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| Health Communication Update - September 27, 2022 |
| Note: When TSET references tobacco in this bulletin, we are referring to commercial tobacco and not the sacred and traditional use of tobacco by some American Indian communities. |
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There's Nothing Spooky About Being Healthy
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The countdown is on for spooky season and the TSET Health Communication team is here to make sure it’s all treats and no tricks when it comes to living a healthier life. We’ve got a lot of great seasonal content coming out this month!
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Shape Your Future
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Monthly Content
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Getting Active Without Sports Blog
- We've got some great tips on ways to get kids who aren't in sports moving! Many parents assume their kiddos get the recommended 60 minutes of daily physical activity at school, but that's not always true. We'll show you some fun ways to get moving that will surely be a hit with the whole family!
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Enjoying The Fall Weather
- As the season changes, take time to enjoy the cooler temperatures outside! Look out for our blog talking about the overall health benefits of being outdoors, as well as a promoted post about how Oklahomans can get their steps in each day!
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Mascots Garage Workout Promoted Posts
- Oklahoma University's Boomer and Oklahoma State University's Pistol Pete team up again for two promoted posts! As the temperature slowly drops, both mascots are encouraging Oklahomans to use their garage space to stay active.
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Healthy Tailgate Swaps Promoted Posts
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With football season in full swing, we are promoting healthier alternatives for your tailgating treats! The recipe playlist:
- Swapping hamburgers with turkey burgers
- Subbing Queso for SYF Several Layer Dip
- SYF Chocolate Pineapple Pops replacing candy
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Halloween-Themed Content
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Both tricks and treats are in the air this time of year, and Shape Your Future is getting in on all the fun! We've got some fun physical activity scavenger hunts up our sleeves.
- You can also checkout our Healthy Halloween landing page for more frightful fun!
- We're also creating several Halloween recipe cards, Pinterest posts and website click ads, as well as a promoted post on Healthy Halloween Tips!
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Digital and Social Media
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| Along with our new Mascot campaign, which runs October 3 through October 23, we are also running a Teachers campaign from October 10 through December 25, promoting our fall-themed classroom materials. |
TV, Cable and Radio
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All four of our Mascot spots will be live on TV, cable and radio from October 10 through October 23. Check them out now:
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Print and Out of Home
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| The October Shape Your Future General Email goes out October 10. We will also be published in the Black Chronicle (Print: October 6, Digital: October 27) and the OKC MetroFamily E-Blast October 11. |
Oklahoma Tobacco Helpline
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Monthly Content
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Fall Things to Do That Aren't Smoking
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New seasons = new cravings triggers. In October, a new blog will list things to do in the fall to keep your mind off tobacco. In addition to patronizing only smokefree venues, it will offer other ways to minimize cravings.
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No Insurance, No Problem
- Also in October, two new website click ads will inform Oklahomans that they do not have to have insurance to be eligible for the FREE services from the Helpline. This is a major hurdle to cessation, as uninsured people are less likely to engage with services they believe require insurance.
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Male Hunting Promotions
- OTH is creating digital content to encourage men to quit tobacco so that they can better enjoy their favorite hobbies. This series will also encourage those who have quit to resist cravings and triggers while doing hobbies they previously associated with tobacco.
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Is Vaping Safe? (No!)
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Hitting the OTH newsroom in October is a new blog post that asks and answers popular questions like: Is vaping safe? Is hookah safe?
- Spoiler alert: The answers are no.
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Craving Buster Decision Tree
- A decision tree can help us grow in the right direction. In October, OTH will share a promoted post that walks quitters through a decision tree about how to best bust their craving.
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World Heart Day is September 29
- Digital and social media content will highlight the importance of quitting tobacco for heart health.
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Digital and Social Media
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Flight one of the OTH campaign targeting male tobacco users runs through October 10.
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Flight two of the OTH Benefits campaign is live now and runs through October 10.
- Benefits will highlight social media comments that are positive and supportive of the Helpline while building a digital community.
- The current flight of SoonerCare Members campaign concludes October 17.
- The first flight of SoonerCare Physicians campaign will run October 24 to November 27.
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TV, Cable and Radio
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The latest flight of Helpline TV, cable and radio spots launches October 13 and runs through October 10.
