Sharing updates: Apple Health Expansion Communications Toolkit

Washington State Health Care Authority sent this bulletin at 06/12/2024 03:00 PM PDT

June 12, 2024

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Updated Apple Health Expansion Communications Toolkit

Starting July 2024, Washington Apple Health coverage is expanding to adults age 19 and older with certain immigration statuses. This new program is called Apple Health Expansion.

Use the Apple Health Expansion communications toolkit to promote key messages, communications, and resources with your community.

What’s included in the toolkit?

Access the communications toolkit to browse content for use in your communications and outreach efforts. Resources include:

Key messages based on audience type,
Branding and language guidelines,
Social media content, and
Other helpful Apple Health resources.

We need your help spreading the word!

What's new?

In the most recent update of the toolkit we have included:

Additional details about enrollment cap messaging,
Social media translations,
Additional letter examples, and
Video outreach and scripts.

Bookmark this toolkit

Bookmark or revisit the toolkit frequently to remain up to date.

View the Apple Health Expansion communications toolkit

Questions?

Send us your questions about Apple Health Expansion.

Email the Apple Health Expansion team

About the Health Care Authority (HCA)

Functioning as both the state's largest health care purchaser and its behavioral health authority, the Washington State Health Care Authority (HCA) is a leader in ensuring Washington residents have the opportunity to be as healthy as possible.

There are three pillars of our work: Apple Health (Medicaid); the Public Employees Benefits Board (PEBB) and School Employees Benefits Board (SEBB) programs; and behavioral health and recovery. Under these pillars, HCA purchases health care, including behavioral health treatment for more than 2.7 million Washington residents and provides behavioral health prevention, crisis, and recovery supports to all Washington residents.

Please do not reply directly to this message. For more information, visit the HCA website, where you'll also find contact information.

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Nondiscrimination

The Washington State Health Care Authority (HCA) complies with all applicable federal and Washington state civil rights laws and is committed to providing equal access to our services. Visit HCA’s website to view complete nondiscrimination statements.