
New Tool to Fight Back Against Youth Tobacco Access
Our partners at the Oklahoma State Department of Health created a new resource to help combat youth access to tobacco products at points of sale: Validate OK. This new website offers an employee certification course and resources for retail owners to help ensure they are 100% compliant with tobacco laws, including Tobacco 21 that raised the minimum age to purchase these products from 18 to 21 years old.
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Big Tobacco Targets Veterans
- This series of promoted posts will showcase stories of veterans who started smoking in the military.
- This series of promoted posts will showcase stories of veterans who started smoking in the military.
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Convenience Store Blackmail
- An upcoming blog will detail the nefarious ways Big Tobacco manipulates retailers into carrying and promoting tobacco products in their stores.
- An upcoming blog will detail the nefarious ways Big Tobacco manipulates retailers into carrying and promoting tobacco products in their stores.
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Big Tobacco Targets Native Americans
- Using photos from OTH Testimonials, these posts will inform Oklahomans of the ways Big Tobacco targets Native Americans to get them hooked.
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Firsthand Experience with Secondhand Smoke
- After losing both of her parents due to health complications from smoking, Jane shared her experience in this blog post to discourage others from continuing to smoke.
TV, Cable and Radio
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Digital and Social
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Not OK, Now – Nov. 6
- This campaign educates Oklahomans on the benefits of comprehensive tobacco policies that have proven to positively impact populations in other states. These messages include the benefits of clean indoor air, preventing smoking/vaping in cars when children are present and banning menthol/flavored tobacco to reduce youth initiation of tobacco.
- In November, TSWM will be featured in Oklahoma Living, Oklahoma Senior News and Living, Mvskoke News, Journal Record, Oklahoma Gazette, Black Chronicle, Tulsa Oklahoma Eagle, The Oklahoma Publisher, The Oklahoman, Tulsa World and more than 15 rural publications owned by Community Newspaper Holdings, Inc. (CNHI).
TSET Healthy Youth Initiative
Obesity Prevention
- Swap Up's fifth Message Package, “Watermercial,” just wrapped up across the state. The mid-campaign evaluation shows since launching on August 29, we have hit 278% of our expected results for engagement, 59% for traffic and 47% of video views. To ensure the video views also exceed in the final report, we have optimized social spending based on the results.
- Watch both our Rural and Urban “Watermercials” now!
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Four message package concepts with two scripts in each (one urban and one rural) have moved to the storyboard phase of production.
- They will be tested with Oklahoma teenagers during the month of November. We will keep you updated on our latest messaging campaigns!
Tobacco Prevention
- Recruitment for the Instagram-based vaping cessation intervention, Quit the Hit, will resume October 26 for both teens and young adults.
- Creative assets for future message packages, including “Shared Addiction” and “Oil Stain” are nearing completion to be ready to showcase later this fiscal year. Get an exclusive, behind-the-scenes sneak peek below!
TSET Better Health Podcast
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As few as 1.5% of Oklahomans who are eligible to get a lung cancer screening actually get them. Episode 32 of the TSET Better Health Podcast will explore who qualifies for lung cancer screenings, the reasons why rates are so low in our state, why it’s crucially important to get screened and the programs in place to help more people get the lifesaving tests by increasing awareness and accessibility. |
Speaking on this will be Dr. Mark Doescher of the University of Oklahoma’s Stephenson Cancer Center and College of Medicine, and Eric Finley of the Oklahoma Hospital Association. In addition, Dr. Lurdes Queimado, of the TSET Health Promotion Research Center at the OU Health Sciences Center, will explain encouraging new research results that show much higher rates of remission of head and neck cancers among smokers who quit before starting their treatments compared to those who continued smoking.