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Print and Out of Home
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- The Helpline will make October print appearances in The Black Chronicle, The Tulsa Oklahoma Eagle, Oklahoma Nursing Times and more than 15 rural publications owned by Community Newspaper Holdings, Inc. (CNHI)
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Watch for the Helpline on Tulsa Oilers Dasher Boards, select gas station pump toppers, pharmacy stands and some billboards in the OKC and Tulsa regions.
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Tobacco Stops With Me
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Monthly Content
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Veterans, Share Your Tobacco Stories
- In October, TSWM will ask former or current members of the US military to share their experiences with tobacco. We will reach out to commenters asking their permission to feature their words in Veterans Day posts.
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Can You Believe It?
- Can you believe high schools used to have smoking lounges, or that doctors used to recommend cigarette smoking? As we breathe a sigh or relief about those bygone days, we're hopeful we might feel the same way about it being legal to smoke in cars with kids someday. A series of promoted posts tackle address the advances in tobacco control ... and the work left to be done.
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New School Year, New Friends Blog
- A new blog post explores the importance of teaching kids how to stay safe from secondhand smoke when visiting a friend's house. Before that next play date, parents can read up on why even brief secondhand smoke exposure is dangerous, and give them tips on how to approach a conversation with other parents in a non-judgmental way.
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Safer Than Smoking Halloween Edition Promoted Posts
- Expanding on the success of our recent Safer Than Smoking promoted posts, we are creating three new versions featuring Halloween-themed dangers, like spiders and snakes.
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Haunted House Promoted Post
- A haunting promoted post takes a seasonal spin on the horrors of secondhand smoke inside the home.
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Hall of Horrors & Secondhand Smoke Monster Promoted Posts
- TSWM will share a new promoted post to illustrate that nicotine-only products are dangerous. It will feature a wall full of iconic horror film weapons with puff bars and nicotine pouches among them.
- Additionally, an illustration will showcase secondhand smoke as a monster that chases innocent victims.
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TV, Cable and Radio
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- TSWM will be live on TV, cable and radio in starting October 17 and running until November 6.
- Two on-air spots run this month: It’s Like They’re Smoking and Balloons. Both feature strong messaging about the impacts of secondhand smoke. A press release with more details about the health dangers of secondhand smoke accompanied the premiere of these spots in mid-September.
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Digital and Social
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- To compliment the new on-air and digital spots highlighting the dangers of secondhand smoke, TSWM is updating its secondhand smoke webpage.
- For years, Oklahoma has been at the mercy of tobacco companies. That's Not OK. Running through November 6, the Not OK campaign is focused on educating Oklahomans on the benefits of comprehensive tobacco policies that have proven to positively impact populations in other states. These messages include the benefits of clean indoor air, preventing smoking/vaping in cars when children are present and banning menthol/flavored tobacco to reduce youth initiation of tobacco. Learn more at StopsWithMe.com/Not-OK.
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Print
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In October, TSWM will be featured in Oklahoma Living, Oklahoma Senior News and Living, Mvskoke News, Journal Record, Oklahoma Gazette, Native Oklahoma, Black Chronicle, Tulsa Oklahoma Eagle, The Oklahoma Publisher, Tulsa World and more than 15 rural publications owned by CNHI.
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TSET Healthy Youth Initiative
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The 8th Message Package for Behind the Haze, called "Off" will launch on October 5. "Off" focuses on the connection between vaping and mental health by illustrating how nicotine throws off the natural balance of neurotransmitters in your brain, like dopamine and serotonin, which affects your mood.
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Recruitment for the Instagram-based cessation intervention Quit the Hit resumes in late October for both teens and young adults. Learn more at QuitTheHitNow.com.
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TSET Better Health Podcast
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“It’s easy to quit,” Ken Allen, a citizen of the Muscogee (Creek) Nation, said of tobacco. “I quit every day, probably 20 times. It was just staying quit is the problem.” Allen finally quit smoking after more than 35 years with help from the Oklahoma Tobacco Helpline – and no help from a commercial tobacco industry that markets heavily to Native Americans. Allen shares his long journey toward better health in Episode 31 of the TSET Better Health Podcast, which also includes Aaron Williams of the Southern Plains Tribal Health Board. |
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| Williams offers a wider perspective on commercial tobacco use and cessation among Native Americans in Oklahoma, and how commercial tobacco differs from ceremonial tobacco use and traditions. |
Have questions regarding the information found in this bulletin? Please contact Health Communication Consultant James Tyree for assistance. |